Jan. 22, 2014

Why is NAA mediaXchange such a popular event for industry leaders?

“NAA mediaXchange is the largest annual gathering of industry executives in North America.” That is how we promote our annual event and it’s a bold statement. We say it with reason, of course, as thousands of executives annually flock to NAA mediaXchange. In 2009, we transformed our prior Marketing and Nexpo conferences into one event and the results have been outstanding.More

NAA announces winning startup companies for the Accelerator Pitch program

NAA has announced the eight startup companies that will present at mediaXchange 2014, chosen from 20 finalists. The program is an opportunity for startup companies aimed at fulfilling newspaper companies’ print, digital, mobile, audience or advertising needs to pitch industry executives who will be in attendance. “We were blown away by the overwhelming response to our Accelerator Pitch program,” said Caroline Little, NAA president and CEO. “These companies will showcase exciting, new ideas as we continue to transform the entire newspaper industry”More

It's here! The 2014 Planbook Calendar is now available for NAA members:

Having now sold a million copies, the NAA Advertising Planbook is a time-proven tool. The 2014 Planbook has been updated with the newest data and updates on the topics that are most relevant to the industry today. And this year's publication features the calendar section, back by popular demand! The 2014 Advertising Planbook is being released in four sections, with the calendar section now available.More

Deadline extended to Jan. 31 for Breakout Sessions at mediaXchange

The breakout sessions at NAA mediaXchange 2014 allow companies that provide products or services in the newspaper industry to present new and innovative information. These sessions give sponsors the unique opportunity for a 45-minute presentation to key media, newspapers and advertising executives. Presentations must fit into one of the following categories: audience/circulation, digital, advertising/revenue or print.More

The Oregonian announces move to compact format later this year
The Oregonian
The Oregonian will transition from a broadsheet size to a compact format this year, the Oregonian Media Group announced. “The new format will allow for a stronger visual presentation of editorial content and advertising,” said N. Christian Anderson III, president of Oregonian Media Group and publisher of The Oregonian. “With color on every page and a streamlined design, the compact will be a richer experience for our readers.” More

AOL finally gets rid of rough patch
Wall St. Cheat Sheet
AOL has sold CEO Tim Armstrong’s pet local news project, Patch, to Hale Global. While AOL is referring to the sale as a partnership, the company will be operated and majority-owned by Hale. Hale Global has experience in online media and turning around under-performing companies, so AOL is hoping that handing over the reins to Hale will give Patch the best opportunity to turn itself around. Some of AOL and Hale’s plans for revitalizing Patch include creating a better mobile platform that incorporates social media, making community participation easier, and tailoring advertising on the local, regional, and national levels.More

Capital NY is rolling out a nearly $6,000 annual paywall
Four months ago, Allbritton Communications bought the three-year-old media and politics site Capital New York with the aim of transforming media in the Empire State the way the company’s Politico, with its breakneck, must-read reporting on the Beltway, did for Washington, D.C. Soon, it will find out whether the plan worked. Capital next month will start asking readers, following a free trial, to pay for its morning newsletters, customizable alerts and breaking news blasts.More

The newsonomics of Forbes' real performance and price potential
Nieman Journalism Lab
The bidding for Forbes is now moving into round two, with a sale expected within a month. A surprising set of largely non-U.S. buyers is flipping through the pages of a memorandum prepared by Deutsche Bank, which Forbes has tasked with shopping the property. A careful reading of that 62-page confidential document reveals a lot about the company’s much-heralded forays into new businesses. It also provides hard numbers that could only be guessed at in the press when Forbes’ owners (the Forbes family with a 55 percent stake and Elevation Partners with the remainder) put the company on the market in November.More

The rise of the publisher trading desk
Major publishers have accepted that programmatic advertising is here to stay, and most now sell significant portions of their ad space that way. Now a handful are taking their ad tech experiments a step further, using it to buy inventory from third-party sites and exchanges, repackage it and sell to their advertiser clients at a premium. Condé Nast, the Washington Post and the Guardian have all launched publisher trading desks in the past year.More

Uh-oh: Adblock is now officially on every major Web browser
Venture Beat
Adblock Plus, the ad-blocking menace to publishers everywhere, just won’t stop growing. The team recently announced that it’s bringing its popular browser extension to Safari, the last of the major Web browsers. And for advertisers and publishers, that’s a very scary thing. Adblock Plus has been downloaded 200 million times so far, and that number’s only going to climb higher.More

