Jul. 3, 2012

NAA-ABC guide provides in-depth look at verified circulation

Verified circulation, a key category of the Audit Bureau of Circulations' new "total circulation" metric, captures an important and growing slice of the newspaper audience beyond the traditional bounds of paid circulation. Reporting verified circulation also is necessary to convey the total reach of newspapers' product portfolios and multiple sales channels. "NAA-ABC Guide to Verified Circulation" outlines how newspapers are using the new categories to expand and enhance their brands. In addition, it provides an explanation of the different types of verified circulation and gives the details needed to work effectively within the ABC reporting process.More

Webinars focus on the single-copy value equation, verified circulation

In a July 12 webinar, NAA's Single-Copy Committee presents the latest industry initiatives and approaches in adapting to changes in the single-copy marketplace. Topics of discussion include the increased focus on revenue, new account initiatives, effective retail partnerships and life after the coupon craze. An Aug. 2 webinar addresses the value of verified circulation and how to leverage ABC reporting to convey the added reach in local markets. Register now for both webinars, which are free for NAA members.More

Deadline extended for Inland's compensation survey

Newspapers face a number of challenges. Business models are changing. Readership is shifting. Staffing limitations pose a particular threat to a newspaper's health. Providing compensation that fits the budget but still attracts, motivates and retains employees adds extra pressure to this delicate balancing act. Inland Press Association provides newspapers with a tool to make this task easier: the Newspaper Industry Compensation Survey. The deadline to participate is now July 13.More

Smartphones will influence $689 billion in retail sales by 2016
Drug Store News
Smartphones will continue to influence retail sales and will grow to represent 19 percent of total store sales by 2016, according to new Deloitte research.More

Target executive reveals what's in store for the brand
In this article, Jeff Jones, executive vice president and chief marketing officer at Target, discusses how he plans to lead marketing for the discount retailer at a time when that task has never been more daunting.More

J.C. Penney turns to safer ground in its advertising
The Dallas Morning News
In its quest to become America's favorite store, J.C. Penney Co.'s edgy and inclusive advertising earned both high marks and angry criticisms. Penney's next phase of image marketing is aligned with some of the least controversial causes out there.More

USDA, Ad Council plan food safety PSAs
MediaPost News
The U.S. Department of Agriculture has partnered with the Ad Council to cook up a wide-ranging advertising campaign publicizing the risks of foodborne illness and safe techniques for food handling and preparation. The campaign includes English and Spanish-language television, radio, print and Web advertising, as well as an integrated social media program.More

More magazines to charge for hotlinks in tablet ads
Advertising Age
Another magazine company has decided to charge advertisers for something as small as a working hotlink in a tablet edition. Each functional link in tablet versions of Better Homes and Gardens, Fitness and Parents will soon cost $1,500, according to Meredith Corp., which publishes the magazines.More

Hyperlocal network takes on Patch in New Jersey
New Jersey-based hyperlocal network The Alternative Press, currently covering 15 towns, started off as a lone site, but quickly expanded to take on AOL's Patch in nearby communities. Now this "anti-Patch" is continuing to expand with the help of its nimble structure.More

NBC to promote website for Latinos
The New York Times
After a year of trying a Tumblr page, the website for is ready to face its readers. Content on the site includes articles and videos on immigration, politics, parenting, lifestyle and food.More gets into streaming radio
Nieman Journalism Lab
The Boston Globe's online sibling will start an alternative music channel with vets from indie station WFNX-FM.More

Booker's #waywire uses video to give youth a voice
Newark, N.J., Mayor Cory Booker is building #waywire, a news site that features original and syndicated video content, but that also lets viewers record and share their responses. Booker says #waywire is designed to deliver millenials content from their perspective.More unveils new design, concept
The Oregonian has a new look that puts all the top headlines from across the site into one scroll, called the "river." That means news, sports, entertainment, business and other popular headlines will be featured together.More

Google unveils tablet, home entertainment system
San Jose Mercury News
Pushing further into the consumer electronics business, Google announced it will sell a new digital home entertainment console and a 7-inch tablet computer aimed at bolstering its competition with Apple, Amazon and other rivals.More

Talking 'pop-up' newsrooms with Digital First Media
Digital First Media recently announced plans to launch new community newsroom projects, which include mobile community media labs and community partnerships. This article shares how the pop-up newsrooms of the San Jose Mercury News, the Pioneer Press in St. Paul, Minn., the York (Pa.) Daily Record and the New Haven (Conn.) Register will operate.More

USA Today forms sports digital properties
USA Today Sports Digital Properties will bring together the BNQT action sports properties and several recent acquisitions — including and its associated UFC and mixed-martial arts properties, and the Big Lead Sports mainstream sports properties — under one umbrella.More

Murdoch puts rebranded WSJ at center of publishing push
The Guardian
The Wall Street Journal will be rebranded WSJ and will be "at the center" of Rupert Murdoch's new publishing company, the News Corp. founder has said.More