Apr. 1, 2015

How the McClatchy Customer Data Center Helps Advertisers

The McClatchy Customer Data Center helps newspapers' advertisers with their marketing strategies. The program compiles local and national data and matches the research against advertisers' customer sales records. It then makes an analysis about their customers and recommends ways to reach them through newspaper products.More

Statement from NAA President and CEO Caroline Little on Attorneys General Action Against Bogus Subscription Renewal Companies

The Newspaper Association of America and its members are pleased that five states have taken decisive action to protect consumers from unauthorized and misleading subscription renewal practices.More

NAA Hires Danielle Coffey as Vice President of Public Policy

The Newspaper Association of America announced the appointment of Danielle Coffey as the organization's vice president of public policy effective April 2. Coffey will advocate on behalf of the industry on a wide range of issues, such as the need for strong copyright protection of original news media content and revisions to outdated regulations that have hindered investments in local journalism.More

Young Adults Feel Most Informed With Traditional Media

A survey, conducted by Elite Daily with the help from a research group at the University of Florida College of Journalism and Communications, found that adults ages 18-24 who prefer print newspapers and traditional media sites feel most informed.More

Caroline Little Steps Down as CEO of NAA

Newspaper Association of America President and CEO Caroline Little announced to the Board of Directors that she is stepping down from her position effective Aug. 31. Little was named president and CEO of the industry's largest trade organization in 2011 during a period of significant change for the newspaper media industry.More

Gannett Names New Publishers in Maryland and New Jersey

Gannett Co. Inc. named Joseph Calchi president and publisher of the Courier-Post in Cherry Hill, New Jersey, and The Daily Journal in Vineland, New Jersey. Gannett Co. Inc. named William Janus president and publisher of The Daily Times in Salisbury, Maryland.More

How Media Companies are Structured and Funded and Why it Matters
When GigaOm unexpectedly announced they were shuttering in March, it sent shocks through the media and tech communities and raised important questions about the funding structures behind media companies. If GigaOm went down, people asked, should others fear? What are the lessons for media in general? More

The Sportswriting Machine
The New Yorker
Most game recaps stick to a familiar formula. In the first couple of paragraphs, you'll get the final score and a brief description of whatever turning point led to it. If a basketball player scored 30 points, and a writer notes that in the first sentence, then you expect to hear from that player a few paragraphs down. This pattern repeats itself again and again through a season, with game statistics and postgame sound bites functioning as data points that the writer can simply plug in.More

Why Curation Could Be at the Core of Future Reporting
"When we look at the world of news in particular or journalism, or content creation in general, the trick is not to look at where we are, because where we are is dead already, but the trick is to look at where we are going to be in the next five years." So said video producer and journalist Michael Rosenblum, speaking at the Mobile Journalism Conference in Dublin on Friday. More

Why The New York Times' Sponsored Content Is Going Toe-to-Toe With Its Editorial
Can a native ad be as engaging as editorial content on The New York Times? The notion might seem like the stuff of a content marketer's fever dream, but T Brand Studio — the custom content studio within the advertising department of the Times — is making pigs fly. Earlier this month, The New York Times released the results of a study on the effectiveness of its native advertising platform, known as Paid Posts. More

Copyranter: Stop Hiring Journalists to Write Native Ads
If you were Hunter S. Thompson, then, yes, I would give you a shot at writing a "native" ad for my brand. I'd give you several shots. But if you were Thompson, you wouldn't lower yourself to do it. (Plus, you'd be dead. His 2005 suicide was a helluva ambient "shockvertising" ad for the effectiveness of Smith & Wesson products, though.) You, Columbia boy, you're not the new Hunter S. Thompson. More

How Yahoo News Ruins Journalism
The Washington Post
The new issue of the Baffler, titled "Venus in Fur" (No. 27), is the left-wing journal's first issue focused on clothing — from mom jeans to phallic neckties. But the best essay is a tale about an emperor with no clothes. In "Purple Reign," Baffler senior editor Chris Lehmann reports on his stint as managing editor of Yahoo News's news blog — a "Beckett-like simulacrum of a journalism shop." More

Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets
Tech Crunch
Twitter is launching Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage of data on Twitter's network in order to highlight the best content for their own readers and viewers. More

Subscriptions are Enjoying a New Prominence as a Revenue Engine for Digital Content and Apps
Business Insider
Many digital media companies have embraced monthly and annual subscriptions. The business model allows digital media companies to provide a premium experience that offers more than the basic, often ad-supported service level. Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), thanks to recurring payments from a subscriber base. More

Here's the Chart That Explains Why Media Companies Are Obsessed With Snapchat
Why are media companies and advertisers clamoring to work with Snapchat? Because media companies and advertisers are trying to track down the elusive Young People of America, who are increasingly hard to find in places they used to congregate, like in front of TVs. And media companies and advertisers think they can find those young people at Snapchat. More

BuzzFeed and The New York Times Play Facebook's Ubiquity Game
Nieman Lab
Intellectually, we all knew that the Internet was so big as to be virtually infinite. But it's hard to know what to do with that squishy concept. Then BuzzFeed CEO Jonah Peretti outlined his all-in approach in front of a couple thousand nerds at SXSW Interactive last week. He was both surrendering to and embracing that infinity. Or, put a different way, he embraced ubiquity as a business model. If the universe speaks to you, then answer back. More

Don't Tell ESPN the Homepage is Dead
While most publishers are catering to sidedoor traffic, ESPN is putting its new homepage front and center. A lot has changed since's last redesign in 2009. Not only have mobile and social overtaken the desktop homepage as the primary ways people interact with publishers' output, but the sports vertical has been filled to the brim with new social-savvy sports sites. The new ESPN, launched last night, is an effort to get in front of these shifts.More

Instapaper 6.2 Introduces Speed Reading Option
Tech Crunch
Instapaper, the reader app owned by betaworks, has launched an update to the app that brings a few new key features to the experience. With Instapaper 6.2, users will gain access to a feature called Speed Reader, which highlights a single word at a time for a more focused and efficient reading experience. The update also brings with it faster saving of articles from mobile and Instant Sync, which is a faster and more reliable way of sending articles to your Instapaper app on iOS. More