The number of people online who click display ads has dropped 50 percent in less than two years, and only 8 percent of Internet users account for 85 percent of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?
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101 Five-minute Fixes to Incrementally Improve Your Web Site
from Inside CRM
A Webmaster's work is never done. What may have worked a few years ago when could be outdated today, so it's important to constantly improve your Web site. However, a massive overhaul is just too much work to undertake at one time. Instead, tackle these quick fixes over time, and you'll be able to improve your Web site with minimal pain. More
Rock-Solid Marketing for Trendy Times
from Ad Age
Feeling bombarded by all the theories on the so-called newest, latest and hottest trends in marketing? You're not alone. Jumping from trend to trend in pursuit of the latest idea is the last thing a smart entrepreneur should do in this economic climate. Now's the time to keep a level head and chart a course that's guided by what really works. Take a look at this list of six tried-and-true steps you can take for a successful marketing program in today's marketplace.More
Boost Open Rates
from Business Management Daily
Although e-mail is fast becoming the marketing channel of choice for most businesses, concerns remain. In an effort to reduce stuffed in-boxes, consumers are increasingly using spam filters that block even the most legitimate opt-in email marketing, and JupiterResearch reports that 17% of Americans change email addresses every six months. To make your targeted email marketing message resonate with customers and best prospects, consider these five tips. More
Optimizing for the YouTube Search Engine
from ClickZ
Most people don't think about YouTube as what it truly is: a search engine. When you think of search engines, you think Google, Yahoo, Bing, even Ask.com. But do you think of YouTube, the number two search engine in the world? Does your SEO strategy include YouTube? More
Content is King
from Zippy Cart
Having well-developed site content detailing products and categories can turn pages of an e-commerce site into a presence akin to the most knowledgeable of salespersons, say experts and merchants, thus making consumers more comfortable with online shopping - and more apt to buy . More
Firms Get a Hand With Twitter, Facebook
from The Wall Street Journal
Some small business owners, overwhelmed by the time commitment required of marketing their products and services via social media, are hiring consultants to lend a hand. But the price of such support can vary widely based on the extent of work involved, and many entrepreneurs with already meager resources for marketing and advertising may need to think carefully before taking on the extra cost. More
Major Trends in Click Fraud
from Los Angeles Times
Click fraud has become a menace in the Internet Marketing Industry. Click fraud is such a simple process that made many ways to mess up the pay-per-click system. The simplest way to do this is your competitor's will have someone to click on your ads so many times. As a result, you will pay bill to search engines or ad agencies as per number of clicks besides your campaign scope reduced. Here are some trneds to watch for. More
Two-Thirds of Americans Object to Online Tracking
from The New York Times
About two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. The professors say they believe the study, released Wednesday, is the first independent, nationally representative telephone survey on behavioral advertising. More
The number of people online who click display ads has dropped 50 percent in less than two years, and only 8 percent of Internet users account for 85 percent of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?
More
