Design Studio16 May 2012 12:22:24 CDTNAILD Light Readhttp://multibriefs.com/briefs/NAILD/NAILD.xmlenFor the past several years NAILD has exhibited at Lightfair. This year, as in the past, attendees stopped by the NAILD booth eager to know more about NAILD and membership. They wanted to hear about the Lighting Specialist Program — LS I and LS II and how they could register. We shared with the attendees our new programs… BDGs, Road Shows, "A Light Read," as well as our TLD, annual conference, and how NAILD can be of benefit to lighting professionals. Potential member companies listened intently and left the booth with, "Yes, Send me more information." In the coming weeks, we will contact each lead.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb2b890cdb781The 13th International Symposium on the Science and Technology of Lighting — an elite forum of scientists and engineers sharing the most recent research and development in the science and technology of light sources, lighting systems, and their key application fields — will take place June 24-29 at Rensselaer Polytechnic Institute. The event is hosted by the Rensselaer Lighting Research Center, the world's leading university-based research and education organization devoted to lighting.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb2b7c1745bd2May is Electrical Safety Month, and while it is a time to raise awareness about potential hazards, it's also a time of year that presents distributors and contractors with several opportunities — demonstrating expertise to customers, upselling, and keeping their own workplaces safe. Brett Brenner, president of Electrical Safety Foundation International, spoke with tedmag.com about how electrical industry professionals can boost the bottom line during this important time of year.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb26f73bef833The Empire State Building, known for its ever-changing iconic lights that mark New York City's skyline, is transitioning to LEDs as the next step in its $550 million energy efficiency retrofit. Philips is supplying the LEDs and is working with building management on a state-of-the-art lighting system that allows the building's facade and mast to change lighting scenes in real-time and highlight the building's architectural details.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb2707a70e9b4These unusual new lamps and fixtures for residential and commercial applications take advantage of advanced LED-lighting technologies, innovative thermal-management systems, and the latest materials, including a suspension lamp based on a NASA study for astronaut containment suits.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb270349a5445Integrated marketing can mean different things to different people and in different markets. But in general, it's about managing marketing through multiple channels to create a single message. If you'd like to improve the integration of your own marketing campaign, here are some ideas to consider. 16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb270c17ce986LightFair International, billed as the world's largest annual architectural and commercial lighting trade show and conference, opened at the Las Vegas Convention Center. The trade show features more than 500 exhibitors, and its opening was preceded by the LFI Innovation Awards, with 228 entries representing the latest lighting-related products and designs introduced during the last 12 months.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb26fe3e5fe17Upselling — it's a necessary concept for a distributor's sales team, but it's not always the easiest to accomplish. Reviewers of the National Association of Electrical Distributors' Electrical Products Education Course were asked to give their best advice for making the upsell.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb270135d08c8The use of mobile devices and cloud-based services that let small business owners conduct business anytime, anywhere, held the promise of increased productivity and more time to focus on growing or conducting business. These new technologies have failed to deliver, a new survey shows. But it may not be technology's fault.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb271039bf249Fifty-three commercial LED indoor lighting products have been recognized for excellence by the fourth annual Next Generation Luminaires Solid-State Lighting design competition. The competition began evaluating indoor and outdoor products separately in 2012, and the outdoor results will be announced later this year. The 114 indoor products that were judged represented 43 different manufacturers. Of those products, 53 were chosen as "recognized" winners, meaning that they were considered worthy of specification.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb27055c0bc210Digital recruiting has certainly come a long way in such a short time. Since the dawn of the computerized job process, quick and simple strides have been made in recruiting that have ultimately produced a major impact on how employers find young talent with the right skills. Of course, it's no secret that one of the biggest advances made in recruiting in the last 20 years has been the advent of social media. These networking platforms — LinkedIn being the most noteworthy — have altered the foundation of recruiting to allow for more efficiency, higher speed and better results.16 May 2012 12:22:24 CDThttp://multibriefs.com/ViewLink.php?i=4fb270eb810e111