Jul. 1, 2015

Five Answers with Lisa Glowinski, More Content Now

Lisa Glowinski, general manager at More Content Now for GateHouse Media, will speak at the Local Media Native Advertising Interactive Summit. NAA caught up with her to learn more about innovation at More Content Now.More

NAA Statement on State of Oregon Settlement with Bogus Subscription Renewal Companies

NAA is pleased to learn that the State of Oregon has reached a $3 million settlement agreement that protects consumers from unauthorized and misleading subscription renewal practices.More

How to Leverage Data and Analytics to Grow Advertising Revenue — Part 2

This guest article is the second in a three-part series by Matt Lindsay, president of Mather Economics, examining how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience. More

The New York Times and Financial Times Launch Free Digital Access Program for Hotels

The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.More

How The Dallas Morning News Helps Parents Cover Education

What began as a need to share information about prekindergarten enrollment within the Dallas Hispanic community turned into the Hispanic Families Network, an initiative between The Dallas Morning News, Al Dia, and Southern Methodist University.More

NAA Roundup: NNN Rolls Out Programmatic Offerings

The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.More

How Newspapers Use Green-Screen Technology at Events

Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.More

NAA Supports Bipartisan Bill to Protect Free Speech

The SPEAK FREE Act of 2015 aims to protect citizens from frivolous lawsuits intended to intimidate and to ultimately silence critics, such as online reviewers and journalists. These strategic lawsuits against public participation (SLAPP suits) can last years and can cost defendants thousands of dollars.More

Newsonomics: 10 Numbers That Define the News Business Today
We're bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It's tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, making sense of the numbers helps bring a little order to the chaos. More

New Day for Gannett Newspapers — They're on Their Own
The 19,600 employees of Gannett newspapers coming to work Monday will be working for a new company — untethered from growing and prosperous television stations and digital ventures. Retaining the Gannett name, the spin off company has well defined plans for digital transformation and for expansion by acquisition. Its reception by Wall Street is less certain.More

Should News Outlets Declare Allegiances?
Following Friday's landmark Supreme Court ruling in favor of same-sex marriages, three news organizations — BuzzFeed, Huffington Post and Mashable — changed their Twitter avatars to feature the rainbow flag, a symbol of pride in the lesbian, gay, bisexual and transgender community. The decision to endorse a legal ruling that is opposed by many conservatives signals how comfortable some news outlets have become with backing certain political causes.More

Dow Jones Chief Warns Media Orgs About Getting Cozy with Facebook and Apple
After dipping their toes in the water with Facebook's new "Instant Articles" mobile offer last month, several of the social network's media partners are planning to dive in head-first this week — publishing as many as 30 articles a day through the new feature, in the case of The New York Times. But Dow Jones CEO Will Lewis says his colleagues should be careful about putting their content into walled gardens like Facebook. More

Why Journalists Should Care More About Media Business Models
The Media Briefing
Too few journalists care about media business models. Every week a senior journalist or editor tells me: it's not my job to care, I trust our commercial teams, I just want to get on and do my words. The business of media, it seems, is none of their business. Editorial culture's aversion to commercial affairs results from fallacious thinking about Chinese walls.More

New York Times Aims to Double its Branded Content Business
Capital New York
You can almost hear the beeps. Fortune 500 companies have taken a big liking to content marketing and native advertising, creating a battlefield competition among the biggest publishers. Those beeps? Those are the sounds of the many hands in the content marketing game joining in on conference calls to plan, present and okay strategies. More

Ad Blocking's Collateral Damage: Publisher Data
When publishers think about ad blocking, they fixate on how the tech hurts their ad revenue. But fewer are thinking about how it could hurt their ability to collect data about readers — and that's a major long-term issue. Most ad blockers, including Adblock Plus, work by preventing sites from loading elements from certain domains and subdomains. More

Instagram Overhauls Search Feature to Surface More Trending News
Instagram unveiled a massive overhaul to its search feature in an effort to bring users into the app more often, particularly during breaking news events. The new feature lets users search for images by location and includes a section for trending places and hashtags, none of which was available before. The trending places feature will surface both local and national trends.More

Facebook Taking into Account More Actions on Videos
The goal of News Feed is to show you the stories that matter most to you. As part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. One of the most significant findings from this work is that there are many times people don't want to like, comment on, or share a post, but this does not mean it wasn't meaningful to them.More

Arianna Huffington's Improbable, Insatiable Content Machine
The New York Times Magazine
One morning in March, a dozen Huffington Post staff members gathered around a glass table in Arianna Huffington's office. They had been summoned to deliver a progress report to Huffington, the site's president, editor in chief and co-founder, on a new initiative, What's Working. It was created to help the site cover solutions, rather than focusing only on the world's problems.More

Washington Post Starts to Automatically Encrypt Part of Web Site for Visitors
The Washington Post
The Washington Post will begin encrypting parts of its Web site Tuesday, making it more difficult for hackers, government agencies and others to track the reading habits of people who visit the site. The added security will immediately apply to The Post's homepage as well as stories on the site's national security page and the technology policy blog The Switch. More

How Television Won the Internet
The New York Times
Rupert Murdoch recently appointed his son James chief executive of 21st Century Fox, prompting the obvious question: How can a guy whose main credential is a silver spoon compete with Silicon Valley's meritocratic coders and entrepreneurs? I suggested that disconnect in a testy interview with James several years ago, when he was running his father's satellite broadcasting company, BSkyB.More