Oct. 13, 2010

Media General offering coupon service
Richmond Times-Dispatch
Media General Inc. has signed a deal with Groupon to provide exclusive daily deals under the Richmond, Va.-based company's local media brand names. The Richmond Times-Dispatch is the first Media General property to offer the deals.More

Global ad spending rebounds
Global ad spending is on the rebound. Worldwide outlays jumped nearly 13 percent in the first six months of 2010 to $238 billion versus the same period a year ago, according to a report issued by Nielsen.More

Microsoft joins the mobile ad race with Windows Phone 7
Microsoft officially launched its new Windows Phone 7 mobile operating system and hopes to follow in the footsteps of competitors Apple and Google by seizing a portion of the smartphone OS market — and the revenue generated from ads served to those devices.More

For local papers, what is at stake in the digital era?
When considering the decline of the print press model, professionals need to decipher if the trend correlates equally to smaller papers. It is true that local papers may not have felt the shock of digital technology as much as national titles. Why is that?More

E-reader owners read more papers, magazines
News & Tech
E-reader users are strong newspaper readers, according to a survey conducted by Scarborough Research. The firm said the vast majority of adults — 78 percent — in e-reader households read a paper in print or online during the past week, compared with 71 percent of all adults.More

Magazine ads rise for second consecutive quarter
For the second time in a row, magazine ad pages and rate-card-reported revenue posted quarterly gains, as the ad recovery moves on.More

Industry pubs put content behind paywall
The new owners of industry publications Broadcasting & Cable and Multichannel News have erected paywalls around previously free Web content that could have been causing a drain on print subscriptions.More

After building an audience, Twitter turns to ads
The New York Times
In the last two weeks, Twitter has introduced several advertising plans, courted Madison Avenue at Advertising Week and promoted Dick Costolo, who has led Twitter’s ad program, to chief executive — all signs that Twitter means business about business.More

Newspaper revenues bounce back; more challenges ahead
Newsline via MediaTel
An Enders Analysis report says national newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well-targeted audiences. However, Enders predicts more challenges for print media.More