Feb. 11, 2015

How The Washington Post's Date Lab Keeps Its Spark

Now that Cupid is within striking distance, it's a good time to look at why one newspaper's dating feature has enduring appeal. Since 2006, The Washington Post's Date Lab has attracted not only daters but also readers who are interested in romance. The popular feature has led to more than 400 dates and four marriages. Click for four ways Date Lab has kept readers interested.More

Five Answers with Laudd, Inc. CEO Atul Tulshibagwale

"Embrace interactive presentation technologies to a greater extent to create immersive and engaging news experiences. In this age of cord-cutting, newspapers have the opportunity seize the prime slot of news mindshare through such experiential transformation." More

NAA mediaXchange 2015 to Feature Breakout Sessions Dedicated to Increasing Revenue

The revenue sessions are all scheduled to take place on Tuesday, March 17, in Nashville. The sessions feature speakers from Gannett, Morris Communications, The Star-Tribune, Dallas Morning News, Mediacom, Sports Authority and more. "These breakout sessions have been designed to spark discussion and share best practices about increasing revenue from the industry's innovators," said Caroline Little, NAA president and CEO.More

NAA Roundup: McClatchy Announces 12 President's Awards; Lee Appoints VPs

The McClatchy Company announced 12 President's Awards for journalism excellence in 2014 for work that brought change and reform to local and state governments, universities, the courts and law enforcement. The company also announced its first McClatchy Public Service Award for multi-platform impact, which went to the Miami Herald for its "Innocents Lost" project.More

San Antonio Express-News Generates Mobile Revenue With Help from Saambaa

Hearst's San Antonio Express-News found a way to successfully engage millennials and generate mobile revenue in less than a year thanks to saambaa, a mobile entertainment platform. Since launching the Play SA app in May 2014, saambaa has repackaged the Express-News's local content, including events, dining and entertainment.More

Attention College Students: Cover NAA mediaXchange 2015 in Nashville

During the show, our student news team will write recaps of sessions, take pictures and videos, and assist with social media to help provide total coverage to the more than 1,000 expected attendees. The 2014 Student News Team, which included students from the University of Colorado and Colorado State University, led the coverage in Denver.More

Huffington Post Bets People Will Read Good News — and Share It, too
Greek-born author Arianna Huffington created a digital powerhouse in May 2005 on the back of two major elements: famous bloggers, and the relentless aggregation of stories from elsewhere on politics, pop culture and almost everything else. Huffington Post's original reporting really came later — and so did a Pulitzer Prize. But the clickbait endures. More

What's Next for Alt-Weeklies?
Big changes may be in store for your local alternative weekly. Voice Media Group announced it was exploring "new strategies for its publishing assets," including their sale or acquisition. The circulation numbers for alt-weeklies aren't looking good. Alt-weeklies face many of the same problems that print publications do — mainly that ad revenues are shifting to digital platforms. More

Disguising Ads as Stories
Columbia Journalism Review
Last month, when Conde Nast announced the launch of 23 Stories, its branded content studio that gives marketers "unparalleled access" to its "editorial assets," the company made its narrative expertise a central part of the sales pitch. "As clients seek to elevate their storytelling and define themselves as publishers, we believe Condé Nast is uniquely qualified to partner with them to deliver compelling content, targeted to the right audiences at scale," CMO Edward Menicheschi said.More

3-D, Cleverly Designed Print Advertisements Engage Readers
From Rolex scattering sheets of paper across The Telegraph's home page to a monster battering MailOnline for the launch of the final Hobbit film, online news brand advertisements seem to be growing in strength when it comes to creating original, interactive creative. Just last month, the Guardian introduced "bigger, bespoke, cross-platform ad formats" with the launch of its new website. More

Old-School Sales Techniques Matter More Than Ever
Despite the advances in programmatic buying and cries of the post-salesperson age, old school sales is still driving the energy and soul of the media industry. It's true programmatic buying can provide ease, efficiency and measured, marginal results. However, all truly great digital marketing requires an element of risk: big, outlandish custom executions that capture users' attention and drive meaningful change. More

Why Ad Buyers are Upbeat on The New York Times' Digital Transformation
A lot has changed since media watchers were writing The New York Times' obituary. The venerable newspaper has brought in new ad leadership. It's making moves to think Web-first after its internal Innovation Report criticized the newsroom as too print-centric. The Times is projecting 1 million digital subscribers this year, and it has won praise for its native ad product. More

5 Things Brands Should Know About the Google-Twitter Partnership
News that Google and Twitter agreed to show tweets in search results already has agency experts thinking about how they should alter their search and social strategies, and what implications it has for the platforms themselves. Here are five things brands should know about the partnership. Google and Twitter declined requests for comment. More

Coming to Your Facebook Feed: More Political Videos
The New York Times
Political campaign advertising in the form of Facebook and YouTube videos began to take hold in the 2014 congressional races. But candidates are still struggling to use them effectively. For much of the campaign, the political ads encountered online were 15- and 30-second clips that appeared before the videos that users actually wanted to watch on YouTube and other sites. More

Three Years of Increased #transparency ... and Counting
Since we launched our first transparency report back in 2012, many other companies have followed suit (more than 30, according to a recently published list by Access). These reports shine a light on government requests for customers' information. Providing this insight is simply the right thing to do, especially in an age of increasing concerns about government surveillance. More

Report: Online Media are More a Part of the Problem of Misinformation 'Than They are the Solution'
On Tuesday evening, Craig Silverman will present his report for the Tow Center for Digital Journalism at Columbia Journalism School, where he is a fellow. In the more than 100-page paper entitled "Lies, Damn Lies and Viral Content," Silverman examines the role online media plays in spreading rumors and hoaxes. More

What News Can Do for Google (and Itself)
In recent months, I've heard a lot of news executives complain about Google and transparency, particularly in relationship to search. "We don't know why our stories come out on top one day and down the next," one said. The implication: Google should share its algorithm's rules so the publishers can mold their news to it. No. That is the wrong way to look at this. More

Forget Everything You Thought You Knew About the Homepage
For all of the upheaval and turmoil that the Internet has created in the media industry, and the explosion of new formats and birth of new companies like BuzzFeed and Vox and First Look Media, there are some things that have remained almost impervious to change, and one of those is the "homepage." Even some digital-only news sites have opted for something not that far removed from the traditional newspaper or magazine homepage.More