PRESSTIME Update
Oct. 21, 2011

Provision in deficit proposal could affect use of independent contractors

President Obama included a provision in his Deficit Reduction/American Jobs Act that would repeal Section 530 of the Internal Revenue Code, which provides employers with protection against retroactive and prospective Internal Revenue Service reclassification of workers from independent contractors to employees. In addition, the administration's proposal would direct the IRS to rewrite worker classification rules. Given the proposal's impact on newspapers' use of independent contractors, NAA is working to convince policymakers that it would pose significant problems for newspapers and cause harm to the economy.More

Tell us what you need from NAA

As the newspaper industry continues its transition to address new marketplace challenges, so must NAA. Our last member survey resulted in significant changes for the organization. We need your input again to ensure that NAA is focused on the right industry issues and that we continue to provide maximum value to you and your company. Please take a few minutes to complete our online survey. More

Upcoming webinars address NIE, digital editions, career management

Interested in stretching resources to develop Newspaper In Education projects with impact and reach? "Thinking Beyond Your Market," an Oct. 25 webinar from the NAA Foundation, showcases how two newspapers accomplished just that. "Making the Digital Transition Smoother — and Making It Count," an Oct. 27 session presented by the NAA/ABC Circulation Subcommittee, is an informative panel discussion about the marketing of digital editions in a manner consistent with ABC reporting requirements. And on Nov. 10, "Managing Up" from the NAA Foundation focuses on building a better relationship with the boss. Register now for all three webinars, which are free for NAA members. More

Foundation offers fellowships for leadership development

Up to 15 fellowships are available for PowerMind, a leadership development opportunity from the NAA Foundation for ethnic minority managers. Starting in January, this six-month program involves monthly webinars on topics such as leadership, personal branding, networking, managing up and career strategizing. Fellows participate in conference calls on webinar topics, confer with their advisers (senior industry executives) and complete assignments. They also attend the NAA mediaXchange conference, scheduled for April 2-5 in Washington, D.C. There is no cost to participate in PowerMind. Deadline to apply is Nov. 4.More

'Football Challenge' raises substantial revenues

Last fall, a Wisconsin television station wanted to create a contest that would last throughout football season and capitalize on the popularity of the Green Bay Packers (the eventual 2011 Super Bowl champion). The "Football Challenge" quickly became the station's top revenue producer, generating $25,000 during the five-month promotion. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this and other revenue case studies are available for $24 for three months. More

Retail sales rise strongly in September on autos
The Associated Press via The New York Times
U.S. consumers stepped up their spending on retail goods in September, a hopeful sign for the sluggish economy. They spent more on autos, clothing and furniture last month to boost retail sales 1.1 percent, the Commerce Department said. It was the largest gain in seven months.More

Spending in Hispanic media increases to $4.3 billion
Broadcasting & Cable
Spending in Hispanic media rose 14 percent to $4.3 billion in 2010, according to a new study by the Association of Hispanic Advertising Agencies. The 14 percent gain nearly reversed a two-year slowdown in Hispanic ad spending, but Hispanic media's share of overall spending slipped slightly to 5 percent, from 5.4 percent.More

Global online TV, video revenues to reach $22 billion in 2016
MediaPost
Global online TV and video revenues will grow five times their current size to reach $21.52 billion in 2016 from $3.48 billion in 2010, according to London-based media research company Digital TV Research. One big mover will be so-called "Over-The-Top" alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services.More

E-newspaper sales to mobile devices to hit $1.1 billion by 2016
Cellular-News
A new report from Juniper Research has found that annual revenues derived from e-newspapers delivered to portable devices will exceed $1.1 billion by 2016, with publishers increasingly delivering via subscription-based applications to counteract falling print sales.More

Time Inc.'s Real Simple app launches first on Nook
Folio
Time Inc. has announced its Real Simple magazine will be exclusively sold on the Nook digital platform. Time Inc. has taken a stance across its brands to implement a design for tablet models that isn't a straight replication of a print magazine to create a rich interactive experience.More

Paperboy app: Take a photo, find the digital edition
Journalism.co.uk
An app which uses image recognition technology to allow a reader to take a photo of a newspaper or magazine story on an iPhone or Android phone and use it to search for the digital article will be launched for UK titles next month.More

USA Today is first national paper on Flipboard
USA Today
USA Today has become the first national newspaper to be made available on Flipboard, the world's leading social magazine. The Flipboard app, designed specifically for iPad's touch screen, collects and reassembles information in an interactive magazine format.More