2009 may have been a challenging year for the high street, but for online retail it has had a much more positive impact. Consumers have turned online in their droves to look for the best bargains. Research carried out by Penn Schoen & Berland Associates in partnership with LinkShare found that 81 percent of respondents were doing online research ‘most of the time’ before buying a product. In addition, 92 percent said that they now have more confidence in online information than sales people in shops – this opportunity for the marketing industry has not gone unnoticed. More
Encourage Repeat Buying with Replenishment Messages
from ClickZ
Retailers know the first purchase by a new customer is important, but more important is when that customer comes back for a second and third purchase. "Replenishment" e-mail messages can help you bring back that customer with relevant messages that relate to the purchase. These are formatted, tested, and scheduled in advance and can be sent out at the point in the product or customer lifecycle when customers would be ripe to buy again, whether the same product, similar, or upgraded products. More
Five Trends in Digital Marketing
from Marketing Daily
In 2009, digital marketing experienced major shifts in opportunities, budgets and attitude. 2010 will see the hype calming around Facebook apps, Twitter campaigns and ROI models for social media. This article provides five trends that marketers can expect as the new decade opens. More
E-mail and Social Media Integration
from eMarketer
E-mail subscribers and social media followers are among a marketer's best assets -- they represent consumers who want to communicate with your brand. But they don't necessarily want the same types of information. This article discusses how a consumer marketing team supplemented a strong e-mail marketing program with social media tactics that grew audiences in both channels and delivered triple-digit traffic increases to specific Web content. More
Four Ways to Get Online Shoppers to Contribute Reviews
from Retail Customer Experience
"Online retailers have recognized that letting customers write reviews is very important - it's table stakes," said Matt Moog, president and CEO of Viewpoints Network, which operates the consumer-facing review aggregator Viewpoints.com. "They've also realized that being found through search is critical to a successful retail model, and most retailers don't have a lot of good search-friendly content, so they're all on the hunt for it." More
Five Ways Facebook Can Build Your Local Business
from Web Marketing Today
Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business. More
Web Site Marketing Budget - The Real Costs of Going Online
from Sys-Con
How else can we say it: Unless you've been living under a rock, you've probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies, 43 percent say social media is "very important" to their business and marketing strategy, 52 percent are tweeting and 45 percent are blogging. If you've decided to incorporate social media, remember that YouTube videos, blog posts and status updates are just a part of your entire marketing arsenal. Here are three best ways to use social media. More
Super Bowl Ads: A Whole New Ballgame
from Forbes
The ranks of Super Bowl advertisers are changing. Where once mass marketers saw intuitive sense in getting in front of a mass audience--which the Super Bowl provides like no other television event--high costs and limited metrics to gauge effectiveness have changed the thinking in some quarters. Especially since the growth of the World Wide Web has introduced more options. More
Total Audience for Online Video Continues to Climb
from MediaWeek
Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month. According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier. More
