June. 23, 2010

Retail roundup

Buick is hosting "Regal Remix" get-togethers in five U.S. cities in an attempt to market the General Motors Corp. brand to a younger demographic. … Eight Jos. A. Bank stores have opened this year as part of the menswear retailer's plan to launch 30 to 40 new locations by January 2011. … Sears Holdings Corp. is mulling over the possibility of leasing part of a California Sears store to Forever 21 Inc. … A 5 percent discount on purchases at Target Corp. stores is coming sometime this fall for customers using Target-brand credit cards.More

Web ad spending to surge 10.8 percent
Online advertising spending will surge 10.8 percent in 2010 to $25.1 billion, according to a new report by the digital researcher eMarketer. That double-digit growth prediction would seem to provide a clear sign that the market has bounced back from a rough 2009, during which eMarketer tracked nearly a 5 percent spending decline.More

Affluents drive consumer spending gains
Survey data released this month by Gallup show a 33 percent jump in self-reported spending between April and May, from $109 to $145 in daily outlays. In comparison, spending by middle- and lower-income respondents was flat. Gallup's report of the findings speculates that "frugality fatigue" may finally have set in among upper-income consumers who'd previously been holding back on spending.More

Ad futures: Mobile, digital are best bets
A new study from Ernst & Young's 2010 global media and entertainment group says 75 of the top media and entertainment companies said revenue potential from the Internet and mobile devices would be key for big gains — despite reports of declining revenues.More

Retail chains are embracing their online stores
Los Angeles Times
Traditional brick-and-mortar retailers once outsourced their online sales to specialty "fulfillment" companies. Today they are running their own online operations — and increasingly challenging their executive brainpower to find more sophisticated ways to compete with online-only retailers such as Inc.More

NRF CEO backs 2010 U.S. retail sales view
U.S. retail sales are on track to rise 2.5 percent this year despite lingering unemployment and economic uncertainty, the head of the nation's premier retail trade group said.More



Nintendo planning reader for magazines, newspapers
For all the hype surrounding glasses-free 3-D, Nintendo might also be courting the Kindle crowd with the 3-DS. During a recent interview (via Andriasang), Nintendo President and CEO Satoru Iwata talked up the device's online connectivity as a means for downloading and viewing traditional print media.More

DirecTV to sell local ads for the first time
The Associated Press via Google News
DirecTV Inc. is joining forces with a company owned by its cable rivals to sell local advertising spots coast-to-coast for the first time. The nation's largest satellite TV company unveiled a partnership with NCC Media, an advertising sales firm owned by cable companies Comcast Corp., Time Warner Cable Inc. and Cox Communications Inc.More

Increased advertiser interest signals resurgence of big TV
After spending years complaining about TV, have advertisers embarked on a new love affair with the medium? Marketers have expressed frustration over pricing, effectiveness and nearly everything and anything else having to do with boob-tube advertising, but now they are running back into big TV's arms. And they may not want to leave its embrace.More

CNN ends use of AP content as contract talks stall
The Associated Press via Google News
CNN said that it's no longer using Associated Press content after the two sides could not agree on a contract extension. The AP confirmed that the two news organizations differed on terms for licensing AP stories, photos, video and other content beyond the June 30 expiration of the existing contract. CNN has been an AP customer since the cable network launched in 1980.More

Los Angeles Times launches rewards program
Editor & Publisher
The Los Angeles Times is rolling out SCORE (SoCal Offers, Rewards & Entertainment), a free consumer loyalty program designed to enable advertisers to engage Times readers, with a sweepstakes offering $200,000 ($10,000 per week for 20 weeks) in cash prizes.More

Breaking the content barrier
How well do you know your customers? Where they fall in this broad spectrum will drive the type of information they deem relevant — and the behaviors they will make as they move through the buying cycle. The good news is their behaviors make it very easy for marketers to figure this out. Every keyword search, product review and click leaves a digital footprint that helps make up their digital profile.More