PRESSTIME Update
May 5, 2010

Moms to be showered with more spending this Mother's Day
The Chicago Tribune
Good news for moms: Your Mother's Day bouquet and other gifts might be bigger and better this year. According to a survey by the National Retail Federation, consumers plan to continue the recent trend of spending more on holidays by shelling out some extra bucks for mom. The study found people will spend an average of $126.90 on the holiday, which falls on May 9 this year, compared with an average of $123.89 in 2009.More

Target launches digital-coupon program nationwide
The Dallas Morning News
The age of digital coupons is about to explode with Target's announcement that it's launching a mobile-device coupon program at all of its stores. Shoppers can get digital coupons on their cellphones and redeem them at any Target store in the U.S. by having the cashier scan in the bar code from the phone screen. Register at the Target website, or download the free Target iPhone app.More

How do you measure offline marketing spend?
Smart Company
There's an old saying in marketing that those in the business know only too well — half of your advertising spend is wasted, but the trick is to figure out which half. And while television and radio stations bend over backwards to help their clients prove return on investment for the marketing dollars they spend, it's not always that easy to determine.More

Spending climbs for 6th straight month
CNN Money
Personal spending rose for the sixth month in a row during March, while income also increased, according to government data. The Commerce Department said individual spending rose 0.6 percent, or $36 billion, last month after an upwardly revised 0.5 percent increase in February.More

Success of paywalls at smaller papers is good sign for print
AdAge.com via Business Insider
If you want to know what paid content on the web can do for newspapers' paid circulation, keep your eye on places such as Lima, Ohio and Bend, Ore. If paywalls can't make it in these environments, they probably can't make it anywhere else.More

Is it worth $1 million in media to be a first adopter with Apple's IAd?
AdAge.com
To be first on the new iAd platform, marketers may have to shell out as much as $1 million in media spending, according to figures first reported by the Wall Street Journal and confirmed by Ad Age. They'll pay not only a $10 cost-per-thousand, but also a $2 fee every time a person interacts with the ad. And they'll have to give up creative autonomy. Like all those early adopters every time Apple drops a device, marketers are asking, is it worth it?More

More publishers trying outsourced journalism
AdAge.com
More major media companies are looking for ways to find cheap content. Thomson Reuters, Cox Newspapers and Hachette Filipacchi have run articles supplied by Associated Content, one of several companies, such as Demand Media and AOL's SEED, that mines reporting from masses of freelancers for as little as $5 a story.More

Los Angeles Times dabbles in e-commerce
MediaPost News
Seeking new revenue streams to buttress its flagging bottom line, the Los Angeles Times unveiled plans for e-commerce deals that will place links to companies like Amazon and TicketNetwork in the text of certain articles and blog posts. The new e-commerce program is the latest in a series of unconventional moves by the newspaper as it struggles to stabilize its finances.More

AOL seeks to fill need for local news with online news site Patch
The Washington Post
AOL Inc. is apparently gearing up to launch dozens of community news sites in the Washington-Baltimore area, part of an aggressive push to fill the void left by newspaper cutbacks and to tap the region's local online ad spending.More

Magazine ad rebound improving in first half
Mediaweek
After a disappointing first quarter and brutal recession, magazine ad pages finally seem to be heading into positive territory. Industry advertising pages fell 9.4 percent in the first quarter, per Publishers Information Bureau, in contrast to many publishers’ statements that the ad climate was improving. Moving into the second quarter, however, pages are trending up, according to a survey of major publishing houses.More