In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from the immense competition. Blogs were the first form of networking online where people/companies/brands would post content in order to be found. The world then moved...
B2B e-newsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian. "Newsletters filling a need — in a B2B market, you really want an informed customer, because you’re generally not talking about products that are...
With the extreme growth of smartphones, tablets and other portable devices the retail industry is undergoing a huge shift towards e-commerce. Since 2008, e-commerce has grown at a pace at least twice as fast as total retail sales.
Businesses big and small use social media. Whether you're a local hardware store Instagramming different home improvement projects or a major national retailer conducting a Twitter giveaway, the businesses that use social media effectively are building bigger brand followings...
Led by consistent reductions in electrical usage dedicated to lighting, the typical U.S. household is experiencing a regular 1.8 percent drop per year in its electrical usage and is expected to drop another 22 percent over the next 26...
OK distributors, listen up. Contractors are talking, and they are using their smart phones and tablets to do it. A brand new study published by EMA Contractors, a specialty group of Eric Mower + Associates, found that contractors use of smart phones on the jobsite...
In the electrical distribution world, everyone seems to have a different opinion about how new product introductions are — and should be — handled. For How Good (or Bad) are Manufacturers' New Product Launch Efforts?, tED magazine spoke to a number of distributors...
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