NADRA Industry Update
Feb. 10, 2010

Decked out: Homeowners adding decks to enhance living spaces
Charlotte Observer
In a down economy, some homeowners are deciding it's better to get more use out of their existing house - and yard - than to try to upgrade to a bigger home. Some builders are looking for deck building as a way to keep money flowing in tight times. And for others, embellishing a plain-Jane deck is a way to push the boundary of "house" out into the open air, nearly year-round.More

Become a member of NADRA today!
NADRA
Deck builders and product manufacturers alike raised concerns at the 2004 DeckExpo over the compatibility of new generation wood treatments and fasteners. As a result, many realized the need for a unified industry voice. NADRA is that voice. The association is now in its fourth year as a 501(c)6 not-for-profit corporation.

NADRA is made up of deck builders, manufacturers, dealers/distributors, wholesalers, retailers and service providers to the deck and railing industry. By working together we can be one voice for the industry and deliver a clear message to the consumer and the code development bodies. NADRA serves as a trade association with emphasis on safe building practices, and deck safety.

The mission of the North American Deck and Railing Association is to provide a unified source for the professional development, promotion, growth, and sustenance of the Deck and Railing building industry in North America so that members can exceed the expectations of their customers.

For more information on NADRA, click here.

Are you a member yet? Get involved now!More

Important dates to remember
NADRA


For more details on NADRA Events, email your questions to info@NADRA.org.More

The NADRA Industry Update now available as an iPhone app
NADRA
NADRA understands the need to deliver timely, relevant industry news to its members and other deck and railing business professionals. In partnering with MultiBriefs to create the NADRA Industry Update, the association committed itself to delivering this news on a weekly basis. That partnership has now expanded to provide another convenient avenue to receive this information. The NADRA Industry Update is now part of the new MultiBriefs app, available for the Apple iPhone and iPod Touch in the App Store.

Simply search "MultiBriefs" in the App Store and download the app free of charge. Once the MultiBriefs application is downloaded, you can add the NADRA feed. News is streamed into your iPhone or iPod Touch each week. And just like the e-mail news brief you’ve become accustomed to, you may share articles with your colleagues via e-mail, Twitter, Facebook and LinkedIn. You can even bookmark certain articles as favorites to revisit at a later date. As always, feedback is appreciated and is important to the success of the app. Feel free to rate the application in the App Store. More

Back to basics: The resurgence of real wood decking
The Merchant Magazine
The troubled economy has driven down the North American residential decking and railing market 40 percent, from $4.6 billion in 2006 to $2.8 billion in 2009, according to a new Principia Partners study. The most noticeable trend during the three-year slide has been wood decking regaining lost market share from synthetics, apparently driven by demand elasticity due to lumber deflation, while petroleum-based synthetics have experienced significant raw material price escalation.More

U.S. housing recovery will benefit cellular vinyl, not WPCs: study
Canplastics.com
Residential decking and railing demand is expected to improve in 2010 compared to 2009 as home construction and R&R recovery begins – a development that will benefit cellular vinyl but not wood-plastics composites (WPC), according to a new study by market research firm Principia Partners.More

D.R. Horton climbs most in 10 months on profit gain
BusinessWeek
D.R. Horton Inc., the second-largest U.S. homebuilder by revenue, climbed the most in 10 months after the company reported its first quarterly profit since 2007 on sales and profit margins that exceeded analysts' estimates. The shares jumped 11 percent to $13.21 as of 4:01 p.m. in New York Stock Exchange composite trading, the biggest gain since March 23. The Standard & Poor's Supercomposite Homebuilding Index rallied 6.5 percent, the most since November.More



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Small businesses say credit not yet a problem
American Banker
While U.S. policymakers are looking at ways to make credit more available to small businesses, a survey by the National Federation of Independent Business offers another perspective on the interplay between the reduction in lending and the rest of the economy. The small-business trade group’s report portrays the credit crunch as less of a current challenge for its constituents, and more of a potential one — if fundamental business conditions improve and borrowing needs increase.More