What trends does your business need to keep afoot of in the marketing world? The guessing game is over in the world of marketing. Now, you can say without doubt what's having the biggest impact on brand awareness and even sales. We've got the top three biggest trends in...
By now, most small and medium-sized business owners understand that the mobile channel plays an important role in marketing success. But a recent Salesforce study shows that 2015 may be the year mobile turns the corner as marketers begin...
If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their smartphone. Most have no real budgets of any kind, don't know how to create one or where to start. Many consultants, agencies have no real...
This year's Super Bowl will the first played under energy-sipping LED lights. High-profile sports stadiums and arenas have been beating the sustainability drum for several years, largely due to the Green Sports Alliance and mainly because of energy efficiency measures,...
If this is the year that your distributorship gets its act together online and either launches a new e-commerce presence or fine-tunes an existing one, here are nine tips to follow as you strive for this goal.
President Barack Obama announced an acceleration in the "Presidential Challenge for Outdoor Lighting" program that is being administered by the U.S. Department of Energy under the Better Buildings program. Obama had earlier called for 500,000...
The 15th anniversary Strategies in Light conference and exhibition is around the corner. The exhibits this year will set a record for occupied space, and more importantly they will showcase the LEDs, enabling technologies, test equipment,...
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