Oct. 23, 2013

CEO update: Celebrating the role of newspapers in protecting free speech

Where would we be as a nation without the freedom of speech? In fact, 47 percent of Americans voted for free speech as our most important right. NAA CEO Caroline Little details our right to accurate news and why it is very closely tied to our right to free speech and our freedom to challenge leaders and institutions on their practices.More

Help raise awareness for Free Speech Week

This is Free Speech Week, running through Sunday, Oct. 27. It is a nationwide program to raise awareness and celebrate the importance of free speech and a free press. A variety of ads are now available on We encourage member newspapers to run these ads and join the many organizations in supporting this worthwhile endeavor.More

Advertising executive Bonin Baugh speaking at NAA mediaXchange 2014

Bonin Bough, vice president of global media and consumer engagement at Mondelēz International, has been named a keynote speaker at the 2014 mediaXchange conference, which will take place March 16-19, 2014, for the Hyatt Regency in Denver. Bough is one the most respected executives in the advertising and media industry from his experience and time spent with Mondelēz International.More

Native Advertising: The how and why

Why should a publisher bother with native advertising? The answer is pretty simple. Marketers are spending money on native advertising. In 2013 media buyers expected to see an average increase of 12.6 percent in native ad spending compared to 2012, according to Solve Media. Marketers are exploring native advertising because traditional display ads can be more easily ignored.More

WEBINAR — Native Advertising: What it is and what it isn't

Join Dorian Benkoil, of Teeming Media, and Steve Rubel, chief content strategists at Edelman, for this webinar on Wednesday, Oct. 30, to further explore what native advertising means for newspapers.More

Data leakage is a serious problem for newspaper websites

Data leakage has become a serious problem for many online publishers, including newspapers, as a frustrating number of third parties involved in targeting advertising are increasingly collecting and monetizing newspaper reader data. Sophia Cope, NAA Director of Government Affairs and Legislative Counsel, takes a look at why this practice is a detriment to newspapers.More

Cloudy forecast for holiday spending prompts more promotions
The New York Times
The 2013 holiday season was already challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas and continued uncertainty over the economy. Now, after the government shutdown, as some analysts predict that consumers will trim holiday budgets by about 2 percent, efforts are being redoubled to woo reluctant shoppers. Premium Outlets will promote its holiday offers with a campaign by AgencySacks in New York that includes print ads declaring: “Get a jump on your holiday shopping. Wrap-It-Up Early Sale.” The budget will have “a significant increase” from last year, Ms. Conklin said, and the campaign will be “enhanced, with larger ads, color ads, more digital, more radio.”More

ASME releases tighter guidelines on magazines' native advertising
Ad Age
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and "native" advertising online. The update is the organization's first since 2011 and comes in response to magazine editors' questions on the topic. New language suggests magazines use the term "sponsored content" to help set apart native ads, which usually are designed to mimic a site's editorial content. Native ads should also include "a prominent statement" or "What's This?" link at the top to explain the origins of the article, the new guidelines say.More

Brands moving budgets from TV to online video
Following customers as they wander off from their television sets, big brand advertisers are starting to divert TV ad budgets to online video — or at least they intend to. That’s one of the most interesting findings in Adap.TV’s semiannual “State of the Video Industry” report conducted with the digital media site Digiday.More

Flipboard says it really wants to help publishers, not take advantage of them
There’s been a kind of lingering tension between online publishers and Flipboard ever since the service first launched in 2010. But that tension broke into the open recently, after Talking Points Memo founder Josh Marshall said that he thought Flipboard and similar services were a “scam” against publishers — and that he would no longer be putting the full version of his content on those platforms. In a way, the existential questions that Flipboard raises for publishers are similar to those raised by paywalls: In a world where content moves about in all directions, and can be duplicated or aggregated willy-nilly by anyone with a website, how do media companies keep the lights on?More

