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Find your event-planning niche
Broadly speaking, there are two primary markets for event planning services: Corporate and social.
The term corporate includes not only companies but also charities and nonprofit organizations. All these entities use special events to reach their target markets and to increase their visibility in the community.
18 crazy-good fruit cobbler recipes
See all of Southern Living's best fruit cobbler recipes including blackberry cobbler, cherry cobbler, peach cobbler and more.
Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
9 ways to make an outdoor wedding feel intimate
The major perks of an outdoor wedding include the high ceilings at your reception and the naturally beautiful backdrops for your ceremony. The trick is to define that open space into areas that still feel intimate and inviting. A decorated gateway leading to the ceremony seating or twinkling bistro lights over the dinner tables break up the great outdoors into manageable areas for guests. Here are 9 ways to divide your outdoor wedding space into comfortable areas and still maintain that amazing airiness of your outdoor venue.
A modern summer wedding at New York City's Press Lounge
On Laura and Ron's first New York City date in 2008, a major snag almost derailed their relationship forever. Ron, a die-hard dessert lover, wanted to impress his date by ordering the perfect last course—only to find the restaurant served nothing but pudding. On their next date, Laura was appalled when Ron ordered his steak medium well and refused to try her mussels.
Culinary time travel
How many times have you sat down for a meal, taken a bite, and were transported back to a favorite memory? Everyone loves to travel in time, and caterers have a unique opportunity to transport guests to a different era with every menu and special event.
MoMA's Party in the Garden blooms with classic English design
The Museum of Modern Art's 2014 benefit featured a look reminiscent of grand British greenery with traditional boxwood hedges, sculptured topiaries, and a faux lawn.
5 Google Glass apps for meetings and events
Google Glass is still in its infancy, but it's clearly gaining traction. The $1,500 wearable computer became available for purchase again May 13 after selling out in one day during its initial public sale last month. Developers, meanwhile, are cranking out apps to make the hands-free headset more useful. OpenTable, Foursquare, and TripIt are the newest Glass apps, also known as Glassware, joining existing ones from Twitter, Facebook, and others.
Why you need a social media policy — and how to get started
By Liz Murphy
Unfortunately, it's not uncommon for companies to make headlines for embarrassing social media blunders — ranging from inappropriately capitalizing on national tragedies to poorly-timed messaging. But public "fails" on official social media channels are not the only challenges organizations face in today's fast-paced world of technological innovation. As real-time social networking continues to gain traction, employees are now facing disciplinary actions for tweets, posts and photos made on personal accounts.
Committed to catering: John Crisafulli of Behind the Scenes Catering and Events
John Crisafulli, head of San Diego-based Behind the Scenes Catering and Events, shares his secrets of success — a mix of education and hard work — which have led to him working internationally on huge special events, including the Olympics.
3 tips to boost business sales with Pinterest
By Emma Fitzpatrick
What's the next step after your business has established a presence on social platforms? From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis. Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter?
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Meet Marc Summers at this year's Experience
Join us in Baltimore, this July 13-16 at the Experience Conference and Expo! This annual industry conference produced by the National Association for Catering and Events (NACE) takes place over the course of 3 days. Attendees can participate in more than 30 educational sessions developed by thought leaders in catering and events. Participants earn continuing education credit towards certification, while experiencing the latest industry trends through expertly produced events. In addition, our Marketplace Expo features companies that offer a variety of products and services vital to industry professionals. With so much to experience, you can't afford to miss out! Join the global community at the only industry conference for caterers, event planners and event professionals.
Register by June 30 for the best rate!
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