Companies that use the popular social media site Facebook and its fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty significantly among a subset of their customers, according to new research from Rice University's Jones Graduate School of Business. The study is featured in the March issue of the Harvard Business Review. More
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Maximize Your Digital Marketing Mix
from Marketing Sherpa
When marketers evaluate all the digital communication channels at their disposal, they're faced with a rich array of choices, including the latest in social-media and mobile marketing. Here are 10 ways to integrate social, mobile, and e-mail marketing. More
How to Encourage Social Engagement
from ClickZ
In marketing we talk a lot about engagement, as in "engagement with ads, engagement with the brand, and engagement with the audience." So, how is "engagement" redefined in the context of the social Web? To start, consider the basic activities that take place around traditional media and then map that into a social context.
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What is the Secret to a Successful Web Site?
from Econsultancy
Here's the million-dollar question: "What is the secret to a successful Web site?" No single thing makes a site successful, but a good Web site owner puts into place the elements that give a site a fighting chance. The question should be "How do I become a great Web site owner?" Being a successful Web site owner is incredibly challenging. The job is complex and yet often under resourced. Web site owners are often expected to manage the Web site alongside their 9-5 job and the additional responsibilities are normally poorly defined. More
How to Handle Online Credit Card Processing
from Inc.
If you are ready to take your small business's website to the next level and create a retail component, it is vital that you find a reliable (and affordable) credit-card processing gateway. More
How to Make the Most of Your Customer Feedback
from Chief Marketer
Building a loyal, satisfied customer base is paramount to any Web site owner or company. Every business owner wants to know what his or her customers are thinking and why they make certain decisions. Most understand that the most effective way to listen to customers is to collect their feedback. But even so, challenges remain: How should they collect the feedback? Where does it all go? What should they do with all the information collected? And most importantly, how do you show your customers that you are acting on their feedback, and in real-time? More
Tips for Better Blogging
from Snap!Retail
Everyone wants to get in on social networking and a blog is one of the best ways to get started. Blogging is a great way to develop an understanding of social media and begin to engage your customers and prospects. A blog is not just about providing information to your readers. It is about engaging them in a dialog and growing a community of individuals with a common interest. More
Fortune 500 Companies Fail at SEO
from Online Media Daily
Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, according to a report. The Conductor Research Q4/2009 Fortune 500 Report released Wednesday identifies that only 25 percent of those keywords rank in the top 50 natural search results on search engines such as Google, Microsoft Bing or Yahoo.
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Mobile Ads 'Compliment Online Sampaigns'
from Netimperative
Using mobile and online advertising in combination can significantly increase brand awareness and purchase consideration, according to new research from the Internet Advertising Bureau (IAB).The study, based on a sample of 875 mobile internet users and qualitative focus groups, investigated current trends in consumer behaviour and specifically the impact of cross-media ad campaigns on a range of brand metrics. More