New iPad publishing system Prss sets out 'to make print feel stupid'
Apple Insider
Publishing in the iPad age is a proposition fraught with danger: digital publications must match the dead simple ease of use of their print counterparts, while adding enough additional value — through interactive elements or enhanced accessibility, perhaps — to justify their often slightly higher price. Those that fall short meet a swift, and often expensive, demise. Netherlands-based Michel Elings and his team developed Prss because the tools they were using to create their own iPad magazine, Trvl, were hampering the team's ability to deliver a solid experience for users, causing complaints.More

Latest Pew study shows big gains for tablets in the United States
Talking New Media
For publishers hoping to move readers to their tablet editions, the latest Pew findings are encouraging: 43 percent of Americans over the age of 16 now own a tablet or eReader. The report from the Pew Research Center shows that tablet sales continue to grow at a very healthy pace with 35 percent of those over the age of 16 now owning a tablet. It has been over a year since tablet ownership surpassed eReader ownership, thanks no doubt to Amazon introducing the Kindle Fire. But the study, while showing the growth of the market, does not address the key question on the minds of publishers: are these new tablet owners buying digital media?More

More code, more coders: Knight invests $4 million to expand Knight-Mozilla partnership
Nieman Journalism Lab
The Knight Foundation is reinvesting in Knight-Mozilla OpenNews to help grow the community of journalism-centered hackers and find ways to better integrate them into media companies. Knight has announced it was awarding $4 million in new funding to the program it jointly supports with Mozilla, best known for its Firefox browser. Specifically, Knight wants to help OpenNews expand its work beyond the original fellowship program to help reach a broader community of coders and technologists outside of the host newsrooms. More

One iOS ebook publisher snaps up another: San Francisco's Inkling acquires NYC's Open Air
Inkling, an OS publisher and interactive publishing platform, has acquired the nonfiction iOS publisher Open Air for an undisclosed sum. While the official announcement phrases this deal as the acquisition of two of Open Air’s digital publishing brands — Betterbook and Ready, Set, Baby! — those two brands are, in fact, Open Air’s only two brands. So this is basically an acquisition. Open Air’s iPad books are already built using Inkling technology, so it’s not much of a stretch for the two companies to get together. Open Air founder Jon Feldman will work as a consultant during the transition.More

CEO update: Celebrating the role of newspapers in protecting free speech
Where would we be as a nation without the freedom of speech? In fact, 47 percent of Americans voted for free speech as our most important right. NAA CEO Caroline Little details our right to accurate news and why it is very closely tied to our right to free speech and our freedom to challenge leaders and institutions on their practices.More

Native Advertising: What it is and what it isn't
Native advertising is all the buzz, even if not everyone agrees what it is. In part 1 of this series, Dorian Benkoil, of Teeming Media, shares his take on what native advertising is, and isn't, why it's here, and how to do it effectively.More

Media Watch: Rethinking newspapers' role in the digital age
Recent changes to the ethos and practices by The Guardian and the Financial Times begin to answer the question of what newspapers will do in the digital age. The changes reflect the changing taste of readers for contextualized news as well as how readers now find and consume news across multiple devices.More

Tribune sells interest in printing plant to rival
The Salt Lake Tribune
The Salt Lake Tribune is selling its interest in a West Valley City printing plant to the rival Deseret News in a deal announced recently that also renegotiates the terms of its operating agreement with the News to sell advertising as well as print and distribute the two papers. Both companies are private and declined to put a price on the deal or to spell out in detail how the agreement in place since 1952 will change. But John Paton, chief executive of Digital First Media (DFM), which manages The Tribune’s parent company, said the Deseret News will gain control of the board of directors of MediaOne of Utah, the company the two papers co-own under their operating agreement.More

HGTV magazine tests social sharing feature in print
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hit newsstands on Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share.More

Associated Press is the latest news organization to try sponsored content
Ad Age
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is expected in early 2014, with potential sponsorship deals centered around major events the AP is planning to cover, such as the Super Bowl, the Winter Olympics and the Academy Awards. Several potential advertisers have been in talks with the AP, according to Jim Kennedy, senior VP-digital strategy and products at the AP, who declined to identify them.More