Jun. 13, 2012

NAA survey shows the impact of inside sales is measurable

Local newspapers are maintaining successful multilocation merchandising programs inside their area Wal-Mart stores, according to a targeted survey of NAA members. The survey also reveals that newspapers are achieving success in reaching readers on the run at McDonald's and Dunkin' Donuts locations. NAA's Single-Copy Committee initiated this online survey to capture data on the relative success of newspapers in securing inside locations at key accounts and to track weekday and Sunday single-copy sales for the industry. More

Article explores publications' growing interest in Pinterest

More than 100 newspapers have added Pinterest to their arsenal of products to showcase aesthetically pleasing photography, and to connect with new and existing readers on lifestyles topics. But which newspapers are best using the platform and featuring the most creative boards? A new article from NAA examines the standouts, provides observations about overall patterns in newspapers' presence on Pinterest and outlines some copyright concerns.More

Ford campaign spotlights 'Models of Courage'
MediaPost News
Ford's goodwill program to raise awareness about and fund research and treatment programs for breast cancer is launching a larger campaign this year that spotlights 11 survivors — "Models of Courage" — who will appear in print and broadcast ads, events and other national and local market activities.More

IAB launches hub for mobilizing websites
MediaPost News
The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices.More

News outlets given 'social front pages' using RebelMouse
RebelMouse acts as a platform to curate the social media activity of a user on Twitter and Facebook, and also enables the user to post additional blog posts and content.More

NBC trots out its radio voice
USA Today
Surrounded by huge growth in podcasts and other digital sports audio, NBC Sports' latest attempt to expand its brand seems a bit 20th-century: a foray into sports talk radio.More

Follow Bar: News navigation for social media era
In what it's calling a giant step to make its social and inclusive approach to news far easier to navigate, personalize and consume, Forbes has launched the Follow Bar. The persistent navigational device at the bottom of Forbes' pages enables readers to organize and track the news.More

Hyperlocal start-ups say they can't measure engagement
Street Fight
A new study from J-Lab at American University finds that nearly 8 in 10 news sites "could not measure whether their engagement strategies were also converting readers into advertisers, donors, content contributors or volunteers."More

Irish papers' sites more popular than print for key topics
Newspaper websites in Ireland are beating their print equivalents as a source for news and current affairs, according to new research. TV still dominates as the main source for breaking news according to 63 percent of those surveyed, but 59.9 percent go to newspaper websites compared with 57.4 percent who purchase print editions.More

Study: Enhanced e-books are bad for children
The Guardian
Researchers at the Joan Ganz Cooney Center in New York recently found that enhanced e-books distracted children from the story, and their bells and whistles prevented children from remembering as many narrative details. The study tested 32 pairs of parents and their 3- to 6-year-old children.More

iPad use expected to nearly double this year
According to eMarketer, the number of iPad users in the United States is expected to rise by more than 90 percent this year to 53.2 million, as loyal users replace older models and new consumers purchase the device.More

Le Monde launches plan to lure fresh talent, readers
Editors Weblog
Le Monde has unveiled an initiative designed to broaden both its perspective and its reach. Le Monde Académie — a two-part competition and training program — will offer 68 aspiring journalists from diverse backgrounds the opportunity to be mentored by the newspaper's staff and published within its pages.More

Boomers get their own NYT blog
Capital New York
Pulitzer winner Michael Winerip is returning to The New York Times on a full-time basis to "anchor" a new blog targeting readers of the baby-boomer generation.More

WSJ readies live video show from D.C. bureau
The Wall Street Journal, which has been expanding its daily live video programming to more than five hours, with a show from New York and a new one from Hong Kong, will debut a weekly live show from the paper's D.C. bureau.More