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February 17, 2015
5 tips for revamping an annual event
Annual events have to change to offer guests reasons to return. Here's how one benefit mixed things up.
8 top videography tips
Wedding videography packages range from $1,000 to more than $15,000, and the styles are just as varied. Use these tips to help you find the perfect pro and work with her to get a video that's so good your mom will watch it on repeat well past your first anniversary.
Pantone's top fall colors: A 1970s vibe
Women's Wear Daily
Fashion designers' affinity for the 1970s will still be going strong this fall, given the earthy tones that rank in Pantone's top 10 fall color list for women and men.
Facebook fans: The secret to increasing your event attendance
The heat is on. You're spotting more events competing for your audience. When this happens, what do many event marketers do? They scout out new lists and segments to pursue. New people to court via digital channels to earn more looks, likes, clicks ... and ultimately, more registration YES decisions.
The art of tablescaping
The word tablescape is often used interchangeably with terms like tabletop arrangement, tableaux or centerpiece. But a true tablescape is actually a bit more complex. While tablescapes often adorn the center of the table, they are more than centerpieces; they set the stage for an overall look that addresses the entire table or surface as well as complementing its surroundings. Here are some things to think about when designing your next tablescape.
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Pretty in pink wedding bouquet ideas
Martha Stewart Weddings
The sweet hue—in a spectrum of shades from pale blush to bright fuchsia and coral—inspired these arrangements that have appeared in Martha Stewart Weddings. Take your pick of the blooms for your big-day clutch.
Falling oil prices: Both bane and boon for special event industry
The remarkable drop in oil prices since last June has been a mixed blessing for the event industry. For some event pros, low oil prices have meant more money for clients to spend on events. But for pros who serve energy clients, the result has been just the opposite.
How the wedding microsearch is changing everything
What do gold sparkle linens, salted caramel cupcakes and floral print bridesmaid dresses have in common? When picking keywords for your website, find terms that customers actually Google. Consider surveying your brides after you meet with them and ask what key terms they put in to find you. Look on Pinterest, blogs and Instagram to get ideas on which products and looks will make you more money.
How to prevent burnout — 13 signs you're on the edge
Burnout is defined as physical or mental collapse caused by overwork or stress. As it turns out, there are ways to identify the early warning signs of burnout. And, there are many simple practices you can put in place immediately to prevent burnout from becoming an occupational hazard. Here are 13 early warning signs.
4 tips to making a positive first impression
By Anne Rose
Much has been written about executing amazing customer service, but let's focus today on one aspect that's immediately implementable: first impressions. You've heard the axiom, "First impressions count." They do! So why do so many people pay so little attention to how they first greet or interact with a potential client? It takes a few seconds to properly impress a new client, and it takes days or weeks (or never) to undo a negative first impression.
Upcoming Expo March 9-11
Midwest Food Expo
The Midwest Foodservice Expo is excited to partner with NACE. With the Expo only a month away, all of the final details are falling into place. You'll see hundreds of exhibits, learn new things at the education sessions, be entertained by the live demos and competitions and much more. Register today, and join thousands of industry professionals March 9-11 in Milwaukee, Wisconsin.
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