Digital Nonsense: Five Strategies to Understanding a World of Digital Marketing Noise and Confusion
from MediaPost
There's a lot of digital marketing hype out there, and if it's your job to stay on top of it all, it can be hard to know what is nonsense and what is mission critical. So, here's a quick list of five things you really need to know in order to build a strong digital marketing strategy for your brand. More

Six Things You Might Be Doing Wrong with SEM
from Search Engine Watch
The author touches a lot of Web sites every month -- some small, some large, some her company built, and some that were done by outside firms. In doing a wide variety research into what is and isn't working for a small business Web site, she found the most frequent issues fall within six categories. More

Using Advanced Keyword Techniques to Improve PPC ROI
from Click Consult
Most PPC advertising campaigns use exact keyword matches in order to display your advertisement whenever somebody searches for the precise keyword combination that you bid on. This helps to ensure that all of the keywords you use are properly targeted to the content, services, and products you offer but there are other keyword match and keyword techniques that may benefit the overall return on investment offered by a PPC advertising campaign making them well worth consideration. More

How to Use Flash -- and Still be Indexed by Search Engines
from DMNews
With the rise in the use of Flash to create Web pages, it has become increasingly common to see that Flash-heavy pages do not appear on the Google, Yahoo and MSN search results pages. The reason for this is that search engines' spiders can't read the large majority of Flash pages. Does this mean you should avoid Flash? Not necessarily, says the article's author. Just use it right. More

Marketing Meltdown? It’s Time to Optimize Your Efforts
from Copy Blogger
It's hard to take an objective, clear-eyed look at your marketing efforts and examining/testing the ways to make a good plan and/or campaign better. In sunny economic climes, good may be good enough. But come stormy weather - and I’m thinking this is looking like a deluge - good enough simply ain’t. More

Planning an SEO Campaign
from Small Business Search Marketing
Nothing great really happens by chance. As the saying goes, luck happens when preparation meets opportunity. Real success, real accomplishment is always the result of careful planning and preparation — of creating a plan and then executing it. That’s certainly the case with great SEO and online marketing campaigns, and that’s why planning is one of the foundational elements of the SEO Success Pyramid. More

Podcast: New Test Results for E-mail Send Times
from Marketing Sherpa
Sending your e-mails at the right time of the day can be crucial whether you are a B2B or consumer marketer. It can be especially critical if you market to an international audience. That's why it is eye-opening to chat with Hunter Boyle, Managing Editor, MarketingExperiments. He recently tested sending emails at the brink of dawn and in the wee hours of the morning. More

Survey: Youth Are Willing Companions to Online Advertisers
from ClickZ
A new study shows that many young adults not only buy brands but also talk about them and add brand content to their instant messenger services, Web homepages and social networking sites. The global survey, conducted by Synovate in conjunction with Microsoft, was designed to find out how much young adults will interact and engage online with brands on a daily basis. The survey revealed that 28 percent say they talked about a brand on a discussion forum, 23 percent added brand-related content to their IM service and 19 percent added branded content to their homepage or favorite social sites. More