Sept. 21, 2011

NAA-ABC collaboration results in new digital edition guide

Audit Bureau of Circulations rules for reporting and qualification of digital editions have undergone a series of changes in the past year. The NAA/ABC Circulation Subcommittee has created a three-section guide to help newspapers tackle digital editions. The first section outlines ABC rules to know and reference, qualification and reporting options, and records and information needed for audits. The second looks at how newspapers of different sizes and market conditions have designed digital programs, while the third includes a list of digital do's and don'ts, an interview with NAA's John Murray and a collection of resources for creating a digital program.More

Connect with industry colleagues via NAA's LinkedIn groups

Looking for ideas? Answers? Network with more than 1,700 industry colleagues through NAA's LinkedIn groups. Four hundred of your industry colleagues just joined. NAA offers members several discipline-specific groups on LinkedIn to keep up with the latest developments, exchange ideas and answer questions. The groups are free — all that is required to participate is registration with LinkedIn.More

Share your successes in audience, revenue initiatives

Newspapers continue to innovate and implement successful audience and revenue-growing initiatives. NAA would like to highlight content from members about recent programs that are making an impact in local markets. These articles will be featured on as well as in other NAA electronic publications. If you would like to share a success story with your industry colleagues, please send an email to Randy Bennett at

Procter & Gamble ramping up efforts to appeal to Latinos
The Wall Street Journal
Using insights turned out by its army of researchers, Procter & Gamble is tweaking products, retargeting its marketing, changing its mix of celebrity spokeswomen and making greater use of Spanish on its products. The motivation is simple: Hispanics accounted for more than half of the gains in the U.S. population from 2000 to 2010, according to the U.S. Census Bureau.More

Ad chief sees calm amid economic storm
The stubbornly bad jobs and housing markets in the United States coupled with Europe's debt crisis have created fear that the advertising market could be headed for a major pullback next year. But Universal McCann CEO Jacki Kelley is not easily scared. Kelley said that advertising budgets can withstand mounting economic worries and are not destined to experience the deep, nerve-rattling cuts that marked the 2007-09 recession.More

Facebook wants to be big among small businesses
USA Today
Facebook plans to offer free $50 advertising credits for up to 200,000 small businesses. When a person clicks on an ad, there's a set rate predetermined for that click through – 5 cents or 25 cents, for example – the advertiser has to pay. Facebook will pick up the tab for the first $50 of such ads delivered under its offer.More

AOL, Yahoo, Microsoft reportedly in ad deal
The New York Times
Three major technology companies that have traditionally competed for digital advertising revenue have created an unusual partnership in which they will sell ads for one another. The move represents an effort to challenge Google, which dominates the search advertising market and has increased its efforts in display advertising.More

For suburban papers, digital all about local
John Humenik, Suburban Newspapers of America chairman of the board, says that for the small daily and weekly newspapers that make up the trade association's members, local is key to their success: "The further you get away from the mission of local, you dilute the real advantage we have as an industry."More

Blippar launches augmented reality newspaper
The Next Web
Blippar, the augmented reality app, is partnering with a Dublin newspaper and a local TV show to launch what it's calling "the world's first fully augmented reality newspaper" this week. The Blippar app works by waving a smartphone or tablet camera over a branded image, which then comes to life on the screen.More

Newspapers, advertisers team up with AP for iCircular
The Associated Press via The Toledo Blade
Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by the Associated Press. The feature, called iCircular, will appear in the mobile phone applications of the participating newspapers. Target Corp., Macy's Inc., Kmart, Toys R Us and J.C. Penney Co. are among the 20 retailers committed to running ads in iCircular.More

Why news organizations should try e-books
PBS Idea Lab
Here's a crazy idea for you news organization managers out there. Why not tell your staff that they can publish e-books of their unpublished interviews in exchange for getting 50 percent of the resulting revenue? It's money you're not making now, and it's low-hanging fruit. Create some incentives that tie directly to the hard work journalists already do and watch how fast they compete to curate the best newsbook.More