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TOP STORIES

Selling the love story
Catersource
From the courting stage to the long-term commitment, these sales and publicity tips will help to strengthen your relationships with wedding clients.
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CREATIVE INSPIRATIONS


Sunshine and showers: An event designer creates her own baby shower
Special Events
Event pro Angela Butorac, co-founder of EventTrender, celebrates her own brand-new baby boy with a cute and charming baby shower.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


10 inventive ideas for frozen desserts
BizBash
Everyone appreciates a cool snack on a hot day. From champagne-and-sorbet floats to frozen bananas Foster, here are creative ideas for frozen treats at events.
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Summer wedding inspiration
Green Wedding Shoes
This wedding captured the essence of summer. Fun details brought our vision to life – ikat pattern, water color details, bold pops of Bougainvillea and Jacaranda, accents of fresh grapefruit and earthy, wooden details.
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Pretty floral wedding cakes every bride will love
Brides
Your guests might forget which petals made up your bridal bouquet or which song played during your first dance, but friends and family will always remember what your wedding cake tasted like — and looked like! One way to impress them during dessert? A wedding cake adorned with beautiful flowers.
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INDUSTRY TRENDS


5 ways to refine rustic wedding reception tables
The Knot
Forget preciously perfect details on your reception tables and opt for a balance of natural, stylishly well-worn decor and florals. Just follow the lead of Lyndsey Hamilton Events by stealing the five fresh ideas in these photos.
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Top party dessert recipes
Southern Living
Finish your party menu with one of these crowd-pleasing desserts.
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5 ways to rethink the standard benefit gala
BizBash
The traditional speaker-auction structure of benefit galas is a well-traveled road — perhaps too well-traveled. Which is why more and more organizations are changing course with their fund-raisers, moving toward unexpected concepts, decor and interactive experiences, while still remaining authentic to their mission.
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BEYOND BUSINESS


60 percent of online traffic now comes from mobile
Small Business Trends
If your business depends upon online traffic, you should know. More than half of digital traffic online now comes from mobile devices and through mobile apps. A comScore report says smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago.
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5 critical trends in marketing to women
By Chris Holt
Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent. Considering that the latter demographic holds nearly three-fourths of U.S. financial wealth, there is a good chance that your business is not only missing the marketing target, but wasting money as well.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    6 seriously pretty table linen ideas (The Knot)
5 unusual places for event decor (BizBash)
Dazzle them with dazzling blue! (Catersource)
Fresh ways to use sunflowers (Brides)
13 summer drink, dip and dessert recipes (Real Simple)

Don't be left behind. Click here to see what else you missed.



 
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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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