It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose confidence in corporate CEOs, news outlets, government officials and industry analysts has taken a beating. But according to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45 percent to 25 percent, since 2008. More
E-mail Marketing Awards Gallery 2010: Winning Campaign Details and Creative Samples
from Marketing Sherpa
Here are the winning campaigns in MarketingSherpa’s fifth-annual Email Marketing Awards. Browse this gallery of 23 campaigns that delivered exceptional results and get inspired to improve your own efforts. This year, we focused on crucial programs and tactics, such as autoresponders, newsletters, list-growth campaigns and dynamic content. Winners from the B2B and B2C space include Alaska Airlines, Electrolux, Microsoft, Dell, and The Orange County Register. More
How Much are Keywords Really Worth?
from MediaPost
For years marketers have tried to determine the correct budget to allocate for keywords by estimating the revenue each would generate. Now several companies have introduced keyword tools aimed at optimizing the amount of funds spent for search engine marketing.
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Just Because You Built It, Doesn't Mean They'll Come
from ClickZ
Social media marketing, contrary to what the major media outlets will have you think, isn't a grand field of dreams. Just because you say, "Hey, I'm here" and put out a press release announcing your new social media community has launched, doesn't mean you're going to have throngs of people begging for entry into your community. More
Is Social Media the New Mass Media?
from Chief Marketer
Perhaps some of the more largely known social media sites — Facebook, Twitter, MySpace and LinkedIn — are becoming the new mass media advertising channels, replacing TV and traditional mass media outlets? A few recent developments might make the case. More
E-mail Compliance: Understanding CAN-SPAM
from ABN Business News
Are you using the power of e-mail marketing to promote your small business? As a small business owner, it's certainly in your best interest to work on building a quality email marketing list with contact information for prospective customers, current clients, and people who have done business with your company in the past. After all, e-mail marketing is one of the best and most cost effective ways to spread the word about what your company has to offer. More
Universal Search 101
from Search Engine Watch
During your SEO studies, you might have come across the term universal search or blended search. Not sure what it means or how it works? Then this article is for you. More
Study: Spending on E-mail, Social and Search Rising
from MediaPost
E-mail service provider ExactTarget released a study this week showing marketers plan to boost spending in e-mail, social media and other non-traditional outreach channels this year. Advisory firm Econsultancy conducted the research along with the Indianapolis-based ESP. The study of 1,000-plus marketers shows 54 percent of marketers said they will boost budgets for email marketing, and about 66 percent in social media (even though about 80 percent of those acknowledged the difficulty in tracking ROI in the medium).
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Internet Marketing Unlocks Sticky Ad Campaigns
from Fast Company
By now, it is old news that modern marketing has undergone a complete revolution. We used to encounter advertising mainly on television and radio, in newspapers and magazines, plus the occasional billboard. But now, our media universe has exploded, and there is virtually no place you can find words or images without advertising. More
