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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver...

source: By Randall Craig
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ElectricSmarts is pleased to partner with NAILD to provide a **content package link for your website. We have been in business since 2000 and currently work with about 450 electrical distributors to make presenting content UNDER THEIR BRAND quick and simple. The content...

source: NAILD

There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts. Developing an effective content marketing program is a complex...

source: ClickZ

Attention local business owners — it's high time to learn how you can make your company website more visible in the local search results. Even though local search has been around for some time now, many local business are sorely lacking in this area of online marketing....

source: Small Business Trends

Unless your business is marketing, it's often one of the biggest challenges in running your small business. Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you...

source: The Huffington Post

The U.S. Department of Energy put out a report in October 2013 titled Dimming LEDs with Phase-Cut Dimmers: The Specifier's Process for Maximizing Success, which addresses the compatibility issues and seeks to establish best practices for making sure the installed lighting...

source: Electrical Marketing's LiveWire

'Ask Questions, Then Design Lighting' with Cheryl Ford, Marketing Manager, OSRAM SYLVANIA (Registration now open) Lighting design should be part of the initial facility design phase to ensure effective illumination and energy savings. But what should lighting distributors...

source: NAILD

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