PRESSTIME Update
March 3, 2010

Interactive ads: gauging potential and reality
Multichannel News
Somewhere between "now" and "five years from now," television programmers, distributors and advertisers will know whether interactive and targeted advertising will reach its potential. For now, experts at an industry conference made clear, there's incentive on all sides to realize that potential and enthusiasm over what's happening right now at cable operators, including Cablevision Systems and Comcast.More

Consumer optimism seen with January rise in spending
The Washington Post
Consumers spent more and saved less in January, according to government data released, a sign that Americans feel increasingly secure about their financial situation, economists said. The growth in spending and the decline in savings were, respectively, more and less than analysts had predicted — adding weight to a growing consensus that consumers' newfound frugality was just a fling.More

Digital coupon redemption value beats newspapers
MediaPost
According to statistics from Coupons.com, the Grocery iQ smartphone app grew 170 percent in value during 2009 to more than $858 million. By comparison, growth measures for newspaper coupon value last year ranged from 8 percent (per TNS Media Intelligence) to 16 percent (estimate from retail consultant Inmar.) As a result, says the report, redemption values on its digital offering outstripped the increase in newspaper-based coupons by more than 10 to 1.More

New AP Gateway business unit will develop mobile, tablet products
Editor & Publisher
The Associated Press announced it will create a new business unit, AP Gateway, to identify and develop new products for the Web mobile devices, tablets and other multimedia platforms. AP Gateway is akin to a Web 3.0 development, the cooperative's President and CEO, Tom Curley, said in announcing the business unit at the annual meeting of the Colorado Press Association.More

Publishers ready for iPad, worry about Apple-Adobe Flash support
PC World
Print publications are lining up to offer digital interactive versions of their wares on Apple's iPad and other tablet-shaped readers — but there is a problem. Many of the coolest aspects of a digital version of static print magazines include multimedia and interactive content.More

Survey: 93 million Americans lack broadband opportunities
Radio Magazine
The Federal Communications Commission released its National Broadband Plan Consumer Survey, "Broadband Adoption and Use in America," which found that affordability and lack of digital skills are the main reasons why 93 million Americans — one-third of the country — are not connected to high-speed Internet at home. "We need to tackle the challenge of connecting 93 million Americans to our broadband future," said FCC Chairman Julius Genachowski. "In the 21st century, a digital divide is an opportunity divide. To bolster American competitiveness abroad and create the jobs of the future here at home, we need to make sure that all Americans have the skills and means to fully participate in the digital economy."More

Payment processing: How do you choose the right partner?
Electronic Retailer Magazine
If you want to transact business via a Web site or over the phone – if you're a direct response marketer, in other words – you need a way for customers to pay for your goods. In addition to a merchant account that allows you to accept credit and debit cards, you need a portal through which to enter the card number, a way to determine that the card is valid and a way to have the money transferred to your account after the sale. That's where a payment processing company comes into the picture.More

Quarter of Americans get news on cell phones
The Associated Press via The Wall Street Journal
Just over a quarter of American adults now read news on their cell phones, according to a new report from the Pew Research Center. The survey results released by the group Monday offer another sign of how people are changing they way they get information. Technology has been reshaping the news business and the way consumers relate to it for more than a decade. The latest shift is driven by the exploding popularity of phones that easily access the Internet.More

Magazines team up to tout 'power of print'
The Wall Street Journal
Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital. Their message this year: Print rules.More