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Announcing the 2012 NAILD Product Showcase Winners
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Congratulations to our 2012 NAILD Product Showcase Winners awarded at the 35th Annual Conference & Tradeshow held April 24 at the PGA National Resort and Spa in Palm Beach Gardens, Florida.
  • Best LED Luminaire: Rab Lighting
  • Best Luminaire (Non-LED): Howard Industries, Inc.
  • Best Ballast or Control: Lutron Electronics Co., Inc.
  • Best Light Source (non LED Lamp): EiKO, Ltd
  • Best LED Light Source (Lamp): Philips Lighting Co.
  • Best Overall Product: Classic Lamp Posts LLC
Check out conference photos and more on the NAILD Facebook page!


Why is continuing education important for today's electrical distributors?
tED Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's easy to get caught up in the day-to-day duties of running an electrical distributorship. There are sales to close, new products to review, catalogs to produce and bills to pay. The time leftover for continuing education is slim to none in most cases. The problem is that without ongoing education owners, managers, salespeople and employees can quickly fall behind the curve. With technology advancing at the speed of light and new skill sets continually being introduced to the workforce, it pays to keep your team well informed and educated. More



Why ban Edison's bright idea?
Lighting    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Saving energy is all well and good and an admirable and necessary goal, writes Dominic Meyrick. But do we have to dispense with the beloved, bog-standard, simply brilliant incandescent lamp into the bargain? How do you wipe out our memories, our collective consciousness, of that brilliance? When children of the future go online to Clipart and type in the word "idea," will they ask, "Daddy, what’s that?" when a picture of an incandescent lamp appears? Or will it be replaced by the CFL/LED equivalent? Is this amazing technology — so simple by today's standards — to be consigned to history? More

Workplace safety: You can't predict the future, but you can prepare for it
tED Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Developing safety protocol is kind of like predicting the future: with all the variables that can contribute to a potential accident, or "incident" depending on your preference, where does one begin? And, once an accident does occur, how should organizations go about preventing the same thing from happening again while tending to the needs of any injured employees? More

Lamp Recycling Has Never Been Easier!

With RecyclePak®, lamp recycling is easy....and so is recycling ballast, batteries, mercury, and electronics. One price includes everything you need to recycle including shipping to and from your facility, packaging, recycling and written compliance documentation. How easy is that?
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Your unprofitable customers are killing you
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How many of your clients are unprofitable? My guess is you have no idea. If your business overall is profitable, you're not worrying too much about the unprofitable ones. And you should. We have a client that is a family business with 1,100 total customers. This client was shocked to find out that 350 of their customers were unprofitable. And so were we. Unprofitable customers resulted in a two million dollar loss to their bottom line. Quite simply, unprofitable customers consume more resources than they pay for. They divert attention from a company's profitable customers, and they create tension between the sales team, who is looking to generate revenue, and management, who is keeping an eye on profitability. More

LED wafer bonding is enabling when used properly
LEDs Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In discussions with LED manufacturers in different regions of the world, it has been found that engineers are confronting similar challenges concerning wafer bonding, particularly in the processing of vertical LED chips. VLEDs offer certain key advantages over their lateral LED counterparts, though the lateral approach is a simpler process. Thomas Uhrmann will present the differences both in terms of processing and the optimization of light output between vertical and lateral LEDs. More

The Brighter Side of Light

Viribright a mainstay in the lighting industry is powering its way towards revolutionizing the lamp industry. With affordable direct replacement lamps, Viribright has found the right balance of price and performance in both the commercial and residential markets. Our mercury-free lamps are taking green living to new levels.
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Lamp legislation and what it means to you
tED Green Room    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Screw-in CFLs and LEDs are a great energy-saving alternative to incandescent or halogen bulbs, and they are quickly becoming the light source of choice for many; however, the growing selection of bulbs can cause confusion for consumers and presents challenges when replacing incandescent lamps with these new sources. More

Mistakes to avoid when building a brand
Fox Small Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There is no special formula to build a brand, but that doesn't mean there aren't certain things that businesses can do to help the process. According to Washington, D.C.-based advertising agency Pappas Group, building a distinctive brand can be as simple as avoiding the common mistakes that many other businesses commit. The top 10 mistakes small businesses should avoid when building a brand comes from Pappas Group's experience working on advertising campaigns with companies such as Rosetta Stone, DoubleTree Hotels, Volkswagen and Honest Tea. More

Can you do 4,000 Things at Once?

Intermatic’s ET90000 365-Day Astronomic Energy Control is the ultimate multi-tasker. It features robust memory that accommodates up to 4,000 events, plus holiday and exception programming.
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What job are you helping your customers do?
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them. From social contests to reduced prices and giveaways, the emphasis is nearly always on the product or service provided. However, this does not take into account the way that customers actually search for and find products. More


 
NAILD Light Read
Colby Horton, Vice President of Publishing, 469.420.2601
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Caitlin McNeely, Content Editor, 469.420.2692   
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