Business Survival Guide: Maximizing Marketing Money
from The Ottawa Business Journal
 Companies still need to promote the value of their businesses even while cutting costs, so what's the best way to to get the most impact out of your marketing strategy? Justin Creally of High Road Communications and Francis Moran of inmedia Public Relations share their tips. More 
Secure Your Company Name across Social Profiles and Build Links
from Daily SEO Tip
Brand names are extremely important in controlling and since most social media profiles do well in Google, it makes perfect sense to be proactive and secure your brand name now. Why? Because if you don’t either your competition, an affiliate marketer, or some jokester will go out and register your brand across social media platforms and rank for YOUR company in Google. Moreover, they can use that profile, in your brand name, to build relationships with your customer base, and market your competition to that base or even destroy your reputation amongst your target market.
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How to Revise an E-mail So People Will Actually Read It
from The Harvard Business Review
Even the simplest missive to one person benefits from a couple of extra passes, and if it's going to the management committee, expect everyone to have changes (and changes to those changes). Here's a checklist to consider when revising. More
15 Proven Headlines That Help Pull Twitter Traffic
from Prevential
Your tweets are the only way for you to make an impression on your Twitter followers. With only 140 characters to make that impression, it may seem impossible. However, crafting tweets that encourage people to visit your Web site is easy. More
Drowning in Data: Web Analytics and Information Overload
from CRM Buyer
The more information a business collects on its online customers, the more success it will have in targeting specific marketing campaigns. Usually, however, more info is collected than can be easily organized, writes Aberdeen's Alex Jefferies. A lack of insight as to how to convert piles of data into actionable strategy is a top frustration among users of Web analytics products. More
Integrating Your PR and SEO
from Business Zone
With small businesses renewing their focus on the bottom line in the current downturn, Richard Houghton argues that it has never been a better time to consider how best to integrate your public relations (PR) and search engine optimization (SEO) strategies. More
Are All Your Eggs in One Social Media Basket?
from Marketing Pilgrim
The curve of cool represents the pattern a product or brand faces in the market place. It slowly builds traction. Before long it has an underground following, leading into the early adopters. Eventually the product is the new must-have for everyone. At this point however, the early adopters are already beginning to familiarize themselves with what will be the next 'must have.' The product or service becomes completely mainstream to the point where it eventually burns itself out. Now it is so cool, that it is no longer...cool. More
Top Social Media for Marketers: Twitter, Blogs, LinkedIn, Facebook
from Media Buyer Planner
An overwhelming majority (88 percent) of marketers say they are using some form of social media to market their business, though 72 percent of those using it say they have only been at it a few months or less, according to a social media study by Michael Stelzner, sponsored by the upcoming Social Media Success Summit 2009. More
Online Video Audience Bounces Back In March
from Online Media Daily
After a fall-off in February, online video viewership last month bounced back in March, according to Nielsen Online's latest VideoCensus report. Total video streams increased almost 9 percent to 9.7 billion in March, while time per viewer rose 12.6 percent to 191 minutes. Unique viewers inched up 2 percent to 130 million. More
Internet Used by More than Half in U.S. Election
from Reuters
More than half of U.S. adults used the Internet to participate in the 2008 election -- the first time that threshold has been crossed, according to a study released Wednesday. More
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