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TOP STORIES

5 ways to sell your style
Catersource
Use your style as a sales strategy with a few proven techniques.
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CREATIVE INSPIRATIONS


What's the must-have flower for Indian brides?
The Knot
An Indian wedding is both a visual and an olfactory feast. Not only does the happy couple wear a garland of flowers, known as jai mala, around their necks while standing beneath a petal-covered canopy, or mandap, to recite their vows, a bride also decorates her thick, shiny, waist-length hair with giant jasmine blossoms.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


15 clever ways to pair craft beer with food
BizBash
Is craft beer the new wine? These days, caterers and restaurants are pairing artisanal brews with everything from cheese to chocolate.
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INDUSTRY TRENDS


Increasing your pinfluence with smart Pinterest strategies
Evolve Your Wedding Business
You might know that Pinterest is big for weddings. Well turns out big is an understatement. Weddings are HUGE on Pinterest and today we're going to talk about how you can benefit from that.
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The hotel of the future
Successful Meetings
Technology is changing the hotel guest experience; here are 20 ways tomorrow's hotel will be different from today's.
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12 professional speaker and public event planning tips
Forbes
To get the best out of a professional speaker, live up to your part of the contract, do an interview with the speaker beforehand so that you can tell him/her about your audience, if possible, set up interviews with a few audience members, make all the logistics as easy and simple for the speaker as possible, and don’t throw last minute surprises — or technological disasters at the speaker.
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BEYOND BUSINESS


12 ways to get the most out of attending a conference
U.S. News & World Report
The usefulness of a work-related conference is determined by how you approach it.
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The importance of offering options to your customers
Wedding Merchants Business Academy
As a vendor, it is necessary that you provide a variety of options for your customers to choose from. Just like the story of Goldilocks, you need to provide something that's "Just Right" for your customer otherwise you might lose her business.
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The 16 best lines in marketing
By Jeffrey Dobkin
As a marketer, your toughest job is getting the attention of your audience. It's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready. For starters, "gift certificate enclosed" is my favorite envelope teaser copy line for getting any direct mail package opened. Here's why.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    OpenTable reveals top 25 most romantic cities in America (The Wall Street Journal)
10 infographics to plan your next event (Event Manager Blog)
Lunches you'll love (Catersource)
See how an NYC couple pulled off southern charm in Charleston (The Knot)
23 wonderful 'winter wonderland' party ideas! (Spoonful)
Chefs share tips for healthy, flavorful dishes (News & Observer)

Don't be left behind. Click here to see what else you missed.



 NACE NEWS
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Registration is open! Feb. 26 webinar on Gay Wedding Trends and Traditions
NACE
Same-sex marriage is becoming legal in more and more states and the LGBT wedding market is booming. Is your business ready to tap into this lucrative market? You will leave prepared and poised to successfully serve this emerging segment of the wedding industry. Join Bernadette Coveney Smith of 14 Stories Gay Wedding Institute for the Business of Weddings series, Gay Wedding Trends and Traditions webinar on Feb. 26 at 2pm ET/11am PT. Early bird ends 2/25: Member $35 | Non-member (public) $45. Register by 2/25 for the best rate!
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Registration is open! Lowest rates end Feb. 28 for the Experience Conference and Expo!
NACE
Experience is coming to Baltimore this summer! This year, the only conference and expo for catering and events will take our attendees on a journey to imagine, design and create. The Experience features general sessions to our Design Experience, KeynoteLuncheon, Marketplace Expo and Culinary Experience. Prepare to select your own path with an educational package covering breakout session tracks in Sales and Marketing, Business and Leadership, Catering Management and Event Management, as well as, special sessions to boost your productivity and personal wellness. Take a tour of experience at http://www.mynace.net/experience2014.
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Members-only February special: $100 off the CPCE exam fee
NACE
Any member who applies for the CPCE exam this month will receive $100 off the exam application fee. Normally $395, you pay only $295! This price includes the online exam and a copy of The Professional Reference Guide. For more information and registration details, please email cpce@nace.net. View all of the monthly specials for February here.
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Order your copy of the 2013-2014 Compensation Survey
NACE
For the first time in our industry, NACE has taken a comprehensive look at compensation and benefit trends. What are the average salaries for people in our industry? How does this correlate to years of experience, job function and certification level? How do people view our industry as an option for second careers? NACE has compiled all of this data into a report that is easy to read and download. Members $49 | Non-members $79. For more information, click here.
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Save up to 35 percent with the all access subscription
NACE
Save when you purchase this discounted subscription and receive live and recorded access to all of our 2014 webinars in the Business of Weddings Series, Launchpad: Business 101 Series and Hot Trends Series. Member $325 | Non-member (public) $395. Click here for more information.
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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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