Feb. 10, 2010

Song of the open newspaper
The Huffington Post
As part of NAA's public relations effort to promote the vitality and value of newspapers, we have invited industry thought leaders to write op-ed pieces on behalf of newspapers, including Centro CEO Shawn Riegsecker, Martin Agency President Mike Hughes and Scarborough President Bob Cohen. This piece is from IAB President and CEO Randall Rothenberg.More

Wal-Mart tightens delivery deadlines
The Journal of Commerce Magazine
Like most shippers, Wal-Mart Stores is looking for a delivery guarantee from its suppliers. Unlike most others, the world's largest retailer now is demanding one. While many retailers were scrambling for any space they could find out of Asia, Wal-Mart implemented its strongest delivery requirements yet on suppliers in the United States, imposing new deadlines for getting goods to distribution centers as well as tough penalties on those that miss the mark.More

Coupon use hits record highs
After nearly two decades in decline, the coupon is back. Thanks to the recession, in 2009 consumers used coupons at a faster clip than they did the year before — the first increase in coupon redemption in 17 years, says a new study by Inmar Inc., a company that processes coupon transactions. Businesses issued 367 billion coupons last year and buyers redeemed 3.3 billion, a 27 percent increase from 2008's 2.6 billion — and the highest usage since Inmar began tracking trends in 1988.More

Pay-for-inquiry ad model gains modest traction at newspapers
Advertising Age
Newspapers' resistance to pay-per-inquiry advertising may be beginning to crack a little for an industry beset by recession, digital competition and other changes. East Bay Newspapers in Rhode Island began running ads for a local Marvin Windows distributor that won't earn the publisher a dime unless potential customers pick up the phone.More

The fight over who sets prices at the online mall
The New York Times
Where's the price? On some pages of e-commerce sites selling products like televisions, digital cameras and jewelry, a critical piece of information is conspicuously missing: the price tag.More

Stores reach into bag of tactics as luxury-goods sales improve
The Wall Street Journal
Optimism is creeping back into style, following three seasons of budget slashing, according to luxury-retail executives who will attend New York Fashion Week. More than 50 designers will showcase their collections in the tents at Bryant Park this week, with dozens more holding shows elsewhere in Manhattan as part of the twice-a-year fashion extravaganza staged for retail buyers and the press. More

Industrywide iPad plan under way?
Is the newspaper industry working to develop a platform that would give Apple Inc. an easy way to distribute content from multiple newspaper sources across its devices? Mark Contreras, senior vice president for newspapers at E.W. Scripps Co. and incoming Newspaper Association of America chairman, alluded to such a development in an interview he gave to "The industry is working on a project that would enable Apple to offer content from multiple newspaper sources. It will probably launch sometime this year," he said in response to a question about the potential impact of Apple's iPad.More

Newspapers chart digital course amid uncertain times
The Lawrence Journal-World
Across the country, newspaper companies have found themselves under intense economic pressures, brought on both by the extended recession and the emergence of new communications technologies. As editors from across Kansas gather in Lawrence to celebrate journalistic excellence during William Allen White Day, the search for opportunity, success — even survival — continues for an industry that retains its printed past as it proceeds into a digital future.More

ScanLife will enhance the newspaper experience
The Oklahoman
That box holds infinite possibilities. It looks as if it could be a piece of abstract modern art, but the 2-D bar code will make The Oklahoman and other publications from The Oklahoma Publishing Co. truly moving experiences, with an emphasis on "moving."More

iPad changes equation of newspaper-subsidized e-readers
The Poynter Institute
Stack up the price of Apple's iPad against what it costs to put a newspaper in your driveway for a couple of years and you'll find an e-reader business model that just might work.More

Video ads deter online newspaper readers
MediaPost Communications
Newspaper Web sites have attracted a substantial online audience, but face some major obstacles to monetizing their readership with advertising, according to several new studies. However, online publishers and advertisers outside the newspaper business must also confront the same issues.More

More European newspapers put up paywalls
The Guardian
More European newspapers are joining the paid content club: Axel Springer has put up online paywalls for two of its German newspapers, the Berliner Morgenpost and the Hamburger Abendblatt. This follows reports of French paper Le Figaro readying a paywall this month, and ahead of a planned paywall from Times Online, expected this spring.More

Facebook helps the news industry, but it's no white knight
Facebook is assuming its rightful place in the Internet ecosystem as a significant distribution channel for media properties. Hitwise reported that the social network now drives the fourth largest amount of traffic to media properties behind Google, Yahoo and MSN.More

U.S. magazine circulation falls 9 percent at newsstands
Pittsburgh Post-Gazette
U.S. consumers showed less willingness to spend money for magazines at newsstands and other retail outlets as single-copy sales fell more than 9 percent in the second half of 2009. One positive sign: the drop in newsstand sales was not as severe as in the first half of 2009, when publishers saw a year-over-year decline of 12 percent, according to figures released by the Audit Bureau of Circulations.More

Company looks to radio for new clients, boosts revenue
Media Post
In a year when many marketing firms struggled, Constant Contact saw a nearly 50 percent revenue increase and increased its staff. And the company — which advertises heavily on radio — said the results surprised it.More