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TOP STORIES


3 ways to grow an event business
BizBash
Howard Givner writes, "'We're doing some amazing events now, our clients love us, and we've got a great team in place. Yet we can't seem to break out of this plateau and get our company to the next level.' I can't tell you how many times a business owner has said that to me at the bar after an industry event."
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CREATIVE INSPIRATIONS


Must-read: Floral design ideas from Preston Bailey and Eddie Zaratsian
BizBash
Designers Preston Bailey and Eddie Zaratsian take you behind the scenes of their blooming arrangements in two new books.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


Kevin Sharkey's favorite spring floral arrangements
Martha Stewart
Floral arrangements are an essential element of design, and with a few tips you'll be well on your way to creating your own beautiful bouquets. Get started with my 10 favorite floral arrangements for springtime.
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Tea party bridal shower recipes
The Knot
These three deliciously clever recipes prove that desserts are the most important meal of the day. For all you mothers-of-the-bride, maids of honor and future mothers-in-law tasked with planning a bridal shower, The Knot asked celebrity caterer Andrea Correale of Elegant Affairs to share how she transforms a girly get-together into a springtime tea party bridal shower.
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INDUSTRY TRENDS


Growing number of graduate students in the catering industry
The Signal
Many graduate students at the Cecil B. Day School, the hospitality school at Georgia State, are taking on catering as a second occupation. According to the National Association for Catering and Events (NACE), most people enter the field between the ages of 25 and 34. The number of students earning more than their previous occupation is 66 percent and the students more satisfied than in their previous occupation is 60 percent, according to Bonnie Fedchock, executive director of NACE.
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8 ways generating content before your show will increase engagement
By Trace Cohen
Having been to hundreds of shows, conferences, expos and tradeshows, I'm still baffled by the fact that it's almost impossible to find out what the exhibitors at the show do before it starts. I work mainly on the media relations side, and there is an abundance of press kits with images, news releases, overviews and fact sheets. But the attendees of the show, your potential buyers, partners, distributors or friends have absolutely no access them. To ensure that people keep coming back year after year, we need to close the gap and better inform everyone who is a part of the show.
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Top 12 healthy food-and-beverage tips for meetings and events
Successful Meetings
Here are just a few simple and cost-effective F&B examples and tips from experts and planners that pack a powerful nutritional punch.
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BEYOND BUSINESS


Supreme Court won't hear case on gay wedding snub
USA Today
The Supreme Court declined to decide if a New Mexico wedding photographer was within her rights when she refused to work at a same-sex ceremony. The denial leaves standing a decision by the state's highest court that went against the photo studio — although the local dispute has been long since rendered moot.
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Event pros on their smartphones, tablets — and what we need next
Special Events
Event pros can't live without their smartphones and tablets — and they have some ideas for new inventions, too!
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Use these 20 clever words to get your posts read
Small Business Trends
The key to getting any business content read is its headline. Take a lesson from print media, articles with boring titles never get read. Here are 20 words to make sure that prospects and customers read what your company posts.
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Wedding bells — and bills, grow louder
USA Today
Tying the knot can break the bank. Costs related to the average wedding in 2013 came to about $30,000, according to survey data out recently from the wedding website TheKnot.com. Among the highest individual expenses: an average of $13,385 for the reception venue and $5,598 for the engagement ring.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Creative cocktail bar ideas (Brides)
Crafting an unforgettable event experience in 12 simple steps (Successful Meetings)
5 amazing hanging wedding cakes (The Knot)
40 delightful spring desserts (Southern Living)
The rustic revolution: Weddings to love (Special Events)

Don't be left behind. Click here to see what else you missed.



 NACE NEWS
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Last chance to register for the Spring 2014 CPCE Online Study Group
NACE
NACE is excited to offer our online CPCE study group program. This interactive platform allows professionals dedicated to becoming CPCEs to connect with trainers and fellow participants for guided CPCE virtual training. This is the most in-depth and convenient option NACE has ever offered for exam preparation. The online study group will meet this Spring 2014 for 11 weeks beginning on April 15, 2014. Click here for more information.
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NACE Awards is open!
NACE
Each year, catering and event professionals from around the country gather to turn their attention to one night of enormous anticipation at the NACE Experience Awards Gala. For 2014, hundreds of leaders in our professional community will show up to watch and cheer for the elite few who make it to the finals during the live presentation during the Experience!™ 2014 Conference and Expo. Award submission will be accepted from March 3 - May 1, 2014 (5 p.m. ET) — view all categories and enter to win at http://www.NACEAwards.com. Good luck!
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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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