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Marketers: Beware of the coupon mom Advertising Age Share    
Gina Lincicum lives in a tidy, suburban Virginia townhouse with shutters and an American flag door decoration cut in the shape of a heart. She seems like a typical American mom. You never would guess she's a marketer's worst nightmare. More 
A simple way to boost your banner's effectiveness iMedia Connection Share
Website advertising has become so pervasive it has evolved into its own stiffest competition. To reap return on Internet advertising and search engine marketing today, businesses need to explore new options — or perhaps revisit existing ones. More 15 must-do's to make mobile design stand out Internet Retailer Share
Letting m-commerce shoppers drill down for more information about products is just one of the many things merchants must do to present a well-designed mobile commerce site. More 7 ways to strengthen your customer relationships MarketingProfs Share
In the business world, a company can build its brand name in many ways: advertising, online marketing, social media and a plethora of other processes. But perhaps the factor most important for the continued success of a company is its relationships with customers. More The secret to building instant trust online Revenue Performance Share
Human beings are social creatures who seek out companionship and relationships. We crave trust. In the "real world," we can view a person's appearance and body language to gauge trust. But what do you do online? More
5 digital marketing trends to watch Mashable Share
Too often, businesses over-engineer their marketing efforts in an attempt to capture their audiences' minds and wallets. But audiences are smart, and they are immune to these efforts. We no longer seek out information — we expect information to be integrated seamlessly into our everyday lives. More Want to reach male shoppers? Target their phones MarketingVOX Share
It has become increasingly clear that gender does count with online ads — even with the relatively sparse real estate available on the mobile screen. More What Newton never knew: The physics of insight Advertising Age Share
There are three laws that can help your brand connect better with consumers. Based on recent discoveries by cognitive scientists, these three rules bring order to our pursuit of insight. More Write an SEO style guide Search Engine Land Share
If you're a big company, you likely are going to have five or more copywriters going like gangbusters producing articles for your site, guest blog posts and link bait. If you're a small company, you probably have to outsource your writing simply because you don't have time to do it yourself. How do you keep everything in line with your SEO goals? You need an SEO style guide. More |
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