Your customers and prospects use social media everyday to interact with friends, They carry on conversations, they let people know what they are doing, they look for comments & reactions. This is the habit that influences how the world of Facebook, Twitter, Foursquare and blog users view your company. By entering into the social media spectrum, your business has extended its hand and said, call me anytime, I’m listening. Here are a few things to consider as you move your business into soical media. More
Five Last-Minute Must-Dos for Holiday Web Sales
from MultiChannel Merchant
The holiday season is ramping up fast. E-mail campaigns are doubling their frequency, and Christmas-themed catalogs are weighing down mail carriers across the land. But have you done enough to ensure your e-commerce site is firing on all cylinders? More
E-mail Deliverability Suffered on Cyber Monday
from ClickZ
Almost one-quarter of e-mail messages sent on Cyber Monday didn't reach the inbox, according to new data from deliverability services firm Pivotal Veracity. The waves of messages being sent out on one of the busiest e-commerce days of the year resulted in only 76.2 percent of campaigns being successfully delivered. Depending on whose data one looks at, marketers these days generally report deliverability percentages in the 80s and sometimes as high as the mid-90s. More
Facebook is No Longer an Option -- It's a Must
from OneCoast
By now you've seen (and heard) about the thousands of retailers who are successfully using Facebook to create an online community for their store, build a list of followers and fans and most importantly, drive store and web traffic and sales. So if you're not on Facebook yet, you should be. More
Measuring Success 101
from Search Engine Watch
What does it mean to measure success? We all talk about it and know it's important. Is it just a matter of tagging your site and looking at the analytics? What about social media and all the information that is external to your site? If you only focus on your Web site, you may not get the full picture. This two-part article will discuss the importance of establishing a strategy to measure success, as well as some tactical tips and tools you can use to measure success. More
Your Subscribers are Talking. Are You Listening?
from ClickZ
If you want to run a thriving e-mail program, you need a continuous source of subscriber feedback, through compliments, complaints, and concerns. Your subscribers have many more options today to express themselves. If you aren't hearing from them, it doesn't mean they aren't talking. It just means you aren't listening closely. More
Creating Successful Marketing Campaigns
from Express Computer
The fact that the creative component plays a major role in determining the results of communication activities is undeniable. A well-defined creation leads to exactly the desired response. When the public is receptive to a message and responds satisfactorily, that is an infallible path to achieving the marketing professional's objectives. The main challenge is to identify a strong marketing concept and its intellectual and emotional components, which together create successful campaigns. More
Cyber Sales Beat Estimates, May Not Ease Retail Drop
from Bloomberg
Cyber Monday e-commerce sales that topped some analysts' estimates are unlikely to change the outlook for a slowdown in retail spending this holiday season. U.S. online purchases rose 14 percent as of 3 a.m. New York time compared with last year, Coremetrics, a San Mateo, California-based marketing company, said today in a statement. Forecasts called for growth of as little as 5 percent. More
Holidays to Restore E-mail Marketing Levels
from ClickZ
Around 30 percent more small business advertisers are expected to use e-mail marketing this holiday season compared to last year. According to research conducted by e-mail marketing firm Constant Contact, small and medium-sized businesses will use online marketing channels substantially more than they did during last year's holiday period, suggesting they are beginning to reinvest in online after a dip in 2008, likely caused by the recession. More
