Small Businesses Spending More on Online Ads
from MediaPost
Small and medium-sized businesses decreased the amount spent on advertising and promotions by 23.5 percent to $2,092 this past year, compared with the previous year, according to a study released last week. The Kelsey Group's study, "The Local Commerce Monitor Wave XIII," suggests that the penetration of digital and online media rose to 77 percent in August 2009 -- up from 73 percent in August 2008 -- while traditional media declined to 69 percent from 74 percent, respectively. More

E-Mail Versus Twitter
from ClickZ
Could Twitter replace e-mail as the supreme marketing vehicle? Like e-mail, Twitter is a push medium: pushing out its marketing messages, conversations, and endless blather to cell phones and apps around the world. The whole topic of e-mail versus social media, specifically the impact of Twitter on the marketing community, has become one of the most hotly debated topics on The Inbox Insiders, a private networking list for the leading e-mail marketers. More

10 Common SEO Mistakes
from Search Engine Watch
One of the biggest challenges in SEO is the ongoing lack of recognition it plays in getting traffic to your Web site. This can be especially true in larger organizations where key members of management aren't familiar with it, and how it works. Uninformed senior managers can easily make decisions that are catastrophic from an SEO perspective. Here are some of the most common mistakes made as a result More

The Science of Theming for Your Target Audience
from Search Engine Watch
Whether you're starting a new site or working on a redesign, structure plays a large role in the success of your website. Not only does it improve onsite SEO, but it also improves usability. More

Measuring PPC Success -- How Deep Do You Go?
from Search Engine Watch
When starting a paid search campaign for any client or promotion, one of the first questions that comes up is, "How are you defining success of this campaign?" How you answer this question has significant impact to the way your campaigns will be set up and run. This includes keyword selection, bidding decisions, engine selection, and many more important factors. More

Link Building for Small e-Commerce Sites
from SEOmozBlog
Link building for small ecommerce sites can be amongst the toughest SEO challenges - but also the most common. I'd like to share a few bits of advice for anyone rising to the challenge - whether you're working in-house or as an agency. These are targetted at small companies, probably with limited internal resource or a small SEO agency contract, and who don't have a PR firm able to get them into newspapers or an advertising budget that will put them in magazines, on radio, etc. More

How To Use Facebook Applications To Boost Your Fan Base
from All Facebook
The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. One of the most important things to keep in mind is that viral distribution does not necessarily mean more customers. Many businesses become easily distracted with mind-boggling numbers. “If I get millions of users to my application, I only need one percent to purchase my product!” Unfortunately things aren’t that simple, especially considering that most Facebook users are not ready to purchase at any given moment. More

Can Advertising Keep Up With the New and Different?
from Everything PR
New media trends are developing faster than at any other time in history. At the same time traditional media, with which many agencies have grown comfortable, is failing at record rates. While agencies can scramble to find the latest media trends, they may also find that they have trouble keeping up, let alone staying at the forefront of media trends. More

Who’s Driving Twitter’s Popularity? Not Teens
from The New York Times
Just 11 percent of Twitter's users are aged 12 to 17, according to comScore. Instead, Twitter’s unparalleled explosion in popularity has been driven by a decidedly older group. That success has shattered a widely held belief that young people lead the way to popularizing innovations. More