NAMIC Diversity Digest
Apr. 3, 2014

Latinos becoming a stronger force in Hollywood — but leading roles still scarce
FOX News
The past year was a strong one for Latinos in Hollywood. The Mexican-American comedy, “Instructions Not Included,” killed it in the box office – it was the highest-grossing, Spanish-language film in the U.S. ever. More than 20 television shows in the major networks had at least one Latino actor in their casts and Alfonso Cuarón became the first Mexican to win the best director award at the Academy Awards. Some could call it a standout year for Hispanics. But for many, it’s not enough. More

Why aren't Asian Americans getting their 'one shining moment'?
While NPR was looking at some NCAA stats on student athletes fora story, they came across a couple of numbers that made their eyes bulge: of the 5,380 men's basketball players in Division I basketball last season, only 15 were Asian American. Fifteen. That's 0.2 percent of all men's players. To put that in perspective, consider that about 6 percent of the country's population is Asian American. More

Journalism startups aren't a revolution if they're filled with all these white men
The Guardian
When the predictive superstar Nate Silver announced last summer that he would defect from the New York Times, it began a wave of new, new money-backed “personal brand” journalism startups that launch in earnest with FiveThirtyEight on ESPN soon. This was supposed to be a good thing. “A very luxurious situation” indeed.More

TV network executives join forces to improve diversity in media
Soap Opera Network
It’s not often that you’ll see the big four networks – ABC, CBS, NBC and FOX – working together, but recently, representatives from each network put the competition aside for a good cause. As part of the third annual National Hispanic Media Coalition MediaCon event, over 300 media entertainment executives and insiders met with Latino industry professionals and Latinos looking to break into the industry to discuss improving diversity efforts in media and entertainment.More

Walking Dead: No more Asian American male stereotypes
Liberty Voice
Walking Dead‘s Glenn Rhee, played by Korean American actor Steven Yeun, is not the stereotypical Asian American male in most Western mainstream media. He is just a former pizza delivery guy from Michigan who is pretty good at stabbing and stomping zombie brains. His love and devotion to his wife, Maggie, and his bonding with group in the prison are no different from most men of other cultures. Glenn does not use any mathematical genius to calculate the time it takes for the group to travel from one place to another, nor does he use any special kung fu kicks or ancient Chinese secrets to overcome ravenous zombies or sociopathic tyrants and bandits. More

Study: Movies show black police officers good for entertainment only
The presence of African-American police officers has been shown to increase the perceived legitimacy of police departments; however, their depiction in film may play a role in delegitimizing African-American officers in real life, both in the eyes of the general public and the African-American community. In their recently released study, Sam Houston State University associate professor of criminal justice Howard Henderson and Indiana State University assistant professor of criminology and criminal justice Franklin T. Wilson found that African-American city police officers rarely have been depicted as leading characters in theatrically released films over the first 40 years of the cop film genre, and when they are, African-Americans are overwhelmingly portrayed as comedic entertainment, while white officers are not.More

Movie industry report may under rate impact of African-American ticket buyers
Target Market News
At the recent CinemaCon gathering in Las Vegas, movie theater owners and industry professionals were presented with new data that highlighted the growing importance of African American audiences. It was good news, but not entirely unexpected. The Motion Pictures Association of America has been tracking data on black movie ticket buyers for a few years, and 2013 was exceptional in the number of offerings that featured popular black screen stars or tackled black subjects. More

The changing Hispanic media landscape
Campaigns & Elections
We are still a few months away from this year’s midterm elections, but one of the biggest stories coming out of this cycle is certain to be the power of the Latino voter. Lessons can be gleaned from both Chris Christie’s big win in New Jersey as well as Ken Cuccinelli’s narrow loss in Virginia last year. Both of those races demonstrate the importance of reaching out to Latino voters in order to win. The first step is gaining an understanding of how to find them across a media landscape that continues to fragment. More

Surge in rate of hispanic entrepreneurship
Hispanic Ad
The Partnership for a New American Economy and the Latino Donor Collaborative released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of the U.S. population overall. More

Apple pledges to make emoji more ethnically diverse
When you scroll through Apple’s emoji, there are 12 different flags, 13 different hearts, 58 different smileys and 63 different animals. There are even two homosexual couples. When it comes to ethnic diversification, however, the choices are limited, so the tech giant has pledged to issue a new set of more diverse emoji. More

Japanese companies lead Hispanic consideration
Japanese automotive brands are doing the best job of reaching out to Hispanic consumers, finds a new report from Spanish-language media company Univision, with research executed in partnership with GfK. Jack Randall, Univision SVP of business development, tells Marketing Daily that Ford and Toyota spend the most in Spanish language ads, followed by Chevy, Honda, Nissan. "They are actively communicating with Hispanic consumers with consistency, and culturally relevant in-language messaging," he says. More