July 3, 2009 Search for products & services >
MultiView Quick Links>     Online Supplier Directories     Industry News Briefs     Video Testimonials     Partners Unsubscribe
Achieving Relevance in Direct Digital Marketing from Marketing Profs Relevance is a term thrown around a lot in the marketing world. Sometimes it's associated with, or confused for, targeting, though the two aren't synonymous. In practical terms, a relevance-centered approach in direct digital marketing is simply a more deliberate practice of developing content and deployment strategies around key attributes, events or behaviors that the customer exhibits. More     Marketing Strategies Use Social Media for Enterprise Business from Mashable There are business-to-business companies that are utilizing the social Web to find customers, to build up a reputation, and to get the upper hand on landing the big deal. There’s a great deal that social media offers to the non-consumer business. Here are four of the best ways to use social media when you’re in enterprise. More     What to Do if You Forgot to Register Your Facebook Trademark URL from Advertising Age Did you miss the boat by failing to register a trademark URL with Facebook? Are you now scrambling to recover your brand identity from an anonymous Facebook hijacker? Don't panic. You still have options, both through Facebook and the legal system at large. More     Pay-per-click Metrics All Campaign Managers Should Understand from PPC Hero One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement. But with all of the data that’s available to an account manager, how can you determine what to look at, and which metrics truly matter? More     The Small Business PPC Art of War from Marketing Pilgrim Small businesses face a number of challenges in the PPC battleground, chief among them being that they have small-ish/smaller budgets than their larger counterparts. Meaning, for highly competitive and general keywords within your vertical, it’s difficult to compete. Therefore, small businesses must leverage the one strength that a majority of them possess: small guerrilla marketing. More     Tips for E-mail Marketing Success: Quality over Quantity from Chief Marketer Ten years ago, the subject line was the key qualifier to determine which messages would get your attention. Today, a decent open rate can boil down to whether your audience perceives value or credibility in your "From" and "Sender" line. More     Is Twitter Part of Your PR Activities? from Start Up Nation Twitter is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind. More     Industry News/Trends Industry Tightens Its Standards for Tracking Web Surfers from The New York Times In an effort to fend off federal regulation, major trade groups in the advertising industry have announced stricter guidelines on how their members use and collect online data. In a report to be released Thursday, a consortium of the trade groups intends to address a growing concern in Washington and among consumer advocates that people are being tracked too much online, with information about their Web surfing, shopping habits and overall interests being collected for advertising purposes. More     Smartphones, Social Networks to Boost Mobile Advertising from Reuters Advertising on mobile phones should really take off within two to three years, driven by new applications on smartphones and the growing popularity of social networks such as Facebook. As more consumers embrace new technologies and devices such as smartphones, mobile advertising is seen growing at an annual average of 45 percent to reach $28.8 billion within 5 years from a current $3.1 billion, according to Ineum Consulting. More     Report: Growing Number of Moms Using Social Media from MediaWeek Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had children. Those are a few of the noteworthy media/marketing-related findings in an elaborate new research report recently presented by BabyCenter. More	Follow MultiBriefs on Twitter

This edition of the MultiBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here - it's free! Want to subscribe to other MultiBriefs? Click here
Advertise Ben Maitland, Director of Advertising Sales 972.402.7025 To see how MultiBriefs can work for you, contact us here, or call 800.816.6710.	Recent Issues June 26, 2009 June 19, 2009 June 12, 2009 June 5, 2009 May 29, 2009 View full archive

7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063