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Multiply your message and make the most of your marketing efforts
Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before...
In a great number of branded and non-branded hotels the use of PAR 30 and PAR 38 fixtures in lobby and public spaces are still utilizing 65w or 75W incandescent bulbs and in most cases burn 24 hours a day. This opportunity allows for an energy reduction solution that can...
Tunable LED lighting seemingly has progressed from what was considered a far-future concept to almost mainstream technology in a single year. Some dim-to-warm products were on the market a year ago that could mimic the way incandescent and halogen lamps dim to a very warm...
LED Engin, Inc., announced what they claim to be the world's most compact "Gallery White" emitter for directional lighting. The new LEDs boast an exceptionally high color rendering index of 97. Gallery White LEDs are designed for...
We love our smartphones, laptops and tablets but while new technology is thrilling for consumers, it presents new challenges for brands. Internet users are going mobile and have their own customization options. Chances are that they won’t stumble across your site on...
It's probably not possible to teach you everything you need to know about content marketing in a single post, but here we get pretty close. Content marketing is the strategy for stomping your competition online this year, and here are the skills to make it work.
Building on his strong focus on energy efficiency in his first few days in office, U.S. Energy Secretary Ernest Moniz announced five manufacturing research and development projects to support energy efficient lighting...
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