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TOP STORIES

Reviews mean more business
The Knot
Now more than ever, managing your online reputation is critical to making your business look the best on the internet, and reviews is a key tool for building your online reputation. 85 percent of consumers read online reviews to determine the credibility of a business. Having a great online reputation is essential for potential customers to decide if they'll work with you. Learn how to manage your online reputation with reviews and gain some key insights on how reviews can mean more business.
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CREATIVE INSPIRATIONS


The best summer appetizers
Food Network
Get inspired with the best summer appetizers like crab dip, salsa, nachos and more from Food Network.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


The transforming world of incentive events: Tailored, not tried-and-true
Special Events
At the recent World Meetings Forum, SITE global president Paul Miller said that optimism about incentive travel is at a four-year high. Special Events asked incentive specialist Darren Kerr, founding partner and executive director of Hong Kong-based FACTOR168 Creative Event Co., for his perspective.
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How this food event eliminated all lines
BizBash
The Rammys, a restaurant industry award show, rethought its event to keep guests happy and well-fed.
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9 brides who skipped the fresh flower bouquet
The Knot
As much as The Knot loves a beautiful bridal bouquet full of fresh flowers, it can be really fun to reinvent the classics. Here, nine bouquet ideas — sans flowers.
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13 stylish ways to use succulents
Brides
Succulents are showing up everywhere in the world of weddings — from bouquets and centerpieces to take-home favors and even the wedding cake. The hardy plants are a refreshing alternative to flowers and come in a surprising variety of colors, ranging from shades of green and grey to soft pink and purple. Succulents are are available year round but are especially great for summer weddings since they can stand up to the heat and won't wilt.
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INDUSTRY TRENDS


40 takeaways from the 2014 wedding workshop
Catersource
During the 2014 Catersource Conference & Tradeshow, all-access registrants were invited to an in-depth wedding workshop. Hosted by David Everett of The JDK Group and Olive Chase of The Casual Gourmet, the event focused on wedding menus, marketing and many other hot topics.
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9 striking bars for events
BizBash
With summer party season just underway, BizBash already spotted fresh ideas for event bars. From a fruit cart that doubled as a drink station to a colorful bar with no liquor in sight, here is some creative-bar inspiration from recent events.
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  FEATURED COMPANIES
Social Tables,
the award-winning provider of hospitality software, delivers the most dynamic diagramming and guest management platform on the market. The industry leading company consistently aids its 2,000 customers in achieving their sales and operational objectives. The company's distinguished list of catering clientele includes Wolfgang Puck, Blue Plate and the Patina Group. Meet us at booth 302 at Marketplace Expo July 15 during the Experience Conference and Expo in Baltimore.
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Candle Luminary, LLC


We specialize in wax candle luminaries, rechargeable candles, Candle Fuel Cells and Battery Operated Candles. We offer more than 150 different sizes in wax luminaries, which can be used for table lighting or to illuminate an event. Buy Direct from a USA manufacturer. Look for our insert in the Experience Conference and Expo attendee registration bags this July 13-16 in Baltimore for our special NACE PROMO! For more info, contact Napoly Salloum www.candleluminary.com, P. 949.478.2337 | F. 866.686.9335
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BizBash CEO David Adler: Are you an event planner or a 'programmer of human interaction'?
BizBash
To keep the industry moving forward, event and meeting professionals need to stay updated on the trends, science and strategies about how people collaborate, gather and turn interactions into effective outcomes.
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BEYOND BUSINESS


Do you have the right focus?
By Adrian Davis
Typically, 80 percent of your profitability comes from 20 percent of your accounts. Yet, if you are like most businesses, you spread your attention across 100 percent of your accounts while you scramble to acquire even more. How many customers do you have that purchase little from you, and yet are demanding in terms of the support and attention they require? At the other extreme are those customers that do purchase a lot from you, but they exploit you. And then there's the right-fit customer.
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Social media customer service: 4 rules you need to know
Forbes
When feedback comes streaming in through social media about your brand, your customer service, your customer experience and your product, these four principles will help.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 wedding traditions that are almost gone with the wind (The Huffington Post)
Summer reading list: 19 things event pros should read on vacation (BizBash)
New wedding dessert trend forgoes cake's outer icing layer (Daily Mail)
14 top tips to planning successful summer events (Special Events)
Patriotic cocktails (Event Solutions)

Don't be left behind. Click here to see what else you missed.



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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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