PRESSTIME Update
Feb. 9, 2011

AP will test digital ad 'inserts' for smart phones
The Associated Press via The Washington Post
The Associated Press is developing mobile versions of the advertising and coupon inserts that come with weekend newspapers.More

Consumers using credit cards again
The Associated Press via USA Today
Americans are putting more money on their credit cards after two years of cutting back, helping fuel the third straight monthly increase in consumer borrowing.More

Ad spending confidence reaches highest levels
MediaPost
The optimism of ad executives, as measured by their plans to increase spending over the next 12 months, is now greater than it was at its pre-recession peak in the spring of 2007.More

Sale of company a possibility for Big Lots
Bloomberg Businessweek
Big Lots Inc., the Columbus, Ohio-based discount retailer, is exploring a possible sale of the company after receiving interest from buyout firms, said two people with knowledge of the situation.More

Newspaper stocks jump after AOL deal shows content still matters
The Associated Press via ABC News
Newspaper stocks jumped after AOL agreed to buy online news site Huffington Post for $315 million, the latest in a string of deals that show investors are interested in companies that cover the news and websites that carry news.More

Google steps up mobile ad efforts
Reuters
Google Inc. is reaching out to some of its top advertising customers to promote its mobile marketing services, as the Internet giant moves to expand its advertising business from computer screens to smart phones.More

Personalized content may be in the works for Yahoo
The New York Times
Confronted by declining revenue and a steady stream of prominent departures, Yahoo plans to announce that it is developing a publishing platform for applications that would let users get personalized content on their phones and other mobile devices.More

Hulu watched twice as much as major networks
TechCrunch
When it comes to premium video on the Web, Hulu still rules.More