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What event themes are off-limits?
BizBash
From burlesque baby showers to fake weddings, event planners share the most jaw-dropping theme requests they've ever received.
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Hottest food and beverage trends for 2014
Baum+Whiteman LLC via 4Hoteliers
Consultants Baum+Whiteman say that concepts of luxury thread through top dining trends: tasting menus running $1,000 for two, haute chicken priced like steak, upscale food halls, bespoke spices; even theatrical and sci-fi effects changing the global dining scene by bombarding customers' senses. Department stores jumping back into the restaurant biz.
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12 places to use wedding wreaths
The Knot
Wreaths aren't just for the church doors or the holidays. Wreaths make beautiful additions to reception decor and bridal party style — and they come in all shapes and sizes. For example, use small herb wreaths as fragrant aisle markers, larger branch-filled wreaths to complement hanging light fixtures, give your flower girls baby's breath crowns, or create a hydrangea collar for your wedding dog.
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PRODUCT SHOWCASE
 
JB Prince Company

Biodegradable/Sustainable Serveware. Stylish and elegant. Can be used for off-premise catering, receptions, pool-side parties, airplane or boat service, picnic baskets and more. Attractive but not expensive.
 


A collection of great finds
Catersource
We asked caterers for some of the things they've discovered — sometimes through Catersource, we're proud to say — that have made a real difference in how they operate and what they can offer to their clients.
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Proposal planning is a new trend in the wedding industry
KSDK-TV
The placement of rose petals, the glow of a fire, the perfect song. "It's about the details. That's what gives me goosebumps," Kristin Weis said. Weis, a St. Louis wedding planner, is used to helping brides dream up the perfect wedding. But for the first time, she's helping a groom create the perfect proposal.
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How to handle negative online reviews
Entrepreneur
As a business owner putting your heart and soul into pursuing your passion, it's all too easy to act first in the face of negativity and have regrets later. Hold your tongue. Before you formulate a strategy for addressing criticism, you need to determine if the comment or review is true. Investigate before taking action.
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PRODUCT SHOWCASE
  IceSculpture.com; Where Marketing Meets Ice

IceSculpture.com is your source to the most reputable and talented ice sculptors in the world; a network of ice sculpting companies providing exceptional products, excellent service and unique designs. Look for an Affiliate in your area to help with decor, branding, marketing campaigns, product launches, weddings, events and live shows.
 


Marketing expert Seth Godin discusses what makes an event worthwhile
BizBash
For more than 20 years, Seth Godin has immersed himself in the world of marketing. He is the author of 17 books that have been translated into more than 30 languages. He recently passed the 5,000-post mark on his blog, ­sethgodin.com, where he posts at least once a day, sometimes a few sentences or sometimes several paragraphs.
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A 1920s bridal shower
Green Wedding Shoes
This styled shoot is sure to inspire all brides-to-be who are in the midst of planning a bridal shower. Jennifer, from Jennifer Fujikawa Photography, planned and photographed an elegant shower where all the guests would wear pretty, formal dresses and enjoy a lovely lunch together under the trees.
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Is caterer contractually bound to feed extra attendees?
Wedding Industry Law
Question: I was hired by a consierge company to cater an event. They contracted for 130 guests at $95 people, plus gratuity and added expenses. The June 29 event went very well except that of the 300 invited guests, 175 attended plus 20 staff and the band of eight musicians. …
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  FEATURED COMPANIES
Advertise here!

To find out how to feature your company in the Catering and Events Weekly and other advertising opportunities, Contact James DeBois at 469-420-2618.
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NACE's new Corporate partner!
Over The Top Inc is a nationally recognized party-linen rental company located in Fort Lauderdale, Florida. Their principal trademark is high-quality vast inventories, which includes many specialty fabric selections; basic to beaded, solids to spandex, sheer to satin, linen to lace, and additional linen items needed to "finish off" a table or room design.
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Using Twitter to reach new customers
By Mayur Kisani
Most businesses think of Twitter as a promotional tool, a way to announce new products or to divert traffic to a website/blog. But it can also be used to reach new customers, and thus generate sales leads. The most important first step is to know what you want your tweets to accomplish. If you know your objective and your target audience, Twitter can be as effective for a small company as a large one.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What event planners don't know about event production (BizBash)
12 inspired ideas for table number displays (BizBash)
Best Thanksgiving appetizer recipes (Food Network)

Don't be left behind. Click here to see what else you missed.



 NACE News
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Last chance to get ready for 2014!
NACE
Just a few hours until registration closes for the Nov. 20 catering and events trend forecast webinar featuring Kevin Dana, CORT Tradeshow & Event Furnishings; Paula Fenner, CPCE, The Fairmont Dallas; Kate Patay, Creative Coverings. Learn what hot trends to expect in F&B presentation techniques, colors, fabrics, textures and prints. Also, stay ahead of the competition with tips on how you can forecast the future of catering and events trends. Find out the most effective ways to sell these trends profitably to your clients and establish yourself as an industry expert, while re-purposing your existing stock to save your bottom line! For more information, click here.
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Check out our new NACE Store!
NACE
Your one-stop shop for customized educational tools and resources to help take your career to the next level is new and improved! Order your Certified Professional in Catering and Events (CPCE) products and NACE branded items. Peruse our online catalog today at http://www.nace.net/store_home.asp.
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NACE members-only special: Save $100 off CPCE exam fee in November
NACE
Any current member who applies for the CPCE exam this month will receive $100 off the application fee. Normally $395, you pay only $295! This price includes the exam and a copy of The Professional Reference Guide. This offer ends Nov. 30, but you have up to one year to take the CPCE exam with application approval. For more information and application details, please visit the CPCE page on http://www.nace.net or download the flyer at http://www.nace.net/files/Join/Nov2013%20promo.pdf.
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Now accepting scholarship applications!
NACE
The Foundation of NACE will award one Timothy S Y Lam Scholarship Program scholarship for the Meeting and Event Catering Certificate Program (online or in-person) offered at The International School of Hospitality (TISOH) for the Spring 2014 semester. This course is suitable for both catering career newcomers and transitioners. Meeting and event professionals seeking to build on or fill gaps in their knowledge base may also want to apply. No prior experience or education in this field is required. The scholarship covers the cost of tuition and fees (excludes the textbook). Application can be found at http://www.nace.net/tisoh. Submit your application by Dec. 9, 2013.
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Catering & Events Weekly
Colby Horton, Vice President of Publishing, 469.420.2601
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Tammy Gibson, Content Editor, 469.420.2677   
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