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Structuring Your Metrics for Cross-Campaign Comparisons from iMedia Connection Could the pressure be any more relentless on marketing departments to increase sales these days? CMOs want accountable marketing that provides insight beyond the usual calls, clicks, and sales. They increasingly demand that campaigns be comparable across the enterprise and supported by an analytics infrastructure that helps them make decisions that increase return on marketing investments. So how does one create a system that delivers this? It's not as daunting as you may think. Here are the answers to common questions that arise when discussing this issue. More Marketing Strategies Key Ways to Optimize Unsubscribe Requests from DMNews Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns. That can turn opt-ins into opt-outs in the blink of an eye and increase the pressure to acquire more new names. It's definitely a vicious cycle. So, what's a marketer to do when they discover their hard-won consumers actually don't plan to stick around? Structure your unsubscribe process the right way and you can get customers to think twice before leaving. More Twitter 101: A Special Guide from Twitter Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet based or service sector, people are finding great value in the connections they make with businesses on Twitter. Twitter has created this guide to help business take advantage of the web service. More Using LinkedIn for Lead Generation: 6 Lessons from MarketingSherpa Marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in a marketing strategy. But even marketers who have LinkedIn on their radar screens still wonder how to participate. What works, what doesn’t, and what should you expect? More The 4 Biggest Motivators for Social Media Marketing from E-Commerce Times Keeping tabs on how other companies are adopting technologies and leveraging changes in the marketplace to push their business forward can be highly instructive. It's interesting to watch various trends take shape and gain momentum -- and there's no doubt that what's hot right now is social media marketing. Marketers are scrambling to find ways to leverage the various online communities to push their brands and make some money. While the motivation driving marketers to act quickly is obvious, they need to take a step back and take a broader look at what motivates their consumers and the various ways that social media can be leveraged to meet their marketing objectives. More How To Deal With Social Networking Overload from Mashable Figuring why you’re joining social networks and how best to use them is the first step in coping with social networking overload. Here is a four step plan for helping you figure out how to keep up with your social media universe and get over that overloaded feeling. More Combining PPC and SEO Effectively from Search Engine Watch The unattainable goal for many search campaigns is the elusive melding of PPC and SEO tactics for bigger and better top line results. Theoretically, SEO's should form a strong base and combine well with more easily transplantable PPC's to form an unstoppable search force, right? Maybe, if you try to put them together in the right way. More Industry News/Trends Spending on Internet Marketing Services “To Regain Momentum in 2010” from ClickThrough While online advertising budgets were hit harder than expected in 2009, internet spending may rebound in 2010, according to a senior eMarketer analyst. More Gawker and Thrillist Indicate Lifestyle Sites May Ride Out Storm from ClickZ Taking the bleak view is one of Gawker Publisher Nick Denton's signature postures. He moans when times are good, and gets downright apocalyptic when they're not. But it turns out the recession hasn't been so bad to Denton. In a recent post, he disclosed Gawker's revenues spiked 45 percent during the first half of 2009. What gives? More Number of Social Networking Users Has Doubled Since 2007 from Mashable With Facebook, Twitter, LinkedIn, and other social networking sites growing rapidly, it’s not too surprising that on the whole, the number of social networking users has doubled since 2007. Specifically, 55.6 million adults -- or just less than a third of the population -- in the US now visit social networks at least monthly, according to a new report from Forrester Research. That’s up from just 15 percent of adults in 2007, and around 18 percent last year. More	Follow MultiBriefs on Twitter

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