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Crisis Communications for the Social Media Age from Web Worker Daily We’ve all learned that good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. What can any of us - individuals, organizations and companies - do to handle a social media communications crisis? More     Marketing Strategies Customers Have Changed; So Should Advertisers from Clickz Are you still broadcasting your ads to the "haystack" and praying that the "needle" saw your ad? Advertising has always been like sending a message to a haystack and hoping there were enough "needles" in the haystack (i.e. target customers) who would see the ad, recall it, and then go make purchases. That used to work, but these days the needles are getting harder to find, they tend to block out all advertising, and they have built up new expectations and irreversible habits. More     E-mails Using Images From Site Search Drive 300 Percent Rise in Sales for Retailer from Internet Retailer A new program from site search vendor SLI Systems Inc. and e-mail services vendor ExactTarget has shown Footwearet.com a whole new way to drive value out of site search—by using it to personalize customer e-mails. In a split A/B test, the personalized e-mails produced a 250 percent increase in open rates, a 400 percent increase in click-throughs, a 300 percent increase in sales and a 200 percent increase in revenue per visit compared with non-personalized e-mail, the retailer says. More     Web Site Marketing Turnoffs from Entrepreneur Here's a compilation of 13 silly and even stupid ways some companies are hindering adoption of their products and services. If you are doing any of them, don't. What are they? Read on to find out. More     Maintaining a User-Friendly Site in One Hour a Month from UX Booth When you create a Web site, you put time and effort into making sure that every part of it is perfect. You test it thoroughly and go through it with a fine tooth comb to make sure it’s wonderful for your visitors. However, over time your website can become outdated and unmaintained. It can be like a backyard where the weeds start creeping in around the edges. With just a little extra work and a little extra maintenance, you can prevent the Web weeds from creeping in and creating usability issues for your readers. More     Five Strategies for Maximizing Search and E-mail Marketing from Inc. In today’s challenging economic environment, marketers and advertisers are looking at different ways to maximize the return on their marketing and advertising spend. Due to the emphasis on ROI, more companies will be using a direct response channel like email marketing and search marketing to drive measurable results in 2009 and beyond. In each channel there are key strategies and tactics that need to be employed for maximizing marketing investment, and a marketer can compound his or her success by leveraging each channel’s insight to drive success within the other. More     Bounce Rates and What They Mean To Your Business from Search Engine Guide Your Web site, in its most basic format, is an intelligent interactive brochure for your business, no matter how a potential customer found you. A semi-social networking conduit. As we all know, analytics is a key part to understanding what is happening with your business and having analytics connected is simple and easy. But it's amazing how many businesses are not looking at data that is right at their fingertips. More     Industry News/Trends Retailers Explore Links to Social Networking Sites from The Wall Street Journal Retailers routinely post customers’ product reviews online, hoping that favorable comments will boost sales. But there’s a more powerful influence on shoppers that retailers have yet to harness: the advice of friends. More     Most Marketers Ignore Brand Metrics Online from AdWeek A new survey of top marketers by Forbes.com confirms that the Web has far to go to prove itself as a vehicle for brand building. When asked what measures they used to gauge success, just 31 percent said brand building topped the list, and 14 percent said reach. More	Follow MultiBriefs on Twitter

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