May. 9, 2012

NAA study focuses on news and ad consumption across platforms

The 2012 Newspaper Multiplatform Usage Study, conducted for NAA by Frank N. Magid Associates Inc., provides insights on how and when newspaper media users consume news and advertising content across media platforms and devices. Resources include a full report, a PowerPoint overview, focus group highlights and a video. Also, a free webinar for NAA members on May 15 offers an in-depth look at the study. Register now.More

NAA analysis delves deeper into ABC report

The latest FAS-FAX report from the Audit Bureau of Circulations includes the first comparable data following the significant ABC reporting and qualification rule changes implemented during the last 18 months. An NAA analysis examines the changes, notes trends and puts the FAS-FAX release in perspective with regard to larger audience metric issues.More

Learn how local media spending can inform sales strategies

Effective sales strategies require a deep understanding of local media spending and where the best opportunities are for gaining share. In a free webinar for NAA members on May 16, Mark Fratrik and Jed Williams of BIA/Kelsey will share insights gleaned from Media Ad View. Sandy Lohr of Advance Digital also will discuss how she uses local media spending to develop sales strategies and target accounts. Sign up today.More

April 2012 car sales point to strong spring
High Gear Media via The Washington Post
Is it time to call the car industry recovered? In April, automakers sold vehicles at a rate that analysts say will only get better as dealers head into the spring selling season.More

App puts newspaper ads on Facebook
Ad Supercharger delivers newspaper display ads by e-mail each morning and also makes the ads sharable on social media sites. Readers can click to share ads with friends on Twitter and Facebook and print them at home.More

GSD&M set to win Walgreens creative account
Advertising Age
Walgreens is set to tap GSD&M to handle creative duties after a review. It's a big coup for the Omnicom Group shop. Walgreens spent $230 million on domestic measured media in 2011, according to Kantar.More

Ad buyers request info for magazines' tablet editions
Advertising Age
Print media buyers have sent a letter to magazine publishers asking them to reveal more information about their tablet editions' performance.More

Nielsen: TV universe set to shrink in 2013
Multichannel News
The number of TV homes is shrinking, according to the latest numbers from Nielsen. The ratings agency released a preliminary version of its 2013 Television Household Universe Estimates, saying that there are 114.1 million TV homes, down from 114.7 million in 2011.More

'Hunger Games' success spells trouble for TV ads
The success with which "The Hunger Games" film harnessed social networks, en route to becoming 2012's biggest blockbuster, underscores a growing threat to billions of dollars in movie-advertising revenue on which broadcasters rely.More

Cumulus revenue drops 3.5 percent
Radio Ink
Cumulus reported a 3.5 percent drop in same-station revenue compared to the same quarter a year ago. Cumulus CEO Lew Dickey attributed the decline to several factors, including lost revenue from the Rush Limbaugh controversy.More

BIA/Kelsey: Stations to book $20 billion in 2012 revenue
Broadcasting & Cable
Local broadcast television revenues dipped 7.8 percent in 2011, reports BIA/Kelsey, due to a listless economy and the odd-year election cycle. Stations grabbed $17.9 billion in over-the-air revenues, down from election year 2010's $19.4 billion.More

Crowdsourcing app filters, fences tweets
CrowdCloud pulls in crowdsourced, geofenced content primarily through Twitter to help local media outlets harness social media's real-time news power and filter out the white noise.More

Decline of reader apps due to news feed changes
No, Facebook news reader apps aren't declining because users suddenly got fed up with auto-sharing. The user loss is likely due to the transition to "trending articles," a new way of surfacing recently read articles in the news feed that Facebook is testing.More

Technology changes how news organizations tell stories
Social media sites like Twitter, Facebook and Tumblr not only provide fast ways to publish news, they also can bring everyday people to reporters, broadening the journalists' view of their communities, the people around them and events on a global level.More

Top mobile marketing strategies outlined
Editor & Publisher
With more consumers gravitating toward smartphones and tablets, the industry is on the verge of a new technological force that can take advertising and content to the next level.More

Mobile newsrooms set to hit the road
The Buttry Diary
Four Digital First Media newsroom vans will roll into four communities in the coming months, loaded with the equipment and people for community engagement projects. The Mobile Community Media Lab projects are launching in Connecticut, the San Francisco Bay area, the Twin Cities and York, Pa.More

Guardian huffs, puffs, makes excellent ad
The Guardian's brilliant two-minute commercial vividly demonstrates the paper's concept of "open journalism." A creative marvel, the spot has also improved The Guardian's metrics.More

The newsonomics of pricing 101
Nieman Journalism Lab
Now that news companies are getting comfortable with the idea of charging digital customers, the question becomes: how much? Ken Doctor shares nine things we've learned from early experiments.More

Editor's note: How the Monitor is doing
The Christian Science Monitor
Three years ago, The Christian Science Monitor embarked on a bold strategy of Web-first journalism. According to editor John Yemm, the Monitor is making steady progress toward its goal of becoming self-sustaining.More