At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There's always endless speculation about which trends will continue, and which mediums will finally gain the traction they've long been promising. This year is no exception. Talk to 10 of your peers and you're likely to get 10 different opinions on what will be big in 2010, but you can be certain they'll all incorporate at least a few of the following digital media predictions.
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Online Video as Lead Generation
from Web Ink Now
Video has been available on the Web for years and with YouTube it is simple for anyone to create and post a video online. However, a legitimate criticism of video (especially from B2B marketers) has been that it is tough to do lead generation. But now a company has developed a video application that solves this problem. More
Digital Marketing Dilemmas
from ClickZ
With the exception of 2009, every research report since the beginning of digital marketing has been touting the growth of digital spending as a portion of total marketing spend. The year-over-year percentage rise has been dramatic, as is fitting when you're starting with small numbers. But the percentage of spend still doesn't approach the percent of time consumers spend with digital content.But there are still numerous obstacles to finding confidence in your marketing mix and achieving the right balance that optimizes results. More
Use Your Web Site To Boost In-store Business
from OneCoast
Wondering if you should add cyber aisles to your website to capture a bigger share of online shoppers this Christmas? "Don't get stymied by having to have the perfect e-commerce store," says Eric Dean, president of Whereoware. Dean believes it's more important for independent retailers to have a "great online presence," or strong Web site, that gives customers a "compelling reason to come to your brick-and-mortar store." More
Write From Your Reader's Perspective
from MarketingProfs
When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. The emphasis on writing from the reader's perspective is what makes copywriting different from any other kind of writing. More
Four Steps to Attract Names that Convert
from Internet.com
If you're looking to tap the marketing potential of Facebook, you can create free Facebook Business pages. Leveraging Facebook business options can provide a new channel for you to interact with your customers. At the same time these pages, called Public Profiles, can also help you acquire new customers as your Facebook fans spread the word about your business to their friends. More
Does Your Company Need a Dedicated Tweeter?
from Fast Company
A new study says that big companies just don't get Twitter. Of course they don't: They're not paying anyone to get it. The study, performed by Weber Shandwick, says that only about three-quarters of Fortune 100 companies have Twitter accounts, and of those, many were either inactive or mere placeholders to fend off name-squatting. More
Report: Social Media, Mobile Phones Are Key Retail Influencers This Holiday Season
from Retail Customer Experience
Digital advancements continue to drive a new approach to shopping, with social media and mobile phones emerging as key influencers this holiday season, according to a recent survey of retail spending and trends. More
Senate Looks at 'Shocking' Online Marketing Techniques
from CNN
It could happen to anyone who shops online these days. When buying movie tickets or plane tickets or other regular items and services via computer, a small box appears near the end of the transaction asking if you want to get $10 back on the purchase. Of course you do. So you click it, launching a secret journey to membership in an online club that can cost $20 every month. With the way the process works, you'd never be aware that you had agreed to a new, ongoing financial relationship with an unfamiliar company -- until you read your credit-card statement a month or two later. The Senate Commerce Committee held a hearing Tuesday on the marketing practice known to millions of consumers who have fought back to end debit or credit card charges they never authorized. More
At about this time every year, media strategists start to contemplate what the fast approaching New Year might bring. There's always endless speculation about which trends will continue, and which mediums will finally gain the traction they've long been promising. This year is no exception. Talk to 10 of your peers and you're likely to get 10 different opinions on what will be big in 2010, but you can be certain they'll all incorporate at least a few of the following digital media predictions.
More
