Content marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom...
At the recently held 2014 NAILD Annual Conference in Fort Lauderdale, Florida, NAILD vendor companies competed in the product showcase competition.
Kevin Eagan, Northwest Lighting Systems Co. (Burnsville, MN) was recently installed as President of NAILD...
There's a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects "voiced a greater preference for the product after receiving three ad exposures" compared to...
When your business is just starting out, it can be difficult to know where to focus your resources, especially if you don't have a lot of them. One area that can suck up a lot of the budget — and often does for inexperienced business owners — is marketing. Despite...
The lighting business used to be pretty straightforward: customers bought their light bulbs and a year or so later replaced them. Light-emitting diodes — smaller, more energy efficient and with lifespans of more than 20 years — are forcing market leaders Royal...
Sales managers like to think of themselves as the ultimate facilitators when it comes to closing the sale. Working with teams of reps, these experienced professionals provide the guidance, support, and intervention necessary to achieve monthly quotas and keep customers coming...
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