PRESSTIME Update
June. 16, 2010



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Retail roundup

Sears Holdings Corp. is experimenting with home delivery of groceries and other items in areas of New York as part of its MyGofer.com online shopping portal. … In other Sears news, the company has created the "Blue Crew HQ" site (www.sears.com/bluecrewhq) for online customer service. … Employees of the Publix grocery chain are receiving training to help them spot fake coupons. … American Eagle Outfitters is jumping into the children's market with 77kids, a clothing brand that will be boosted by stores in some markets. … Best Buy Co. Inc. has launched @Gamer, a magazine aimed at videogame enthusiasts. … Unlimited free wireless Internet access is coming to all U.S. stores operated by Starbucks Corp. as of July 1. … Ford Motor Co. is introducing its new Explorer via Facebook in July. … Men's Wearhouse Inc. is planning to add a female clothing line next year.More

Retail sales slide, but sentiment improves
TIME magazine
The U.S. Commerce Department reported that retail sales for May fell 1.2 percent, a disappointment given that analysts had been hoping for a modest gain. It knocks some of the good feel from Federal Reserve Chairman Ben Bernanke's testimony before the House Budget Committee. But, that said, the May report is not the end of the recovery nor a major deterioration in consumers' propensity to spend.More



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Study explores consumer response to advertising across online environments
OPA News
The Online Publishers Association has released a new research study, "A Sense of Place: Why Environments Matter." Conducted by Harris Interactive, the research sought to understand how consumers perceive content in different online environments, and whether these perceptions impact advertising receptivity and consumer response. Perceptions and responses in three key online environments were assessed: media properties, portal channels and social networks.More



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Upfront: Cable hauls 18 percent rise in ad buys
MediaPost
Top cable networks have completed virtually all of their upfront business — USA, TBS, TNT, A&E and Discovery, to name a few — at modestly strong pricing compared to a year ago. Estimates are now that it could land all cable at $7.7 billion, up 18 percent versus a year ago.More

Nielsen: Americans watch more TV, smartphones on rise
MediaPost
A new periodic Nielsen three-screen report shows the penetration of devices equipped for video viewing has risen notably over the past year, giving programmers more real estate to generate consumer hunger. Plus, with the traditional "big screen" at home, people continue to spend more time watching.More



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Mobile marketing: today's new frontier
Direct Magazine
Mobile marketing is very much like the inventions and great ideas of the past that have changed the way we do business, live and communicate. In spite of all that has been written about the benefits of mobile marketing, we are still explorers in this new frontier. And no different than in the past, it brings challenges and opportunities that are being discovered every day.More

TV, the 'old medium,' holds its own in an ad spending recovery
The New York Times
The euro is tumbling, government finances are teetering and consumers are trembling. Across much of Europe, however, advertising spending is recovering, with television, spurned by many marketers during the recession, leading the way.More

News Corp. prepares for paid online content
The New York Times
The News Corporation took several significant steps toward preparing to charge readers for access to its content online. The company said that it had acquired an electronic reading platform called Skiff and had made an investment in a company that was developing pay models for newspapers and magazines.More

Newspapers are finding their niche
News & Tech
As publishers continue to face the dreary reality of sagging circulation and stagnating revenues, increasing numbers are eyeing the production of niche publications to reach new advertisers and audiences.More

Modesto Bee to sell Search Engine Optimization services?
Modesto Press
The McClatchy Co., parent company of The Modesto Bee, is experimenting with another form of advertising that is fairly new to the newspaper industry: Search Engine Optimization.More



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Out with the dead wood for newspapers
Bloomberg Businessweek
Well before he began thinking and writing about management, Peter Drucker learned firsthand the joys of journalism and the perils of economic crisis.More