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3 trends integral to marketing your business

What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in...

source: By Emma Fitzpatrick
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Over the recent decade, hospitality industry has grown rapidly to become one of the largest business sector and employer. Among other industries, hospitality industry uses a substantial amount of energy to provide...

source: WhaTech

Increasing amounts of research indicates utilities have significant potential to help customers reduce their power consumption — but it may require a re-thinking of how "energy efficiency" is talked about. A new study from KSV,...

source: Utility Dive

If you really want to be a lighting expert and have an advantage over your competition you need to invest in at least one spectrometer and train your outside sales people how to use it. Correlated color temperature, Kelvin, scotopic/photopic ratios and color rendering index,...

source: tED Magazine

The InteGreat LED and luminaire research and development project has begun in earnest in Europe with funding from the German Ministry for Education and Research as part of its Photonic Process Chains initiative. Osram Opto Semiconductors...

source: LEDs Magazine

The U.S. Environmental Protection Agency has released the second draft of version 2.0 of the Energy Star Lamps specification. The EPA hopes to complete the V2.0 specification this June with the goal of the specification becoming effective...

source: LEDs Magazine

Join NAILD April 26-29 at the Marriott Denver Tech Center in Denver, Colorado for three days of outstanding education and networking, all in the company of industry colleagues. Learn from lighting leaders Jack Curran, PhD, president of LED Transformations, LLC, who will...

source: NAILD


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