PRESSTIME Update
Mar. 7, 2012

Special rate for NAA mediaXchange expires soon

NAA mediaXchange 2012, scheduled for April 2-5 in Washington, D.C., focuses on innovation and offers unrivaled opportunities to hear from some of the brightest media minds on the future of the business of journalism, to meet with more than three dozen of the industry’s key advertising customers, to connect with 70-plus industry suppliers, and to network with more than 600 of your colleagues. And with the presidential campaign in full swing, candidates have been invited to participate in special general sessions. Register by March 11 to receive a discounted rate.More

Webinar focuses on branded editions

By featuring branded editions in Audit Bureau of Circulations reports, publishers can include niche and community-specific products as part of their total media brands to help articulate the strength of our audiences in verified, quantifiable terms. The NAA/ABC Circulation Subcommittee is presenting a webinar on March 22 to help newspapers take full advantage of the opportunities offered by the new rules. The webinar supplements the branded edition guide just released by the committee.More

Macy's gets a 'Face(book)' lift
MediaPost
Unveiling a new Facebook look as one of the first retail brands to switch to the new Facebook Page format, Macy's says it is rethinking and expanding several digital and mobile initiatives. It's all part of the larger plan: further wooing the 25-to-54-year-old women who form its core customer base, as well as snaring some of those free-spending Gen Y fashionistas.More

Strong retail sales are sign of improving economy
The Street
Americans stepped up their spending in February, boosting sales at many stores and offering the latest sign that shoppers are feeling more confident in the economy. A diverse group including Target and Macy's reported sales gains that exceeded Wall Street estimates. Even Gap Inc., long mired in a sales slump, posted an unexpected increase.More

Facebook pledges to make ads more prominent
Los Angeles Times
At their first annual marketing conference in New York, Facebook executives pledged to raise the visibility of the world's biggest brands on the social network with more prominent ads on desktops and — for the first time — on mobile devices that will be much tougher for users to tune out.More

Magazines push further into personalization
Advertising Age
Trying to answer the digital era's increasing demands for personalization, magazines are pushing further into ads that address readers individually. The March issue of Harper's Bazaar, for example, arrived at 300,000 subscribers' homes accompanied by a full-page flier greeting subscribers by name and urging them to visit specific Neiman Marcus stores within 50 miles.More

NBC News to expand presence on radio
The New York Times
NBC News, the top-rated network news division on television, is eyeing growth opportunities in radio. In an expansion of an existing relationship, the news division said its radio distributor, Dial Global, would soon start to carry its radio news reports twice every hour to local stations. Dial Global will stop distributing CNN Radio twice-an-hour newscasts on April 1, the same day that it starts carrying NBC's.More

Newspaper reaches into community with webisodes
Digital Media Wire
The Mail Tribune in Medford, Ore., has created a Web series that features two staff members throwing themselves into experiences that are alien to them, but which are part of everyday life. Each episode is on YouTube and shared via social media. The videos, which are produced in-house, also have a home on the paper's own website, where they are accompanied by local advertising.More

The New York Times introduces morgue photo Tumblr
Poynter
"The Lively Morgue" showcases pages from the paper's archives. Some pictures are for sale; the paper's Lens blog will write about others.More

Paywalls catching on with more newspapers
MarketWatch
Paywalls are catching on at papers that only have a local constituency. Even before the recent announcements that Gannett Co. would set up metered pay systems at 82 newspapers, and Tribune Co. was going to do so at the Chicago Tribune and Los Angeles Times, more than 10 percent of U.S. daily newspapers had installed some method of charging readers to see their content online.More

Bridge magazine enhances MLive Media Group's reporting
MLive.com
Two leading Michigan media organizations have formed a partnership aimed at bringing additional in-depth news and analysis to statewide readers. In-depth reports and commentary from Bridge Magazine will run in the statewide online and print news publications of MLive Media Group.More

The Burlington Free Press shifts to compact-size paper
Poynter
The Vermont newspaper has announced that it will begin publishing in a new compact format by the end of June. The shape is taller and more tapered than a tabloid and offers increased color capacity and large savings on paper and pressroom time. It requires a major retrofitting of existing presses but does not require buying new ones.More

The Wall Street Journal to launch CIO Journal
Talking Biz News
The Wall Street Journal plans to launch CIO Journal, a paid news and information service for chief information officers and senior business executives interested in technology. Set to launch in the spring, the service will provide coverage of news and ongoing topics that are of interest to senior business technology executives.More