NAILD Light Read

Understand RGB LED mixing ratios to realize optimal color in signs and displays

22 May 2013 14:41:58 CDT

Accurate color rendering is an essential, and often misunderstood, issue in the design of LED-based electronic signs, billboards, and displays. Solid-state signage offers energy efficiency, long life, and the ability to accurately render vibrant colors across a wide range of brightness levels. These capabilities can be used to create eye-catching signs, displays, and even media walls, capable of delivering a dynamic mix of text, pictures, animation and video content. In order to deliver the vivid, accurate color rendering that these applications require, however, the sign’s electronics must be able to exert precise control over the color and intensity gradations of each pixel in its array.

A Light Lunch with NAILD — June 11 at 2:30 p.m. EST

22 May 2013 14:41:58 CDT

LED Dimmers
Join a lighting expert from NAILD Member Leviton Manufacturing to discuss the technology behind LED Dimmers.

Energy Squad app makes LED lighting easy for electrical contractors

22 May 2013 14:41:58 CDT

Energy Squad, the consumer electronics industry's first full-service green tech distributor, introduces the Energy Squad ecoInsight Lighting Proposal Tool, a mobile resource that allows electrical contractors to easily specify, source and create proposals for LED lighting projects. This unique software program cuts the time it takes electrical contractors to create energy efficiency proposals in half.

Content marketing costs 62 percent less than traditional marketing

22 May 2013 14:41:58 CDT

Demand Metric has put together a fact-filled infographic with information from multiple sources on how content marketing has shaped up over the course of its short life. Currently 90 percent of organizations market with content and spend 25 percent or their marketing budget to do so. Seventy eight percent of CMOs see content marketing as the wave of the future. While 91 percent of B2B companies and 86 percent of B2C marketers engage in content marketing, 62 percent outsource their content marketing to others. Per dollar spent, content marketing generates about 3 times as many leads as traditional marketing and it costs 62 percent less.

Philips urges US businesses and governments to embrace energy efficiency

22 May 2013 14:41:58 CDT

At the 6th Annual EE Global Forum, the premier international energy efficiency conference hosted by the Alliance to Save Energy, Royal Philips issued a strong call for businesses and government to step up actions to implement energy efficiency measures. First, with the rapid rise in urban populations, predicted to reach almost 70 percent of global populations by 2050, residential users of energy, who account for approximately 40 percent of the world's energy use, have the ability to greatly increase energy efficiency.

China looks to ramp up energy-saving retrofits

22 May 2013 14:41:58 CDT

China's building sector accounts for more than 25 percent of China's energy use, and Chinese buildings are on track to become responsible for one-fifth of the world's coal consumption by 2020 — stretching the limits of what China can supply. Improving the efficiency of its buildings, new and old, is a key part of China's strategy to reduce energy demand.

Multiply your message and make the most of your marketing efforts

22 May 2013 14:41:58 CDT

Customers now have the ability to interact with information about your business in the digital world. They oftentimes encounter your brand and message through social media and make prospective buying decisions and other engagements before getting to the actual sales process. In order to capitalize on this environment, you need to control and push your message through a variety of platforms to drive your site traffic and conversions to make the most of your marketing efforts.

DOE bares accomplishments of Philippine Energy Efficiency Project

22 May 2013 14:41:58 CDT

The Department of Energy bared the accomplishments under the Philippine Energy Efficiency Project which is now on the homestretch of implementation. In a press conference, DOE Undersecretary Loreta Ayson explained that the PEEP is a DOE-initiated project aimed at reducing the demand for electricity and greenhouse gas emissions that lead to climate change.

The next Apple will be found In LED lighting

22 May 2013 14:41:58 CDT

Who doesn't wish they had invested in Apple when it was $16 a share? Quite often, timing the market is more intuition than science. Those who know analog to digital inflection points are watching LEDs. Get it right, and enormous wealth can be created. Time it wrong and you're left in the dust, like Polaroid.

Surprise is still the most powerful marketing tool

22 May 2013 14:41:58 CDT

"Big data" is the latest buzzword in our industry. Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Pull lever X, out will pop Y as a result. All this is good — mostly. These tools can certainly make our profession more efficient. But they also can make brands less exciting and surprising. With all of this information at our disposal, we risk robbing brands of opportunities for serendipity — the delightful surprises that happen when we least expect them, attracting the attention of consumers.