NADRA Industry Update
Mar. 5, 2014

Residential decking and railing — Regional market data
NADRA's reports, which provide regional residential decking and railing market data and trend information, are developed from Principia’s highly regarded Residential Decking & Railing 2013 report. Regional reports are only available through NADRA and members receive a significant discount. A portion of the revenues directly benefit NADRA.More

NADRA Atlanta Chapter holds successful 1st meeting of 2014
We opened up the New Year with our initial meeting held at the Ivy in Buckhead last Wednesday Feb. 26. It was a great turnout; we had 39 attendees sign in and it was a very strong showing of our deck builder members. I want to thank Jon Bailey (vice president) and Bill Nugent (director) with Wahoo Decks ( for sponsoring the meeting and for their presentation on Wahoo's offerings with a focus on the Dry Joist and Wahoo Rail, with a presentation that showed local jobs and various install applications.More

NADRA NJ Chapter Meeting: March 18 at 6 pm
Please join us for our first chapter meeting of 2014. Hopefully this one will not get snowed out like our January meeting! Hopefully we will have some new faces in the crowd for this meeting! We look forward to seeing you all there! RSVP here. More

Companies revamp efforts to mimic indoor living outdoors
Plastic News
TimberTech is promoting new decking colors and styles in its Earthwood Evolutions capped composite line, which the company says is the only fully encapsulated deck board. A trio of hues called mocha, pecan and tigerwood are meant to mimic the hand-scraped, artisan look found in indoor flooring, according to TimberTech spokeswoman Maureen Murray.More

TimberTech's new Earthwood Evolutions Legacy Collection offers authentic look of hand-scraped wood
PRNewswire via The Sacramento Bee
TimberTech, a world leader in alternative decking and railing, is the first manufacturer to bring the popular hand-scraped look of indoor wood flooring to the outdoors. TimberTech's Earthwood Evolutions' line of capped composite decking now includes the Legacy Collection, with its earthy hardwood looks and rich undulating grains, to evoke the days of hand-hewn wood. More

The leader in deck and railing accessories unveils the year's top new products
Rock Hill Herald
Deckorators announces exciting additions to its 2014 line of premium deck and railing products. Expanded options include several fresh post cap styles, new designs and colors for balusters, and an innovative solar postcover post cap. More

The 10 biggest myths in advertising
Business Insider
Advertising, and marketing for that matter, has likely been around almost as long as humanity itself. More

Decked out from coast to coast: Top outdoor living trends for 2014
BPT via Record Gazette
From genteel porches in the East to sleek, seaside balconies in the West, the popularity of outdoor living spaces is poised for significant growth.More

What's hot in home design
Chicago Tribune
Sanford Steinberg calls them "marriage preservation," and he's seeing them a lot lately.More

Networking for dummies: 4 habits your contacts hate
Maya Townsend writes: I attend a lot of networking events — so many that I can now spot a disingenuous, disinterested, unsuccessful networker from across the room. And I'm not alone in my avoidance of those people. Here are four common networking mistakes, and strategies for making more meaningful connections moving forward.More

7 social selling strategies for getting a prospect's attention
Social Media Today
Celina Guerrero writes: I recently read an article by Trish Betruzzi, inside sales consultant of The Bridge Group, Inc. The title of her blog is "I Hate the Double Tap in Sales." What she's referring to is the strategy of calling and leaving a voice message with a prospect, and immediately following up with an email. The general result, she feels, is not positive, particularly when the message left is not a compelling one.More

The 10 biggest myths in advertising
Business Insider
Advertising, and marketing for that matter, has likely been around almost as long as humanity itself. From the moment our species first discovered the concept of comparative advantage and began to barter, the shrewdest negotiators began to develop the psychological tactics and techniques that would become modern advertising and marketing. More