Madison Avenue saw many changes in 2009, including an iron-clad call for accountability across several industries, giving rise to Pay-for-Performance models, widespread agency reviews and closures of some of the advertising industry’s top shops. As the new year begins, resolve to increase your advertising ROI in 2010 with these five tips. More
Geolocation Adds Excitement to E-tail
from Silicon.com
The key elements of the recent holiday season - food and presents - and much else can be bought over the internet and, if physical goods are involved, be delivered to the door a few days later. This is taken for granted by more and more of us. It's so easy, in fact, that it's easy to forget the Internet belies a reality. The real world still exists and for a supplier, understanding customers' physical location can be fundamental to successful and efficient e-commerce. More
How to Write Great SEO Product Descriptions
from SEO Consult
There's no doubt that writing up product descriptions is hard work. Product descriptions are possibly the hardest of all Web copy to write. They have to persuade the user to buy the product, but at the same time avoid scaring them off with too much marketing pushiness. They can clinch the deal, or they can turn the user away. Even worse, every product needs a description, and if you’re interested in the search engine optimization of your site, each description needs to be unique. More
E-mail Marketing Trends You Cannot Ignore in 2010
from ClickZ
For too many of us, 2009 was the year that "wasn't" in terms of investment and innovation. The author of this article is cautiously optimistic that 2010 will open up new opportunities for digital marketers. There are three major trends that will impact your e-mail and social marketing, and these must be factored into your strategic plans. These are: the proliferation of devices, fatigue of the "almost engaged" subscriber, and the changing metrics of sender reputation. More
How to Be Successful With New Web Initiatives
from MarketingProfs
One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Regardless of what you are doing with the new technology--building a Web site, developing a mobile application, creating a social-media campaign, or launching an email campaign--you have to start with the end result. More
Article Marketing 101
from Search Engine Watch
Article marketing is a good tool for reaching out to a broader audience and letting them know about your expertise on a given topic. The purpose is to establish credibility and drive traffic back to your Web site. This article covers the basics of article marketing and submission, and touches on potential duplicate content issues. More
A Dozen Applications for Social Media
from Chief Marketer
Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships. More
Firm Ups Estimates for Search Ad Spending Growth
from PaidContent
Good news for the big search companies with earnings season just ahead. Search engine marketing firm Efficient Frontier has upped its estimates for search ad spending this year. The company now expects spending to increase between 15 and 20 percent, up from its earlier estimates of 10 to 15 percent growth, in part due to the economic recovery. By contrast, Efficient Frontier says search ad spending increased six percent in 2009. More
Survey: Mobile Execs See Big Ad Gains In 2010
from Online Media Daily
Nearly half of mobile industry executives and analysts in a new survey expect mobile ad spending to double this year, while almost one-third expect it to grow by 200 percent. That's quite a bullish outlook. The survey by mobile consulting and research firm Chetan Sharma on 2010 predictions also covered topics including app stores, tiered pricing and mobile payments. More
