As we approach the launch of the Apple iPad and analyze new trends coming out of out of this year's Consumer Electronics Show, now is good time to reflect on what the Web will look like in the next decade -- and beyond. More
An Eye Toward Performance
from Online Strategies Magazine
The online advertising industry is undergoing the same kind of evolution and maturation one sees in every new industry. But change is happening at Internet-speed, and those companies who don't understand and can't adapt to these changes risk being marginalized. Companies of all sizes have rushed to the online advertising space, spurred on by the measurably superior ROI of paid search advertising. The recession has only hastened the flow of ad dollars away from difficult-to-measure, low-ROI media like TV, radio and print. While advertiser understanding of online advertising best practices and techniques has grown proportionately, the relative complexity of conducting, measuring and optimizing online ad campaigns is a murky black box for many. More
10 Steps to a Practical Social Media Business Strategy
from Search CRM
Customer-facing processes in sales and marketing (arguably the stepping-off point for "social CRM"), along with employee knowledge-sharing, training and development, are natural places to focus social efforts initially. But a social business strategy is a lot more than just picking the right tools and processes to improve. A strategy should begin with an assessment of business goals, current use of channels and customer needs and should then outline user adoption, ownership and governance models, ultimately resulting in a phased, flexible roadmap, with use cases and metrics to provide one "language" for all stakeholders. More
What You Don't Know About SEO
from Entrepreneur
Search engine optimization--the canny use of keywords and other techniques designed to shoot a website to the top of a search--is the make-or-break factor for many new businesses. It is also the Web's unfolding, and unregulated, frontier. It's essential to understand SEO before you spend thousands hiring consultants you may not even need. More
Content Syndication and RSS 101
from Search Engine Watch
So you have a Web site or blog and you need to tell the world and invite them to hear what you have to say. Content syndication is a content sharing strategy that you can use to get the word out. It is the process of sharing your site or blog content with other Web sites related to your industry or niche. In addition to helping you promote your site, this great strategy also helps with your SEO efforts. More
What Social Followers Want
from eMarketer
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they've come to expect is a good deal, but many consumers - including the most active users of social sites - are also interested in deeper engagement. More
10 Must-have Blog Techniques
from Inc.
Blog smarter, not harder. Maximize what your blog can do for you with these 10 simple yet important tools and techniques. More
Social Media to Claim Greater Share of Marketing Budgets
from BusinessStrata
A growing number of marketers are setting aside a portion of their budgets for social media activity, a new study has found. Multi-channel marketing firm Alterian surveyed 1,068 marketing professionals around the world and found that two-thirds are currently planning to invest in social media marketing strategies in the coming 12 months. More
Why Most Digital Ads Still Fail to Work
from AdAge
How effective is digital advertising today? Many digital advertisers make the same mistakes that the least effective advertisers made five years ago. The medium isn't to blame. The problems are due to creative efforts that do not suit the medium and the refusal to employ research tools that can identify creative problems and how to fix them. More
