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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver...

source: By Randall Craig
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'Ask Questions, Then Design Lighting' with Cheryl Ford, Marketing Manager, OSRAM SYLVANIA (Registration now open) Lighting design should be part of the initial facility design phase to ensure effective illumination and energy savings. But what should lighting distributors...

source: NAILD

Revenues for LED modules in lighting applications are expected to increase at a compound annual growth rate of 32.8 percent to $7.8 billion by 2019, according to Strategies Unlimited's first report on the global LED...

source: Semiconductor Today

In a mostly annual trek into parts mostly unknown to see what is going on with lighting in the real world, we were struck two things. First, there still isn't all that much of the light we want, and secondly, There is still a lot of light we don't want. While few probably...

source: LIGHTimes Online

Even two years ago at the LightFair International exhibition, doubts remained as to whether LED-based lighting could match some legacy sources in terms of color quality and aesthetics. It was clear that LEDs would become dominant due to...

source: LEDs Magazine

The evolution of high-efficacy LED technology and beam-forming optics holds the promise to expand the fields of ranging and object detection applications. Indeed, LEDs and sensors have the potential to enable rugged and accurate ranging systems with long-range capability...

source: LEDs Magazine

Marketing was once largely the preserve of creative, right-brain types, but the function needs — and is getting — a much larger mixture of data and analytics. Sometimes, though, there’s a danger of relying too heavily...

source: Harvard Business Review


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