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3 trends integral to marketing your business

What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in...

source: By Emma Fitzpatrick
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China’s government has approved plans to merge the rare-earth mineral operations of six state-owned metal producers, the Ministry of Land and Resources said. The statement formalizes long-expected approval for a plan put forth in January last year to combine the rare-earth...

source: The Wall Street Journal

Utilities appear to be increasingly embracing disruptive energy as a business opportunity, rather than opposing it — albeit with some nudging from their regulators. The trend is particularly pronounced in New York, where this week...

source: Energy Efficiency Markets

The single-family middle-income market for energy-efficiency retrofits has proven difficult to crack. One well-known obstacle is access to financing. Middle-income families often earn too much to qualify for state and federal weatherization programs but lack the credit characteristics...

source: GreenBiz

Energy efficiency programs — rebates, information and market development efforts that make saving energy in our homes and businesses easy and cheap — are a key piece of the nation's clean energy strategy. A new...

source: Natural Resources Defense Council

“It was the best of times, it was the worst of times.” This saying made famous by Charles Dickens may one day describe the current state of marketing technology. We have more technology today than we’ve ever had. Scott Brinker’s now-famous Marketing...

source: Business 2 Community

“Everything is changing from a marketing standpoint,” Avanade CMO Stella Goulet said. “The fastest way to get to a mass B2B audience in the 1980s was the fax machine. Now, there are so many choices and so marketing is so complicated.” But the channel...

source: Direct Marketing News

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