Jun. 26, 2013

NAA's summer webinars cover engagement, sales, merchandising

At 2 p.m. ET Thursday, learn about findings of a landmark study by Nielsen that compares the ability of major media — including television, radio and social networks — to engage audiences. "Best of the Best: Sales Programs That Work" at 2 p.m. ET July 11 explores effective promotional programs from the past year. "Merchandising for Measureable Gains" at 2 p.m. ET Aug. 8 looks at the basics, how they work, how they can drive sales and how to take full advantage of today's news and content. Register now for all three. And if you missed "Beyond the Click: Cutting-Edge Insights on Boosting Website Engagement," visit the archives to replay the session and access the presentation.More

Learn how Gannett and others understand local audiences

Gannett President and CEO Gracia C. Martore emphasized at this week's American Society of News Editors' convention how there isn't a cookie-cutter process for creating products across Gannett's many media properties: You create the best apps and experiences based on thoroughly understanding a local audience. Learn how Gannett and others are making specific product decisions based on local audience needs and wants at the next workshop presented by the American Press Institute and The Poynter Institute, "Growing Your Audiences and Growing Your Business." The July 15 event in Phoenix includes insights from leaders at The Arizona Republic, The Florida Times-Union, Deseret Digital Media and Northwestern University — thinkers and doers reshaping audience development and turning it into bigger, better business. More

Big U.S. advertisers boost 2012 spending by slim 2.8 percent
Spending by the nation's biggest advertisers looks a lot like the U.S. economy as a whole: good, but far from great, and getting a nice lift from the technology sector and a resurgent auto industry. The 100 leading national advertisers spent an estimated $104.5 billion on U.S. advertising last year, up just 2.8 percent from 2011, according to Ad Age DataCenter's analysis.More

New beef ad campaign launched
You may be seeing and hearing new "Beef. It's What's for Dinner" advertising this summer. The Beef Checkoff has updated the popular campaign and rolled out new print and radio ads. More

Brands must push real-time ads to stay relevant
MediaPost News
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to Sears Holdings executive Adriana Llames Kogelis.More

Why Facebook thinks it needs more news
Bloomberg Businessweek
Facebook is working on a news-reading service for mobile devices, according to a report in The Wall Street Journal, and this development shouldn't come as a surprise. Facebook needs users to stay engaged with its product on mobile devices, and the company's difficulties on mobile have been a key factor in its disappointing performance on the stock market. But Facebook seems to be figuring this out to a certain extent. Mobile advertising, which accounted for 30 percent of revenue last quarter, is making up an increasing portion of Facebook revenue.More

Digital ad spend rising, Twitter up 95 percent
MediaPost News
Ad spending soared at Twitter and YouTube in May, while they dropped slightly at Yahoo and Facebook. Twitter dollars jumped 95 percent, while YouTube was up 43 percent compared to May 2012. Yahoo fell 4 percent and Facebook was down 1 percent.More

Magazines' iPad editions see 24 percent ad boost in Q1
In the first quarter, the number of ad units in magazines' iPad editions jumped 23.6 percent from the same period in 2012, according to a report from Kantar Media and the Publishers Information Bureau. The report, which looked at 58 magazines with monitored print and iPad editions, found that the number of ad pages in the titles' print editions was roughly flat in the first quarter.More

Life after Google Reader: A guide to the best options
For news geeks, it might have seemed like the end of the world when Google Reader announced it was shutting its doors July 1, killing a product that was much loved by its fans but apparently not by Google's business department. While most people were bemoaning the news in March, Instapaper founder Marco Arment wrote that actually, it was great for fans of the service.More

Google makes Google News in Germany opt-in only to avoid paying fees
Tech Crunch
Starting Aug. 1, Google News in Germany will only index sources that have decided to explicitly opt-in to being shown on the search giant's news-aggregation service. Google News remains an opt-out service in the other 60 countries and languages it currently operates in, but since Germany passed a new copyright law earlier this year that takes effect Aug. 1, the company is in danger of having to pay newspapers, blogs and other publishers for the right to show even short snippets of news.More

Boston Globe launches smartphone app
Editor & Publisher
The Boston Globe's iPhone app is designed to appeal to mobile consumers who want an efficient and customized way to read. The app allows readers to prioritize sections that are most relevant to them and is intended to enable mobile readers to consume Globe content where, when and how they want it. More

New parents are a prime target for mobile and tablet apps
MediaPost News
In the first years of 3G networks and multimedia streaming, kids' programming shot to the top of the popularity charts largely because parents would hand off phones to their impatient kids in cars and waiting lines and in airports to keep them occupied.More

Agencies and Cannes judges say less is more for mobile
Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a new report by the Interactive Advertising Bureau and Millward Brown.More

Workshop unpacks how audiences see value
As the news industry shifts toward digital subscriptions, it's critical for news publishers to increase the value of content. Publishers also need to identify new paths to find — and reach — new audiences.More

Still a moderate outlook for ad spending
MediaLife Magazine
Things are looking up for the U.S. economy. May retail spending was up 0.6 percent, a bigger gain than expected, and unemployment continues to drop.More

NYT shores up paywall for mobile apps
The New York Times paywall for the paper's mobile app will further limit the number of articles readers can access for free starting June 27. Where in the past users could read to up to 15 articles per day through the app, they will now be restricted to three stories per day.More

ChiTrib, NYT forge new paths in online video
As the costs of creating and distributing video come down, newspapers from the largest to some of the smallest are entering the space in an effort to create compelling content and new revenue streams.More

Register owner starts naming rights unit
Orange County Register
Freedom Communications Inc., owner of the Orange County Register, has launched a new venture that focuses on selling corporate sponsorships for naming or presentation rights to companies and organizations.More

Paton: The past can't buy the future for newspapers
The Digital First Media CEO, who has talked before about how media companies have to give up their role as information gatekeepers in order to broaden their reach and engage with their readers, said that subscription plans have a place in the future of media — but not paywalls, which he described as "a stack of digital pennies." Paton said he prefers "all access" plans that bundle print with digital products, but even those are only stop-gap measures rather than a solution.More