Sep. 5, 2012

Change the game, track performance on the Transformation Tour

Innovation visionary Clark Gilbert provides a striking agenda for rethinking print and digital content in Transformative Content Strategies, a Sept. 20-21 workshop in Salt Lake City presented by the American Press Institute with The Poynter Institute. Gilbert, president/CEO of the Deseret News and Deseret Digital Media, reveals business strategies that position digital content for engaging and growing audiences with outcomes that are demonstrable and measurable. He also provides a scorecard and a dashboard to track analytics and measure performance.More

Ad dollars have not returned as quickly as expected
Media Life Magazine
Next year figures to be another tough one for ad spending because the economy simply isn't reviving at the pace that economists would like to see. Brian Wieser, senior research analyst at Pivotal Research Group, talks to Media Life Magazine about the pace of the recovery, the outlook for print and the potential consequences of the fiscal cliff.More

Key ad categories increase spending
MediaPost News
While there is some evidence that more major advertisers may look to trim ad dollars, three highly competitive categories appear to be moving in the other direction. Leaders in autos, noncarbonated beverages and consumer package goods indicated spending would be up in their recent earnings calls, although not necessarily by large margins.More

Best Buy, Disney team up for mobile game promotion
Mobile Commerce Daily
Best Buy and Disney are giving players a way to download free songs from Maroon 5, Train and Fun and enter a daily mobile sweepstakes as part of the retailer's ongoing effort to drive back-to-school sales.More

Firestone shows 'Drive' in new ad campaign
The New York Times
Firestone plans to begin running a campaign that takes a bit of poetic license by urging car owners to "Drive a Firestone." The campaign — radio, print and digital ads following a commercial on the NBC Sports Network that is narrated by country singer Trace Adkins — will receive a significant increase in budget from previous Firestone campaigns.More

Customer service push pays off for Home Depot, Lowe's
Los Angeles Times via The Dallas Morning News
Home improvement giants such as Home Depot Inc. and Lowe's Cos. are ramping up their customer service in a big way, and it's paying off in sales, profits and shopper satisfaction.More

Chrysler vs. General Motors: a tale of two car companies
Advertising Age
The ouster of GM's global CMO, Joel Ewanick, has prompted increased scrutiny of the company's marketing, and for months many observers have questioned the resonance of the "Chevy Runs Deep" ad campaign. In contrast, Chrysler's "Imported From Detroit" campaign has propelled two years of double-digit sales gains.More

Can all-digital band rescue AM radio?
HD radio was supposed to be the savior of AM radio, which now reaches only about 30 percent of the listening audience nationwide. But it didn't work out that way. The problem, besides system costs, is interference, writes industry expert Richard Wagoner.More

Univision earns IAB certification
Univision Interactive has been certified by the Interactive Advertising Bureau, meaning that all of Univision's partner group sites will carry the IAB's seal. The certification makes Univision the only Spanish-language network with IAB certification.More

Four things you need to know about young people's media habits
The Media Briefing
The ground is ever shifting under physical and digital content professionals' feet. But here are four datapoints from reliable and consistent sources that should be shaping your content and distribution strategies.More

Times-Picayune looks to digital to cover hurricanes
In an interview with Marketplace host Kai Ryssdal, James O'Byrne, director of content at, discusses what recent changes at the Times-Picayune mean for storm coverage. "In times of hurricanes and crisis like this where power is limited, transportation is difficult, the digital space is even more vital and has become the way that people find out information. I think going into the future that will not change," O'Byrne said.More

Tablet growth is good news for newspapers
In a recent study among children ages 4 to 14, tablets had the highest increase in usage of all devices: 13 percent in 2012, up from only 3 percent in 2011. So far, every step of the evolution of information technology has taken a toll on newspapers. So how is it that the bad news may now turn into good news?More

Amazon's Kindle Fire sells out, signaling new hardware ahead
Amazon has sold out of its Kindle Fire leading up to a news conference where the company is expected to unveil a follow-up to the tablet and other Kindle devices. The company has been rumored to be working on a large-screen Kindle Fire to compete more directly with Apple's iPad.More

Flipboard tops 20 million users, launches curated video sections
Flipboard TV includes a curated section of video news, based on YouTube channels from The Associated Press, ABC News, Al Jazeera, CBS News and other outlets.More

YouTube: now for political junkies
Despite the heavy interest in political video among consumers and advertisers, and despite lining up eight major media partners, the early returns of YouTube's Politics channel have been decidedly hit or miss.More

WSJ wants reporters to file microvideo updates for WorldStream
Nieman Journalism Lab
WorldStream is a bit like what it would be like to follow a bunch of Wall Street Journal reporters on Twitter — except if instead of posting 140 characters of text, they were each filing in 30-second-video chunks. It's a reverse-chronological stream filled entirely by what reporters in the field are capturing with their smartphones.More

How Deseret News supports local newsroom with national strategy
Nieman Journalism Lab
The Salt Lake City company is breaking out of the newspaper mold by building online-only products that aim at an audience beyond Utah's borders.More

A newspaper's long-form experiment pays off
"In the Footsteps of Little Crow" by Curt Brown of the StarTribune in Minneapolis has hit e-book bestseller lists of The New York Times and Apple's iBookstore.More

HTlivepage goes beyond print, Web
Herald Times
The Herald Times of Bloomington, Ind., has launched HTlivepage, an augmented reality app that brings the newspaper to life. The paper has partnered with Aurasma, a division of Hewlett-Packard, to offer its readers a more dynamic digital presentation of its stories, photos and videos.More

USA Today debuts high school football magazine
High school football fans in 11 markets across the country recently saw their favorite local stars highlighted in Prime, the debut magazine from USA Today Sports. The color insert, of which 550,000 copies were distributed in-school or with Gannett newspapers in select cities from Washington, D.C., to Phoenix, covers both national rankings and local players.More