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TOP STORIES

17 ways to use video to market your event
BizBash
Videos are a critical piece of content marketing for events. According to Forrester Research's Dr. James McQuivey, a minute of video is worth 1.8 million words. Videos can be more engaging than text or still photos because they appeal to the senses of both sight and sound.
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CREATIVE INSPIRATIONS


5 tips for engaging with bloggers for special events
Special Events
Technorati's latest Digital Influence Report showed that consumers are turning to blogs when looking to make a purchase. In fact, 31 percent of consumers say the personal blogs they read influence their purchasing decisions — ranking higher than social media outlets.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


31 ways with fresh tomatoes
Southern Living
Incorporate ripe, juicy tomatoes into your everyday meals with these fresh ideas.
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Planning the perfect picnic
Catersource
Nothing says summer fun quite like an outdoor picnic. Catering outdoors, however, comes with a unique set of challenges that can quickly transform the best-laid plans into a worst-case scenario. As caterers and event planners, we must anticipate and carefully prepare for these challenges, turning them into unique opportunities for a successful summer bash.
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INDUSTRY TRENDS


12 ways to incorporate hanging flowers in your decor
The Knot
Flowers are particularly big this year. And while The Knot has seen everything from floral tablescapes to lush centerpieces, right now they can't get enough of these hanging blooms. Whether fresh or made of paper, draped from a rustic ladder or arranged in assorted vintage bottles, suspended flowers are a beautiful way to dress up your ceremony or reception space and incorporate tons of color.
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Gold wedding details
Brides
Want to add a tasteful hint of glam to your wedding day? Then you'll love these shimmering gold big-day details. Whether it's metallic wedding cakes or shimmering gold wedding dresses, luxe, gilded details are popping up all over Pinterest lately.
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5 recent trends in hotel catering
BizBash
In an effort to meet the changing needs of conference clients, more and more hotels are transitioning from traditional banquet service to more engaging, specialized experiences, like hands-on food demonstrations and healthy, local fare.
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BEYOND BUSINESS


25 young event pros to watch 2014
Special Events
Every year, the Advisory Board of Special Events points out 25 young event professionals who already show the brains, talent and foresight to create some of the best special events in our business.
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Digital divide on the wedding aisle
The New York Times
Welcome to your first Wedding 2.0. Here comes the groom. Oh, look, there's the bride; doesn't she look lovely? The sound of an organ begins to fill the room. All standard fare, right? But wait, it gets better.
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How to attract the best employees to your small business
Small Business Trends
What type of company culture and environment is most desirable for job seekers? Recent research by iCIMS polled more than 400 job seekers to find out what they look for when seeking a job. Here's some of what they discovered about how to attract the best employees to your small business.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New wedding color combinations for 2014 (The Knot)
Drone wedding photography is now a thing (Bustle)
14 ideas for zucchini (Saveur)
The top 7 social media marketing trends dominating 2014 (Forbes)

Don't be left behind. Click here to see what else you missed.



 NACE NEWS
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Advance your career prospects ... Earn a recognized credential
NACE
Apply today for the Timothy SY Lam and Patti J. Shock Educational Scholarships presented by the Foundation of NACE. Gain a working understanding of on-premise and off-premise catering management in this 12 week certificate course (classroom or online) for meeting and event catering. Deadline August 11, 2014. Apply at www.nace.net/give or 410.290.5410 x227.
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Upcoming online learning opportunity Aug. 20
NACE
Join us at 2 p.m. ET/11 a.m. PT on Wednesday, Aug. 20 for "How to Steal Your Colleagues Traffic, Fans and Readers ... and Have Them Love You for It" featuring Kathy DalPra, Bride Appeal. If you've ever received a client referral from an industry peer or local company, you know how powerful partnerships can be. Learn how to use the power of blog swapping to increase your web traffic and strengthen your referral relationships. This webinar is FREE for NACE members, please register by Aug. 19. Non-members, please register by Aug. 19 for the best rate!
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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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