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The importance of momentum in marketing

What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver...

source: By Randall Craig
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In recent years, the LED makers have raised the bar on performance of their LED chips and modules. One of the biggest changes has been in lumens per dollar. In both the high-power and mid-power LED chips and modules. Cree, Osram, and Philips have been at the forefront of...

source: LIGHTimes Online

Three quarters of decision-makers at U.S. companies have invested in energy efficiency programs in the past 12 months, and more than half project their investment in energy efficiency next year will be more than last year,...

source: tED Magazine

Looking for more tips on how to retain your distributorship's top talent? Human resources outsourcing and business solutions firm Insperity offers these 10 quick tips for keeping your best employees onboard:

source: tED Magazine

Rarely does "always" or "never" constitute valid advice. An elder may have shared, "Never stick your finger in an empty light socket; you must always assume the electricity is on." Bring that uncertainty forward to the life and reliability...

source: LEDs Magazine

The U.S. Environmental Protection Agency has formally published the Energy Star Lamps V1.1 specification. Perhaps more importantly, the agency is set to enforce the transition to the Lamps V1.0 specification beginning Sept. 30, 2014...

source: LEDs Magazine

NAILD Presents the new "NAILD LS I– Lighting Basics and the Transition from Legacy Sources to LED." Register now: This webinar will be presented by NAILD LS I developer, Paul Hafner, LC, who will address...

source: NAILD


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