Native advertising: Proceed with caution
News & Tech
Marc Wilson is a reformed “purist.” When he graduated journalism school, he believed the news and advertising departments should be entirely separate. Reporters shouldn’t even talk to ad reps, etc. But after he bought his own weekly newspaper, his attitude began to change. Bills need to be paid, payrolls met. Still, Wilson believes in a clear distinction between news and advertising. He worries that the blurring of those lines will hurt the integrity — and ultimately the profits — of news outlets. So Wilson watched with interest the recent one-day workshop hosted by the Federal Trade Commission on so-called “native advertising,” a.k.a., sponsored/paid content.More

Facebook Paper set for launch (and why it may kill Flipboard)
Tech Times
Facebook is looking to compete directly with Flipboard and other news reader apps with its own offering that goes by the name 'Paper.' Facebook is always looking to offer the best thing to its users, and it seems as if the social network believes it can make a difference in the new aggregate field with a new app called Paper, which it will reportedly launch at the end of January if everything goes well with the development.More

Google breaks into Madison Avenue's 'Big 5'
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing of the ad industry's new “Big 5” is Google, a supplier of search, display, video, mobile and social impressions whose biggest customer is the long tail. Google now takes more than five cents of every ad dollar spent by major ad agencies, according to an analysis of the first full-year data released on the U.S. marketplace by Standard Media Index.More

BBC launches 'Instafax' news service on Instagram
Digital Trends
BBC News has revamped its Instagram presence with the launch of a new service delivering single news items via the app’s 15-second video option. Called ‘Instafax‘ — a nod to the BBC’s Ceefax service, the world’s first teletext information service which ran until 2012 — the new offering is part of a month-long trial that’ll see three concise news pieces uploaded each day. With only a quarter of a minute to play with, ‘concise’ is certainly the key word here.More

Why is NAA mediaXchange such a popular event for industry leaders?
“NAA mediaXchange is the largest annual gathering of industry executives in North America.” That is how we promote our annual event and it’s a bold statement. We say it with reason, of course, as thousands of executives annually flock to NAA mediaXchange. In 2009, we transformed our prior Marketing and Nexpo conferences into one event and the results have been outstanding.More

The Boston Globe nicks a page from the Orange County Register playbook and pushes subscribing as a civic good
Nieman Journalism Lab
The Orange County Register showered its 124,000 seven-day print subscribers with golden envelopes in November. In each envelope: a check for $100, made out to the Register. Subscribers were asked to pick their favorite local nonprofit or charity, endorse the check, and send it back to the paper.More

What does mobile mean for the newspaper industry?
Is mobile the future of journalism? It is certainly one of the industry’s biggest buzzwords. Pew reports that 56 percent of U.S. adults own smartphones, and 34 percent own tablets. As mobile sales continue to skyrocket and new research on use and behaviors is revealed, it becomes crystal clear that there is great promise in leveraging mobile platforms for the newspaper industry.More

The New York Times' R&D Lab is building a quantified-self, semantic-analysis tool to track Web browsing
Nieman Journalism Lab
Let’s say you work in a modern digital newsroom. Your colleagues are looking at interesting stuff online all day long — reading stimulating news stories, searching down rabbit holes you’ve never thought of. There are probably connections between what the reporter five desks down from you is looking for and what you already know — or vice versa. Wouldn’t it be useful if you could somehow gather up that all that knowledge-questing and turn it into a kind of intraoffice intel?More

New York Times redesign gets mixed reaction
Media Post
It’s no secret that website redesigns are often badly received by their audiences — at least at first — as users struggle to navigate unfamiliar layouts and mourn the loss of favorite features that didn’t make the cut. The redesign of The New York Times’ Web site is no exception, generating a substantial volume of complaints and criticism along with kudos from users, media pundits and design buffs.More

Back to the wheelhouse: Advertising sales in the digital age
Editor & Publisher
It’s easy to wax nostalgic about newspapers’ heydays, when the selling of ads was as simple as it was to valuate the content, the service, the roles newspapers played in the community. Sales professionals back then need only dangle these carrots to compel an advertiser. It was, indeed, a simpler time. Things became more dicey as marketing morphed into something far more sophisticated, with buzzwords such as “demographics” and “targeted marketing” representing new lingo, and ad decisions were now inspired by measurements and metrics rather than by the relationships between publisher and advertiser. More