NADRA Industry Update
May. 15, 2013

The Power of One campaign continues ...
Last week we asked NADRA members to forward the industry brief to their contacts. This is a very small, but effective way to spread the word about NADRA, industry news and upcoming events. A special thank you to the WOLF Organization for passing on NADRA news to your contacts! WOLF continues to stand behind NADRA's Power of One initiative in more ways than one. Here is a brief summary of what NADRA's Power of One campaign means to WOLF and how it lays the foundation for fellow members to build upon.

WOLF provides contractors with a training manual where they now dedicate two full pages to NADRA's message urging all industry professionals to get involved with their industry association. In addition to distributing NADRA's message in their training manuals, most recently, WOLF invited NADRA'S EVP to join them in Virginia at a Certified WOLF Pro Event as a guest speaker. Michael Beaudry made himself available for the day to participate. Beaudry spoke to the contractors in attendance about the latest developments at the code hearings, Deck Safety Month® and how to take advantage of the Check Your Deck® Inspection Program.

If you are interested in the power of one campaign or would like to schedule a time for Michael Beaudry to speak at one of your events, call NADRA direct at: 215.649.4884 to learn how or send an email to It's time to make a difference, it's time for the Power of One!More

May is Deck Safety Month® — Tips to help promote deck safety awareness
NADRA created an easy-to-follow guide with tips to promote Deck Safety Awareness during the month of May. Check it out here. Order your custom Deck Safety Month® Video/ Photo Montage through NADRA. This is a customized deck safety video produced with your logo, images, contact information, tag line(s) to help promote DSM through YouTube, your website and various social media networks such as LinkedIn, Pinterest, Facebook and Twitter. Call us direct: 215.317.2018 or email NADRA at: Get started now.

Thank you to our Deck Safety Month® Sponsors:

Gold Sponsor:

Silver Sponsor:

Bronze Sponsors:


NADRA NJ chapter meeting May 21
Please join us for our NADRA N.J. chapter meeting. Our sponsor for this meeting will be Aeritis Porch Flooring. We look forward to seeing everyone on the 21st! Please RSVP here. More

Webinars with NADRA
Are you getting the most out of your NADRA membership? Here are a couple questions to ask yourself:

  1. Is your NADRA profile page set up?
  2. Are your branded images on NADRA's online photo gallery?
  3. Is the NADRA logo on your website and marketing?
  4. Does your website have a deck safety section?
  5. Do you follow NADRA on Social Media?
  6. Are you aware of NADRA's efforts in Code?
If you answered "no" to any of these questions, you need to sit in on this session. Join us next Thursday, May 23, at 6 p.m. EST. All you have to do is email and let us know you want to participate, or call Heather at: 215.317.2018 More

NADRA MN Engaged Experts event a success
May 9, 2013 was a memorable day for the MN NADRA Chapter. Representatives from every sector of the Minnesota Deck and Rail industry were on hand to support NADRA's effort to further develop its industry leading CPAC program (Consumer Protection Awareness Charter). Third-party testing experts were on hand to share their knowledge in the areas of corrosion, environmental, flexural, mechanical and live load testing. Code officials from several local jurisdictions and a representative from the ICC-ES were present to answer questions concerning codes or product evaluation. Read full recap here.More

Are you promoting deck safety? Send us your news and you will see it posted here next week!
*Attention Members!* If you are promoting DSM and want to see your news highlighted in next weeks brief — send us a note about what you are doing to spread the word during the month of May to — free marketing!
Sincerely, NADRA HeadquartersMore

i-lighting is proud to promote Deck Safety Month®!
i-lighting is proud to take part in promoting Deck Safety Month® with NADRA. There are over 1 million accidents resulting in injury per year on stairs. Adequately lighting deck stairs not only meet the current International Residential Code standards, but add safety as well. Check out our full article here. More

WOLF observes Deck Safety Month®
WOLF has decided to make NADRA's observation of Deck Safety Month® part of their focus during their May social media campaigns! Thank you WOLF for spreading the word!More

Duradek blogs about deck safety!
In addition to including Deck Safety Month® on their communication (signature lines), Duradek is actively posting blogs — here is the link to the first one: Deck Love ... Starting The Season Safe" — which they also distributed on Facebook and Twitter. More

It's all in the materials
The Southern
Outdoor spaces can be just as comfortable and inviting as indoor spaces if you choose the right materials. Here's how to select products that will weather the elements — and the pets, the people and the occasional ketchup stain that make up the joys of the outdoor experience.More

Serve up an ideal space for summer outdoor entertaining
BPT via Palataka Daily News
The arrival of milder temperatures means dining al fresco, hosting neighborhood cookouts and enjoying intimate cocktail parties under the stars. When creating a backyard oasis to entertain family and friends this summer, it's important that it be both inviting and able to withstand the wear and tear that goes hand-in-hand with warm weather fun.More

Multiply your message and make the most of your marketing efforts
By Cindy Woudenberg
Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before getting to the actual sales process.More

Collapse a reminder of dangers of aging decks
Inspectors say it was a classic combination of a party and an aging deck, when one collapsed on the back of a Pittsburgh home.More

Lumber prices headed skyward
Bloomberg via Fort Wayne Journal Gazette
North American mills are sawing lumber at the fastest pace in six years after a recovering U.S. housing market, a beetle infestation in Canada and increasing Chinese demand drove the biggest price surge in two decades.More

Is composite decking maintenance free?
The Decking Blog from
There's no such thing as stain-free, or maintenance-free man-made decking. Period. End of story. The only thing in flux is "resistance." How does a decking material resist getting mold damage? What about excessive heat? Bitter cold? Everything on this earth has to contend with the elements.More

Deceuninck North America partners with Hood Distribution/McQuesten Group to offer Clubhouse PVC Decking and Clubhouse Elite Railing
The Wall Street Journal
Deceuninck North America, a leading designer and manufacturer of high-quality systems for windows, doors and outdoor living, is pleased to announce its partnership with Hood Distribution/McQuesten Group, a distributor of quality hardwoods and specialty softwood products, to offer Clubhouse PVC Decking and Clubhouse Elite Railing to its customers.More

7 ways to create a gorgeous outdoor room via KFOX-TV
It's spring! Long days, sunshine, birds, barbecues, flowers! For the next six months or so, it's outside time. Which means, of course, that you should have an outdoor room, a place where you can do all the things you do in winter under the big, blue sky.More

Customers put marketing on mute: Here's how to be heard again
The Social Media Monthly
Our attention spans are getting shorter and shorter. On average, we give less than eight seconds of attention to something before we decide to dive in or to ditch it; and, this attention scarcity is channel-agnostic. As marketers, this high-content, low-attention combination means we are increasingly being put on mute. The ability to cut through this enormous clutter of noise is both exceedingly difficult and increasingly important.More

Multiply your message and make the most of your marketing efforts
By Cindy Woudenberg
Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before getting to the actual sales process. In order to capitalize on this environment, you need to control and push your message through a variety of platforms to drive your site traffic and conversions to make the most of your marketing efforts.More